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The Do's and Don'ts For A Perfect Exterior Sign

Posted by John Grigoli

Dec 5, 2019 8:30:00 AM

Every major city in the world has plenty of stories to tell and signs to share. From every person walking on the streets, to every sign hanging on the corner, there are countless stories forming what we know as the metropolis of today.

Ground Sign Newbury, Oh

 

As it has been quoted in the 1948 film, Naked City, people have over eight million stories to share in the Naked City. And roughly 10 times as many signs. Billboards, banners, signage, neon letters, blinking LEDS and giant letters, they are literally everywhere. In fact, Times Square is famous because of the very signs that make it the hub for advertising. Visit the place and you’d find as many humans as signs. Besides separate billboards, buildings with tall structures also happen to be a good camping ground for signs.

Directional Sign RichfieldOh

In this hubbub of signs, there is very little room for error when it comes to designing your own external signs. You have one chance to swing with all your might, and hope that the sign achieves the end results. Here we discuss some of the Do’s and Don’ts of a good external sign, which you should follow for your next campaign.

Don’t Design a Generic Sign

In all this competition, glitter and glamour, you don’t want your sign to be a basic and generic version of what you’re selling. External marketing is all about adding oomph to your brand. Try to come up with an innovative idea that stands out rather than being just another sign on the corner. Make people want to stop what they are doing and click pictures of your sign for being different. A simple ‘we are the best hotel’ sign won’t work anymore.

Do Sell Your Brand

By stepping out of the generic idea we don’t want you to stop selling your brand. Your major priority should still be to sell your brand in the best manner possible. You cannot slack off when it comes to selling your brand. Try to be innovative with the idea and find your Unique Selling Point or USP before you get the sign up live. We see a lot of brands err over this, as they forget just how important it is to sell, rather than just inform.

Do for Quality

This is something that you should follow religiously. No one likes a brand sign with LED lights not blinking or the dimensional lettering coming off. This will end up damaging your reputation. Hence, whenever you go out with your new sign, make sure there is no compromise on the quality of materials used.

Don’t go for too much Information

Imagine your sign is placed on the side of a tall building overlooking the road. Your main audience would be the drivers passing below. How much time would these drivers have to glance at your board? A split second or a couple of seconds most? They won’t have the time to read an elongated message, so don’t make them go through this hassle. Keep the message short and deliver your information without any hassle.

If you need the best exterior signs installed outdoors, then you should contact the best graphics company in Ohio to help you out.

 

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Topics: Exterior Signs Cleveland

Your Guide to Vehicle Wraps and Their Benefits

Posted by John Grigoli

Nov 19, 2019 8:15:00 AM

The world of advertising has grown exponentially and can be seen expanding across new horizons. In today’s world, you’re bombarded with various advertisements and marketing efforts daily. These advertisements are thrown at you in the form of billboards, internet ads, and video ads. Businesses are always looking for new means of effective advertisement as they want to catch the user’s attention and be present where the customers are.

Rescue Village Van Wrap

The success of an advertisement strategy is measured through the results generated through it and how effective it was in engaging users. Businesses need to consider a number of factors when deciding their advertisement campaign.

However, while there are numerous checks in place, one method of advertisement that should be at the top of the list for consideration for all ad strategies is vehicle wraps. Vehicle wraps give advertisers a low-cost method to flaunt their campaigns on moving vehicles.

Here are some of the benefits of vehicle wraps.

Attention Grabber

We have grown so accustomed to seeing the traditional car colors on the road that anything out of the ordinary catches our eye almost instantly. Why are drivers able to locate ambulances or school vehicles so easily? Because they have a unique exterior color and design, as compared to other vehicles!

Thus, when you display your message or advertisement on the exterior of a car, you are sure to turn many heads and get the attention of several people on the road. Even if you’re not able to witness a significant increase in your sales, you surely would see positive results for your brand awareness.

Carpet Company Wrap

Interruption Free

What happens when you display your ad during the forced break in between a YouTube show or a football game? Your customers may associate their dissatisfaction at the interruption with your brand. You do not want this type of negative rapport for your brand.

Hence, the right way forward is to go for vehicle wraps because they offer an interruption-free method of advertising. You wouldn’t have to interrupt people and you can display your add without any disruption as such.

Cost-Effective

Advertising through vehicle decal is effect for most brands when it comes to cost. Not every brand has the kind of cash to splash on expensive internet and television marketing in this era. Advertisement rates have skyrocketed of late, and even though vehicle decals can be costly, they happen to be lot more cost-effective in comparison to other options.

The one-time cost you have to bear will soon be compensated through the awareness and selling opportunities you create for yourself.

If you need the best vehicle decals and lettering, then you should contact the best graphics company in Ohio to help you out.

 

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Impact of Wall Murals on an Employee’s Confidence

Posted by John Grigoli

Oct 1, 2019 8:30:00 AM

Wall mural on brick

The modern workplace is all about giving employees the best possible environment to work in. Finding and keeping quality employees is difficult. So that means ergonomics are at an all-time high, and managers are experimenting with various strategies to keep the employees comfortable and motivated at work.

 

So, if your office walls are dull, or maybe they have not been updated yet, then it is time for you to consider a complete makeover. Because employee productivity is best seen when they work inside an office space that helps them remain creative and at their best at all times. We realize that not everyone is intrinsically motivated, which is why they have to look for external motivators. The murals on your wall can provide this motivation in the form of creative and well-designed office space. Below are some of the ways wall murals can boost confidence and motivation in employees.

 

Reduce Gloom

Break Area Wall Mural

Your wall design and color may be responsible for inducing the typical doom and gloom that we associate with workplaces around us. The bland gray, white, and beige office walls probably do not inspire employees.The impact of colors on our mood is hidden from none, additionally, the colors around us can dictate our efficiency and productivity levels. Employees surrounded by brighter and more radiant colors happen to remain more productive in the workplace than others. The right color coordination and hues can increase the overall output. If that is the case, then why not wall graphics?

Promote Company Culture

You can promote company culture through wall murals and make your workplace a more interesting and cool place to be at. Besides writing the company mission and vision across the office walls, you can also add motivational quotes for teamwork and confidence. 

High Tech Wall MuralYour employees should be made to realize the company culture, and the walls should positively reinforce this at all times. The walls don’t have ears, but they surely can speak the message you want them to. Besides having removable wall murals for company events or occasions, you can also have permanent murals to boost competitiveness and confidence in employees.

 

Aid Recruitment and On-Boarding Processes

Imagine discussing your workplace in front of a new hire, only for them to see bland walls and grey sheets. New recruits will be pleasantly surprised when they see wall murals and aesthetically enhanced walls around the workplace.

If you need customized wall graphics designed and installed in your office space, contact the best graphics company in Ohio to help you out!

 

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Why Exterior Signs Are as Important as Your Website Design

Posted by John Grigoli

Sep 18, 2019 8:45:00 AM

We’re in a digital world with online advertising, and several brands are now coming to terms with this realization. The attention has shifted towards website design and creation. However, even with the growing digital presence of brands, brick-and-mortar stores trump online businesses when it comes to setting the right impression on the target audience.

Ground Sign

 

Exterior signs have been an important source for local and international businesses to market themselves. These signs not only help brands in advertising their products or services, but they also help businesses with creating brand association.

Multiple researches conducted on the effectiveness of signage in the digital world have concluded that “The visual communication provided by on-premises business signage is essential for the efficient function of our system of commerce and the success of many businesses.”

These reports focus on two aspects in general. Firstly, your signage must be in close proximity to your business. Secondly, you should have illuminated signs outside your physical outlet. It is a fact that most people shop where they live, and by focusing on your location, you can surely get a lot more people to come to your store.

Channel Letter Sign Cleveland

If you’re still not convinced, then you’d be amazed to know that a study conducted by the carrier service FedEx found that more than 76 percent of people went to a new store because of its sign outside. And more than 75 percent people confessed to liking and recommending a business due to its signage alone.

Are you ready to act on these numbers and leverage the benefit of signage for a better branding campaign?

Size and Style Make a Difference

Just like you’re using different themes, fonts, and styles on your website’s design, it is also necessary to focus on size and style for your exterior signs as well.

Firstly, bigger is not always better if we talk about signage. Having too big a sign or too big a font can look weird. How do you decide the right sign and font size then? By studying the environment around you and taking the help of prominent experts!

Business Building Letter Sign Cleveland

You can use dimensional or metal letters for making your signage stand out in the environment. Your brand’s signage should resonate with the kind of image you want to set for your brand. With the right settings and guidance you can augment your brand’s success through your exterior signs.

 

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Inject Life into Your Business through Dimensional Letters

Posted by John Grigoli

Sep 9, 2019 2:26:20 PM

While the old adage does advise us to ‘never judge a book by its cover,’ many of the potential customers coming in to your business will be judging you over the quality of the signage you have around the space.

Unprofessional signs that don’t serve any purpose would drive people away from your business and would eventually result in poor revenue generation. Poorly-maintained signs do act as an indication of the quality of services you adhere to within your business.

However, just like every burst of clouds, there is a silver lining here as well. You can use dimensional sign letters to improve the signage for your business and achieve the best branding indoors.

Metal wall letters

What Are Dimensional Sign Letters?

Dimensional letters leverage the benefits of 3D to offer cut lettering that can help you accentuate the signage within your office space. These custom letters are available in numerous varieties that help you reflect your brand’s image and reputation in the best manner possible.

Within these choices, bronze or metal letters help you to provide a polished brand image, which can work well for law firms and shopping plazas. Acrylic letters and PVC letters are more casual yet can offer more pop. They are perfect for tech brands targeting a young audience. Acrylic and PVC letters happen to be cost-effective, as well as durable, which is why they should be your preferred option to add some pizzazz to your office space.

How Dimensional Letters Help You Stand Out?

If you’ve ever come across dimensional letters within an office space, you would know how they literally stand out on your walls. As brand experts would know, the best way to position your brand is by demanding attention towards it. You can do this quite conveniently by placing 3D signage across the space to make sure that you’re able to draw attention of visitors towards your brand.

Once you’re able to grab attention, you’ll soon see an increase in foot traffic towards your store. If you operate within a mall, you would want to appropriately position dimensional signage for attracting the passing customers. The first impression is often the last one, and through dimensional wall lettering you can ensure that your first impression is the one you want to leave.

3D Metal Sign

Achieve a Contrast

You’ve probably gone through shopping malls that are literally cluttered with the same flat signage all over. With limited exposure to those brands, you’d never be able to pick out the store to walk into, based on their signage. Dimensional lettering offers business a chance to offer a contrast from the ordinary. They help your business stand out amidst competition and rise to the top to achieve the brilliance you are after. You can opt for color and styling you prefer to create custom dimensional lettering to accent the space around you.

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The Benefits of Marketing With A Vehicle Wrap

Posted by John Grigoli

Sep 5, 2019 9:51:31 AM

Marketing has evolved a lot over the last few years. From brick-and-mortar to digital, marketing has taken giant leaps that currently define the progress it has made. However, while digital is the way forward, traditional means of marketing still stand tall as viable options that can be implemented in the time to come.

One of the traditional means of marketing that has embraced new forms and still stands applicable in today’s world is that of a vehicle wrap. Vehicle wraps can accentuate your marketing campaign and help you open new doors and expand your horizon. Once you start using vehicle wraps as a suitable method of marketing, you will be convinced that is one of the best ways to get the word regarding your brand.

Vehicle Wrap Cleveland

For those who are not familiar, a vehicle wrap is basically a large decal. It is full color printed on specialty vinyl, laminated and applied carefully on the exterior of your car. The wrap isn’t permanent and is removable. The opportunity is that organizations can wrap their vans and other vehicles to use them for marketing purposes and increase the reach of their marketing campaigns. There a distinct marketing benefits you can get from a vehicle wrap listed below.

Expand Your Reach

What is the best way to measure the efficiency of a marketing campaign? Through the number of people it has reached! Traditional billboards and wall marketing have a limited outreach because of the fact that they cannot reach out to a larger audience. The marketing done through them and the message displayed on stationary modes of marketing will only be visible to people who happen to pass by them. Instead, when it comes to vehicle wraps, you can expand your reach to as far away as the vehicle goes. Imagine your branded vehicle standing at traffic signals, going through peak hour traffic, and catching the eye of everyone in the reach. And, if you compare the costs at the end, vehicle wrapping offers good bang for your buck.

Alert Local Market

Newly launched brands that are looking to alert local markets about an upcoming launch, fair or sale, can use vehicle wraps to alert the market around them. While you can cover all company owned vehicles, you can also extend the program to private vehicles and offer owners a small fee on displaying the message on top of their vehicle.

Truck Wrap Ohio

Be a Brand That Attracts

Imagine all the cars passing you on the road with a monotonous color tone. Amidst this traffic comes a vehicle with a colorfully wrapped brand message. The vehicle will obviously turn heads and get the attention of people around the road. The attraction and aesthetics would eventually give your brand the attention it desires.

If you want to get customized vehicle graphics design, printed and installed contact us today!

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Topics: vehicle wrap, van wrap, truck wrap

How to Spice Up Your Boring Corporate Walls

Posted by John Grigoli

Aug 30, 2019 8:45:00 AM

You started a new company or you have just moved offices and the space is flourishing. The shiny floor goes well with the exquisite cabinets to create a rustic look. You are particularly proud of your wall color as well. You’ve hit the nail on the head with the wall color, as the violet, white, green, or lilac look brilliant on the walls. But something is missing.

Wall Mural Cleveland

 

Only a week or two after beginning work within the space, you start to feel that it is a bit too bland. The walls look sort of dull, and you feel that your employees’ morale isn’t as high as it could be. Knowing the conundrum you are going through, we have solutions for spicing up your office and adding life to your corporate walls.

Incorporate Corporate Branding and Messages

You can display colorful corporate signage and messages by adding murals to the walls. The space near the entrance can be used for writing your company vision or mission statement, while the rest of the space inside can be used for displaying your history and how you progressed with time by use of a well designed time line. The customized wall murals will give you a distinctive glow inside the space that you can further accentuate by adding dimensional lettering to the murals. The end result will surely make your office walls a delight to see.

Work Out Room Wall Graphics

Consider Wall Quotes

Ever walked into an office with custom quotes encrypted on the walls? Then you know it makes your walls look better and is inspirational. Wall quotes serve as a good way to make new employees feel comfortable and helps organizations guide culture and provide focus. All organizations want to set the right impression and that is achieved through effective wall quotes written in strategic locations through out office areas, break rooms, meetings locations and lobbies.

Invest in Wall Vinyl Graphics

Customized wall murals through the use of custom printed and die cut vinyl provides an improved environment for employee and clients. Not only can they be eye catching, and provide a more appealing place to work. Epic Signs & Graphics works with professionally developed graphics or we can provide design services. Besides high quality printing and installation. We will guide you through the process of image selection, copy design, and surveying office spaces for proper scaling so it fits properly and looks professional.

If you want to get customized wall graphics produced and installed within your office space, click below or call to get the best graphics company in Ohio to help you.

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Topics: Wall Murals Cleveland

3 Reasons To Choose Decals And Truck Lettering

Posted by John Grigoli

Jun 4, 2019 8:30:00 AM

Although a full body vehicle wrap can be a really effective marketing tool - and is also something that we specialize in, here at Epic - there are other options for vehicle marketing that should be considered.

 Truck Lettering Ohio

Having some clean, effective decals or lettering on a company vehicle is a great way to catch attention and market your business to new clientele. There are a few great reasons to think about using decals and lettering on your fleet.

 

  1. Name recognition: People naturally trust a company that they have heard of already. Whether it is from a personal recommendation or seeing your fleet out around town, people will recognize your company’s name and think ‘oh yeah, I’ve heard of them. I should give them a call!’ Over 95% of Americans are reached by media targeting vehicle drivers, and there is a reason all those huge companies do it - it works.
  2. Positive image: Your image and brand is everything in business. You want only positive things to be associated with you, and one great way to do that is to make sure that your company cars are professional looking. Having clean, professionally done truck lettering is a surefire way to add a presentation of professionalism. This is especially helpful for businesses just starting out, who would like to build trust in the community. A good first impression helps more than anything else!
  3. It’s a great return on investment: In terms of bang for your buck, vehicle decals and letters (as well as wraps) count among some of the highest ROI. An expert in advertising estimated that the cost per thousand impressions for vehicle-based marketing is $0.04. Compare that to the $3.56 per thousand impressions that a billboard gets and it’s obvious which is the better deal!

 Truck Decals Parma

When Kitchen Tune Up came to us, they had a solid idea of what they wanted, in the form of a corporate branding guide, color scheme, fonts, sizes, and all other variables. This is a great way to start a design partnership, as we could begin the process quickly. Working with the corporate marketing department, we created an effective look that completely reflected their company goals, strategy and look. After minor revisions, our professionals installed the great looking signs that they wanted on their fleet.

 Vehicle Graphics Cleveland

At Epic Signs, we work with your company to create exactly what you want. Whether a business with one car, or a whole corporate fleet, we’ll create the precise look that you’re going for.

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How to get great looking signs for your business on a budget

Posted by John Grigoli

May 29, 2019 8:30:00 AM

We would all like to work with unlimited budgets, but for most, that’s just not an option! At Epic Signs & Graphics, we aren’t just experts at creating and installing great signs, we’re also experts at making the most out of your budget, whatever that might be. By using different materials and techniques, we can create great looking signs that look expensive, without breaking your budget. Even better, we still use quality materials, so your sign is going to look great for years to come.

Ground Sign Cleveland

If a client likes the look of a brick or stonework ground sign, but cannot afford the investment of masonry, that’s when our experts step in with some creative, and budget friendly, solutions! One great way to mimic the timeless look of stonework is to use a faux sign base. These clever bases are actually made out of large styrofoam cubes, carved and painted by experts to look exactly like either stone or brick.

 Dimensional Lettering Cleveland

Using this type of base, we were able to make a great looking sign within our client’s budget. After building the base from carved styrofoam, we encased the final piece with 3/16” thick PolyArmor and applied a finish of stucco paint. When created by experts, this type of sign looks exactly like the real thing, and lasts for a great many years looking fantastic.

 

Faux stone or brick ground signs are a great option for many types of business, as it is a budget-friendly sign option, looks classy, and lasts a long time while looking great. At times, it can be difficult finding a masonry expert that has an opening to building a ground sign, they are usually committed to bigger projects when the weather is finally decent. This option is a way to get around that obstacle.

 

By being creative about materials, the experts at Epic Signs & Graphics can create a multitude of different looks and effects that will make your business stand out while looking amazing. Contact us for a free consultation.

 

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Rebranding and new signs - how to do it right

Posted by John Grigoli

May 14, 2019 4:34:24 PM

Spring is a time for renewal and rebranding - and it is the perfect time to install new outdoor signs! With the warmer weather, installation is a breeze, and more eyes are outside, ready to take a look at your sign.

 

Should you change your sign when your business rebrands? For Yes-MLS, the answer was a definite yes. As a business, you never want your customers to have to guess what your business is called, so a clear and professional sign is the first thing you want to install. Rebranding is a great opportunity to reintroduce your business to your community, current customers and potential customers. A smart business will make sure that they lead with great visuals to make that all important first impression.

 3d Wall Letters Cleveland, Oh

When Yes-MLS called us, they were looking for help with a rebranding effort. What they were after was a big impression, which calls for a big sign! Our experts started by removing the old letters, and cleaning up the area, ready for a shiny new sign to be installed.

 

To make a maximum impact, it was decided that a precise, clean sign of 1/2” thick routed acrylic would be ideal, painted in Yes-MLS’s corporate colors. Using a CNC machine, we custom cut each element of the sign. This technique allows for maximum precision, customization, and durability, creating a sign that will catch attention and create a great first impression.

 Cleveland Wall Letters

Once the sign was cut, our experts painted it with commercial outdoor grade paint, an extra durable formula that ensures that the colors will stay fresh for the long run. Then, the letters were fitted with metal studs on the back. This technique allows our expert installers to drill holes, set the elements with adhesive, and create a great looking sign!

 

Businesses looking to rebrand can talk to our experts and begin the exciting process of designing a whole new look for themselves.

 

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Topics: Dimensional Letter Signs Northeast OH, wall signs, 3d Wall Letters

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We provide your organization solutions for a memorable impression whether it is an event, trade show, vehicle graphic, lobby sign and more.

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