Epic Signs & Graphics Blog

When you are ready to get serious about your branding and marketing efforts, wall murals, printed wallpaper and wall graphics are the way to go. Check out the photo below for the most recent instllation.

Why Not Use Regular Wallpaper or Paint?

Paint is cheap. Wallpaper – if you find it on sale at a local big box home improvement store – can be pretty inexpensive as well. So why bother spending a little bit extra on wall murals? The answer is simple: branding. Paint and wallpaper might cover quite a bit of square footage on your store’s walls, but they do not leave a lasting impression.

A white wall is just that: a white wall. Depending on the painter’s expertise in preparing the surface and applying the paint, it does not even stand out because of flaws. On the other hand, a white wall that serves as a backdrop to a die cut vinyl graphic of your logo is sure to stand out head, shoulders and torso above the competition’s use of wall space.

Sounds Great! What Are the Options?

• Canvas wraps. If you want something that you can exchange for a seasonal print, opt for a removable canvas wrap. At Epic Signs and Graphics, we specialize in taking stock photos as well as client artwork or photos to create an awesome wall mural. There are a number of sizes and layouts available. To further set the mood for your store, consider having us add photo effects.
• Basic mural. The basic mural is a vinyl mat that easily attaches to your walls. It is self-adhesive and comes off without harming the paint underneath. This is a great idea for the store where inventory changes with the seasons. For example, if you are in the business of selling running shoes, have attractive photos of the latest models taken and placed on a wall that is painted to represent a track or path. Change out the murals when the styles change and new inventory comes in.
• Die cut. Incorporate the main part of a photo into the wall display of your store. Take the sunrise photo of a gorgeous Mount Kilimanjaro that would look great against the sunrise painted on your wall. If you have a restaurant that specializes in offering breakfast, lunch or dinner foods, this is a great way of setting the mood.
• Street grips. By the way, your wall mural can also have a partner that takes up residence on the ground. Made of slip-resistant and durable materials, you can have a copy of your wall mural turned into something that passersby see as they walk by your store. Whet their appetites for what they might find inside.

Are There Additional Enhancements?

It is possible to print your wall murals on specialty papers that come with unique texture options. For instance, slightly coarse paper is excellent for the scenery that is heavy on rocks and sand. If mountains, beaches or running trails are going to be the topics for your wall decor, then a coarse paper is the perfect choice.

For the photos that depict plenty of waves and water action, go with the paper that has a slight swirl pattern. It ensures that the paper itself gives off the illusion of some movement, which creates an aesthetically pleasing look that is sure to get more than one customer to come closer for a second look. And this, after all, is what you are after. Once customers are done inspecting the wall murals, redirect them to the products on the shelves. This is a great opportunity to turn a window shopper into a store visitor and then a paying customer.

Are you ready to get started? Call us today!