Because we've never experienced something like COVID-19, there is no instruction manual for us to refer to for how to operate our businesses right now. Mask suggestions turn to mandates and back again, operating hours may be different, store capacity is limited to this or that, aisles might be one-way or both ways... it's all very confusing for customers, especially when it's written on a single sheet of paper taped to a window. To ensure your customers feel comfortable and protected, use smart signage outside and inside your place of business. Here are a few examples.
Without regular foot traffic, businesses that are a little off the beaten path may take a hit. Putting a few yard signs along the nearest road or around the edge of the parking lot is a great way to remind folks driving by that you are there and open!
I've seen plenty of signs that are hand written or typed but in a 12 point font. Customers are going to breeze right by those, meaning they won't be following your rules. Make it clear what a customer can expect using vinyl window graphics on your storefront. A mask policy, capacity limit, directional instructions, and anything else they may need to know before entering should be displayed clearly and legibly.
Once they're inside, directional signs can be useful to help them find what they need quickly.
If you have aisles and you'd prefer traffic to go one way to keep things flowing, and limit congestion, consider vinyl graphics on the floor. There are lots of great ways to execute this, from the simple arrows, to something a little more fun. Check out the installation we tested at our own office below.
Also consider simple reminders to stay six feet apart.
It's possible that we may be adjusting the way we do business for awhile. Take the time to ensure your customers are informed while also staying on brand with custom signage throughout your business. Not sure where to start?