Epic Signs & Graphics Blog

It is no wonder so many small business fail.So many small business owners overlook the value on signage and suffer from lack of sales or customer awareness. In addition to lack of sales they cause frustration and confusion every step of the way.

The failure points are:

• No signage and poor visibility that results in vendor and consumer frustration
• Antiquated or dilapidated signage that was once done professionally
• Amatur signage done cheap
• Poorly placed signs that compete with visual noise
• Signage that is too small
• Graphics that are hard to read. The writing is competing with the images.
• Professional signage that does not immediately convey the message clearly.

Carrying on in this manner is costly:

The hotel industry and astute business owners have realized that guest experience has to be high in order to capture repeat business. Repeat business is the key to solving cash flow issues and generating more profits.

The steps to take to earn repeat business:

• Be professional - Look professional, have signs that reflect your competitive advantage to your customers, prospects and the public
• Educate your customers with design, articulate signs that showcase your brilliance.
• End your customers heavy reliance on Google Maps to  find you. By the time they have found you they are too upset to buy from you.
• Invest in yourself and your business. Understand your company or enterprise will thrive when you have a system for lead generation. Those leads and prospects begin when you have a professional sign to showcase you.

The investment

• Directional Signs to guide an otherwise frustrated customer or vendor directly to you. The sooner your customer finds you the sooner business can begin. This is the first step in building your business. It can be as simple as a well placed professional sign to guide your traffic.

• Lobby Signs tell the customer that they are in the right place. In order to encourage investment in your company the signage has to provide a visual example of your brand, The sign has to be a reflection of you- therefore   it can be nothing short of the highest standards.

• Office signs that convey excellence to the beholder. The office sign has the power to reinforce the notion of success. Given the fact that successful people choose to do business with successful vendors this is a critical step in your customer's confidence in you.

• Suite signs are critical . Have you ever wondered who is wandering around your building with a personal GPS ? That is your prospect that could have been a customer had he been able to find you. It is clear in office parks a suite sign ends the search and lets business begin.  

• Office Door Signs  speak to your level of professionalism and expertise.Often times a paper tag on the door indicates you have found the right office- but it has to convey your brand in a manner that tells the reader they have made the right decision to work with you. A poor office sign done in a sub standard way reflects on you personally. Avoid the mediocre at all costs .

In summary

The evidence is clear. You need great signage in order to succeed . Your journey begins with directional signage and ends with an office door sign. Do nor frustrate your customers by keeping that old sign that is shrouded with visual noise.

Reinforce your brand and marketing by providing clear entry way signs. Make it clear to your buyers they have made the right choice to hire you. Amature signs reak of un professionalism. Do not skim on the pennies only to loose dollar bills from your back pocket. The time has come to take your company to the next level. To learn how, call Epic Signs & Graphics today!