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Epic Signs & Graphics Blog

Consistent Business Truck Wraps Provide A Long Remembered Look

Posted by John Grigoli

Apr 25, 2017 8:30:00 AM

Some business owners seem to have a knack for running their business efficiently and have the ability, it appears, to be able to weather tough economic down turns better than others. How do they do that? I'll bet they have many processes running in harmony with each other to generate sales, win leads and output superior services day-in and day-out.

Truck Wrap Ohio 

There is a small business I know of that I have admired and one of the components of their successful business is their consistently branded vehicles. The designs are consistent looking on each and every truck in their fleet. They use the same color lettering and same color back ground and they do not junk up the look with too many images. They use the same truck wraps on all their vehicles for a consistent look and they do not waiver.

 It always surprises me when we have a client call us and they want to change up the look. Why? What data do you have that suggests your business is lagging sales because the design on the vehicle is not catching potential customers attention? If you find the message of the design does not support your target audience and it's quantifiable, great make changes. If not, think about some subtle changes and then stay consistent. 
Bus Wrap Cleveland, Oh

If you suspect you may need changes, spend some money up front and  get professional marketing help so that your logo and slogan support your business no matter where it used. It should look the same on the vehicle, the building, in customer presentations and on interior signs such as wall murals or lobby signs.

 SUV Wrap Parma, Oh

After a while, customers will know who you are, what you do and will more likely remember to call you for a quote when the time is right since they will remember your services from that well designed wrap. To be memorable, it takes the consistent drum beat of the same look and message over and over and over. Did you ever notice how long you have been seeing the same Geico messages? They have got to be going on a few decades, I don't know for sure since I have not looked it up, but I'm willing to guess we're talking many years they have used that same gecko idea. No  one can forget it.

So why not use the same principle on your vehicles when spending a good chunk of money on a wrap. Give us a call for ideas and a free quote and we would be happy to use the same themes you have through out your business and apply it to your truck wraps. Call today or use the link below!

 This Way For Help!

 

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