Epic Signs & Graphics Blog

You’ve heard that it’s vital to make a good first impression. Fail and you’ll spend weeks, months or even years trying to overcome it usually futilely.

 That’s as true for your business signage as it is for your personal presentation. Think about it – do you feel good about a company that has a sign so small that you have trouble locating it? How do you feel when you see 1960s font on a sign for a contemporary business?

You may assume you don’t give it much thought. But we bet you do.

Consider the findings of a FedEx survey that found:

• Signage led 76 percent of customers into a store they had never previously visited;
  
  
• The majority of survey respondents (68 percent) believed signage reflected the quality of the business;
  
  
• About 60 percent of businesses reported changing signs boosted sales, transactions and profits;
  
  
• And half of those surveyed said that poor signage prevents them from patronizing the business.
  
  

Now if you’re like many Cleveland-area business owners, you likely think these survey results are important – but not vital to your business. Your customers know where you are, they like you, and they can tell others about your business. You think… 

But even if you’re right, what if you could boost your customer base, sales or profits 10 percent with new signage? What about 20% Or 30%? Isn’t it worth finding out if a simple change that requires no work on your part – new outdoor signage – can boost your business profile, customer base and sales/profits?

You know the best thing about researching new or revamped outdoor signage? It won’t cost you a dime. We are ready to talk with you about your current signage, your business goals and suggest options that will work for you.

The New Year is here and there are a lot of changes afoot in Cleveland and throughout the United States. Let us help you what outdoor signage changes will boost your business this year and beyond.