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Epic Signs & Graphics Blog

A Fresh Look for Coppertop Golf Club

Posted by John Grigoli

May 22, 2018 9:00:00 AM

When a customer of ours purchased a golf course, we were happy to help with a new look. To reflect the new ownership and the pristine shape of the greens, Coppertop Golf Club enlisted our help to refresh and elevate the longstanding exterior signs in Valley City, Ohio.

 Valley City, Oh Entry Sign

When golfers and families pull into the club parking lot, they’re now greeted with signs, mounted onto the stone walls that mark either side of the entryway. The Coppertop Golf Club signs were fabricated from aluminum panels with a copper vinyl application, with text and graphics die cut from black vinyl and applied overtop. Both signs were installed with offsets in the corners, as well as in the center, on both top and bottom, to allow for a simpler installation and a streamlined finish (instead of using regular screws to anchor the sign in place).

 Outside business sign Valley City, Oh

Your on-site exterior building signs should be the cornerstone of your marketing strategy. A Signs.com study found that 50 percent of customers discovered businesses because of their on-premises signs. That same study found that 85 percent of your customers live within a five mile radius of your business -- don’t let a poorly designed or placed sign let your business down!

 

Coppertop Golf Club also added directional signage to the parking lot, implementing a strategic directional system for the course and clubhouse. Once golfers and other visitors enter the property, they’re easily able to navigate to the bar area, patio, snack bar and restrooms. The directional signage also carries through the look of the exterior entryway signage, with copper vinyl and black die cut vinyl text in a matching font.

 Directional Signs Valley City, Oh

A study by Signs.com found that the addition of just two new directional signs resulted in an average increase in sales of 8.9 percent for businesses! If you’re unsure whether your business or property is in need of directional signage, give us a call to consult with our talented team to see if you can benefit from an updated or additional exterior sign.

Call us today to see how your Cleveland area business can benefit from a signage update or upgrade!

Business Signs

 

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What’s In A Sign?

Posted by John Grigoli

May 11, 2018 9:19:37 AM

“What's in a name? That which we call a rose

By any other name would smell as sweet.”

Romeo and Juliet

One of the many memorable lines from Shakespeare’s Romeo and Juliet, “What’s in a name?” is actually a rather profound statement, which can be applied to your business signage philosophy. Your business sign strategy is much more than just a name, it’s your brand identity. So, what’s in a sign? Well, everything, really.

Visual communication

You only get one chance to make a first impression, so you want to get it right for your business. Be it text, graphics, or a combination of both, signs communicate what your brand or business is all about. How many times have you seen an interesting logo or sign, and then hit the internet to find out what the business behind it is all about? This is what you want your exterior signs to do for you -- make people look twice and want to know more about your business. And the best part about this is that your sign will function as passive marketing for you. A well-designed and well-placed exterior sign will continue to convert, well beyond the initial investment.

3d Wall Letters Richfield, Oh

On a similar note, you don’t want to get too wild with your sign design; while a truly unique sign can attract attention, over-the-top signage can actually act as a deterrent. The key to creating effective and impactful signage is to find a balance in design, to ensure that it is both legible and pleasing to the eye.

Quality

How many times have you driven around Cleveland and seen hand painted or hand-lettered signs? Do you feel compelled to check any of those businesses out? You want to invest in exterior signage that is going to work for your business and brand, not against it.

 Business Sign Euclid, Oh

Our talented team works with your business to create a quality marketing image -- start to finish. And while we use our expertise to come up with designs that showcase your business, we work with you every step of the way. Our designers will work with you and your budget to create high quality signage and branding tools that you can be proud of.

Contact us today to see how we can make your business stand out in Cleveland!

Need Help Sprucing Up Your  Interior Spaces?

 

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Arkinetics Colorfully Greets Cleveland Office Visitors

Posted by John Grigoli

Apr 26, 2018 1:00:00 PM

When you’re an award-winning architectural firm, your office aesthetic is important, which is why we were honored to be commissioned to fabricate interior office signs for Arkinetics. As the 2017 Ohio State Historic Preservation Award winners, Arkinetics are no strangers to classic design, with offices housed in an old, brick fire station in Cleveland, Ohio.

3d Letters Cleveland, Oh 

Pairing old with new, Arkinetics opted to have their logo pop in the front of the building. We fabricated interior wall signs, made from ⅜” acrylic in their eye-catching logo colors. On the same wall, beneath Arkinetics signature logo, is their motto, “we make it right,” with 3d letters routed from acrylic and applied directly to the wall.

 

Because Arkinetics core values drive their business, they opted to incorporate their brand values into their office design. The four core values Arkinetics stands behind include:

Good People -- both internally and externally, we hire good people and we work with good people.

Make it Right – no matter what, do it right the first time. But if you do find a mistake, do what it takes to make it right.

Value Adder – we are leaders in our market focus areas and will bring that knowledge to the team.

Resourceful solutions – we see challenges as opportunities. Using the resources of the entire team, together we’ll come up with a solution that’s best for the project. 

Wall Lettering Cleveland, Oh

Using wall lettering and graphics, we were able to produce an inspirational wall for Arkinetics, just outside of their break room area. With Exceptional Teammates as the header, followed by their signature logo square graphics, with vinyl letters spelling T-R-U-S-T interspersed, the wall was complete once the four core values were added at the bottom.

 

By incorporating custom office signs and wall signs, Arkinetics is capitalizing on two of the benefits of interior signs -- branding and atmosphere. Keeping the Arkinetics logo consistent throughout the building helps solidify their company brand and brand message. Arkinetics use of wall lettering and graphics displays a consistent brand awareness and cohesiveness, especially for visitors in their offices, as well as a reminder of the company’s driving force -- their core values.

If you’re looking to update your business space, consider creating custom interior signage to incorporate throughout. Not only will it breathe new life into your existing space, it can inspire employees and leave a positive, lasting impression upon clients.

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Common Business Sign Issues That Drive Customers Away

Posted by John Grigoli

Apr 17, 2018 8:30:00 AM

We typically talk about signage that helps drive business on the blog, so we decided to change things up a bit today. While there’s no doubt that signs and graphics are an integral part of brand awareness, marketing and communication, signs can also serve to deter potential clients and customers.

Box Truck Wrap Mentor Ohio
Busy signs

Not only do potential customers stray away from signs they can’t read, cluttered or busy signs are skipped over and businesses are bypassed. Less is more, so keep your sign and message clean and simple, and opt for an easy to read font -- while scrolling, handwritten-type fonts may be pleasing to you, customers will likely have a difficult time reading your sign as they quickly speed by in their car. We see this often with truck wraps.

Size matters

One of signage professionals’ cardinal rules is that signs must be of sufficient size or height to be seen from the location in which it’s placed. If a sign is too small, or the lettering too small or crammed together, you’ve wasted your money on signage. Keep it simple, make it large enough to be read easily, and make sure that your sign is placed high enough for optimal visibility (and away from any obstructions).

Wall Sign Ohio

Misspelling

Let’s consider that the Sign Research Foundation (SRF) reports that 34 percent of North American shoppers associate sign quality with store and product quality. If your signs look unprofessional, hastily put together, or worse -- misspelled -- what does that say about your business? Make the investment to work with a sign professional to ensure that your business signage has a clean look and is devoid of any embarrassing misspellings.

Illegible

Using a hard-to-read font is only the start to featuring signage your customers can’t read. When you work with a sign professional, they’re experts in proper letter proportion and spacing; we’ll work with you to create signage that both fits your aesthetic preference and will be easily readable. And last, but not least, sign professionals and designers can work with you to make sure that your color preferences work for you, not against you.

Unkempt

Sign maintenance is of the utmost importance to attracting and retaining customers. If sign quality is equated with store and product quality, consider what your exterior sign is communicating with a lighted letter (or more) out. If your business features an illuminated sign, what’s the point if a bulb is burnt out? Even worse, what is being communicated when signs -- either interior signs or exterior signs -- are grimy, covered in dirt or dust?

Not sure if your current business sign or fleet graphics is turning away customers? Contact us for an audit, to see how we can help your signage properly communicate your business to customers.

Need Help Sprucing Up Your  Interior Spaces?

 

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Topics: Truck Graphics Cleveland, wall signs, Cleveland business signs

FrameCo Framing Inc. Lobby Sign Pops in New Facility

Posted by John Grigoli

Apr 10, 2018 8:30:00 AM

You’re likely familiar with the quote, “You never get a second chance to make a first impression,” which especially rings true when it comes to your business’s signage. The lobby is the first thing your customers and clients see when they enter your facility, and very often, it’s your first opportunity to make a lasting impression. Cleveland company, FrameCo, features a lobby sign that literally stands out in their new facility.

 Wall sign Valley View, Oh

Your entry way sign is critical in branding and representing your business because it’s the first thing clients and customers notice when they enter your business premises. Your lobby’s appearance is what your clients will use to form their initial judgement of your company, and it creates a lasting impression as they leave. Lobby signs typically feature a business name and logo, and FrameCo recently installed a lobby sign that absolutely pops.

 

Routed from ¼” thick aluminum, FrameCo’s custom lobby sign is cut to work with the accent wall on which it’s mounted. Featuring a center logo, routed out and installed as a separate piece to show the logo shape, FrameCo’s lobby sign uses the accent wall to give the logo dimension and stand out with bold color. The aluminum surface is nicely finished in satin brush. The larger panel features letters routed from acrylic and applied directly to the panel. Once complete, the entire lobby sign was installed on a masonry wall with decorative offset mounts.

 Entry Sign Cleveland, Oh

FrameCo’s lobby sign features a neat, clean font for optimal readability. The size of the lobby sign is appropriate for maximum impact, and the bold color of the accent wall makes their logo stand out on their lobby sign, reinforcing their brand identity and creating a lasting impression. You can check out more examples in our gallery.

 

On trend and maintaining the continuity of their interior branding, we also had the opportunity to create, print and install a wall mural at FrameCo’s new facility. The wall mural holds deep significance for FrameCo, and serves a visual representation of the company’s inspiration; FrameCo chose an image based on a building that was built by a process that inspires their technology today. After carefully selecting the right image, we printed it on our high quality wide format printer, and installed the mural on a thirteen foot wall in the conference room.

 Custom wall mural Valley View, Oh

If you’re looking to update your business space, consider creating custom interior signs to incorporate throughout. Not only will it breathe new life into your existing space, it can inspire employees and leave a positive, lasting impression upon clients. Call today for a consultation and develop a plan!

 Get a Quote on Lobby Signs

 

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Topics: Lobby signs Cleveland Ohio,, wall signs

4 Benefits of Interior Signs for Cleveland Businesses

Posted by John Grigoli

Mar 27, 2018 8:30:00 AM

Interior business signs can literally be your bread and butter, functioning as a silent salesperson. Not only do interior signs communicate your brand message, they can communicate product information and advertisements, create a seasonal atmosphere, and help your customers better navigate by communicating exact locations. If that’s not enough to convince you to take another look at your interior signs, then know that research shows that signage directly impacts business performance. Let’s take a look at four of the benefits of interior signage for businesses.

Wall Mural Akron, Oh

Branding

Consistency among interior business signs helps solidify your company’s brand, and more importantly, your brand message. Your exterior signage has done its job, drawing your customers in, so don’t let your interior signs ruin that positive first impression. Consider this statistic, from the Sign Research Foundation (SRF):

  • 34 percent of North American shoppers associate sign quality with store and product quality

Regarding the impact of signage, almost 86 percent of consumers believe that signs convey the personality or character of a business.

What does your interior signs say about your business?

Wall Decals Mayfield Hts, Oh

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Your exterior signs can help get customers in the door, but it’s your interior signs that can keep your customers on-site. Placing signage that clearly communicates current specials or sales promotions can effectively make a customer convert. Consider this SRF statistic:

  • 29 percent of North American shoppers make store choices based upon the information communicated by store signs

How are your interior signs converting?

Information

A staff member may not always be available to a customer in the moment they need information, which is where your interior signs work for you. Thoughtfully placed signs can convey product information, pertinent to purchasing decisions. In this regard, consider your interior signs your silent salesperson, communicating important information that influences your customer’s purchasing decision. Again, almost thirty percent of shoppers will make their choice based upon the information communicated by store signs.

What are your interior signs communicating to your customers?

Atmosphere

Whether it’s 3d letters, wall murals, vinyl wall lettering or window graphics, each lends itself to creating the atmosphere you want you want your customers to experience. Is your business minimalist, focusing on clean lines, neutral colors and unobtrusiveness? Or, are you trying to create a lively and fun atmosphere, with wall quotes, a color-popping wall mural or dimensional letters? Whatever the feel you wish to create and communicate to your customer base, you’ll want to reinforce that with your interior signage.

Inspirational Wall Murals Cleveland

Call us today to see how we can make your Cleveland business benefit from an interior signage upgrade or update.

Have Questions About 2018 Interior  Signs? Ask Us!

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Truck and Equipment Decals Make Advance Asphalt Paving Stand Out in Cleveland

Posted by John Grigoli

Mar 23, 2018 8:30:00 AM

One of the many benefits of business truck decals is that they make your fleet look streamlined, and your logo is easily identifiable, whether on the road or at a job. Vehicle branding, however, is one of the best ways to passively market your business to the public. We recently had the opportunity to produce and install logos on ten of Advance Asphalt Paving’s pieces of equipment and vehicles, making their business stand out in and around Cleveland.

Box Truck Decals Cleveland, Oh

There’s a reason why undercover operations use unmarked, white or black vans to conduct surveillance -- no one notices them! Vehicle wraps and Vehicle graphics add a touch of color and help your brand stand out, while your fleet travels to jobs throughout Cleveland, helping you reach thousands of potential customers. In fact, a study by the American Trucking Association found that 75 percent of people develop a first impression about a company and its products from truck advertising.

Machine Stickers Cleveland

Advanced Asphalt Paving is making their trucks and equipment work for them, now that they’re clearly branded with the company logo and contact information. We designed, produced and installed logos and business truck decals for about ten of their trucks and pieces of equipment, allowing them to reach customers over all of the roads they travel in the Cleveland area.

The decals we created for Advanced Asphalt Paving were printed on one of our digital wide format printers, laminated, and then die cut on our Graphtec plotter. The high quality vinyl we use will last for years, making it a solid investment for their marketing dollars.

Work Truck Lettering Cleveland, Oh

Never underestimate the impact of mobile exposure when it comes to lead generation, as 91 percent of people notice ads mounted to the sides of trucks and can recall the ad up to three days after viewing. The flexibility of logo placement means you can reach potential customers from all angles, like the rear decal we made for Advanced Asphalt Paving, which makes their telephone number stand out, especially while sitting in traffic.

Our designers work with you to create business truck decals that work for you, within the budget parameters you set.

Contact us today to find out how we can make your business vehicles stand out in Cleveland.

Get a Free Quote on Truck Decals!

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Want To Know A Secret To Growing Your Business?

Posted by John Grigoli

Mar 14, 2018 8:05:07 AM

Want to know how some of our most established customers built their business into a powerhouse? They installed high-quality vinyl decals and lettering on all their company trucks and vehicles. Fleet graphics simply works.

I enjoy telling people this because it shows how vehicle graphics can help an already successful business grow without a lot of extra effort on the part of the business owner.

Truck Decals Cleveland, Oh

Truck lettering not only reach perspective customers that you might not find otherwise but they leave a long-lasting visual impression on clients. That means your company’s name will come to mind when customers have a need for the service or goods you provide.

And if that isn’t enough, the rolling advertisements allow your company vehicles to do double duty as they travel around Cleveland and North East Ohio!

In the case of  Advance Door, their trucks take them to meet with customers everyday.  They also serves as a mobile advertisement while driving to the customer, while parked out front of the business and also on the way or at many stops along the way.

 Van Decals & Lettering Cleveland, Oh

I often wonder why more business owners don’t consider truck decals and stickers and I’ve concluded they don’t realize the available options and price points. Especially when compared to wraps or other advertising methods.

Truck lettering and decals are versatile and easier on the marketing investment. There’s an endless range of colors, fonts, logos, symbols possible. Plus you can choose between small decals, large die cut decals, partial wraps and even full wraps if it makes sense on the budget and marketing goals of the business model.

 Trailer Decals and Lettering Parma, Oh

The best part is that truck graphics can be as understated, funky, funny or classic as your business. Our designers have the knowledge and experience to partner with our clients to design the vehicle wrap that works for their business and sets it apart from the competition – at a budget-friendly rate.

You spend a lot of money on your vehicles. Put them to work with fleet graphics. Contact us today!

 Get a Free Quote on Truck Decals!

 

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Business Signs For Cleveland!

Posted by John Grigoli

Mar 7, 2018 8:30:00 AM

There’s no place like Cleveland.

 Cleveland Wall Mural

We have our own culture, our own heritage, our own landmarks and our own successes....and yes our challenges. So why would you entrust your signage to those that don’t share your knowledge, passion and frustrations for our area? Who provide cookie-cutter solutions to your very specific business in our unique area?

Our company knows Cleveland and all the surrounding areas. So we partner with our customers to make sure that their signage reflects Cleveland as a whole and the individual personalities of the area in which they’re based whether that’s Lakewood, Shaker Heights, or any point in-between or beyond.

Every day we work with many types of companies, from small personal service consultants, to midsize retailers and any other company you can imagine. Our customers choose us because they know that we understand each client has unique challenges and every business has its own personality.

We partner with our customers to make sure their business signs reflects their own special business, personality, customer base and location. And works with their budget too.

Wall lettering Cleveland

We do that by talking to our clients, visiting their businesses and learning about their culture. Then we talk about their marketing and branding. We analyze their concerns and challenges. And then we partner with them to ensure their signage has the right look, the right message and the right design to suit their business and clients. Whether you need a window lettering for the front door, murals for the interior walls, lighted letter signs for the parking lot or something in between, come to us. We know Cleveland business signs.

There’s no business like yours. And there’s no place like Cleveland. Call us today to tell us about your sign challenge so we can develop your unique message.

Have Questions About What Vinyl  Can Do for Your Business? Ask Us!

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Topics: Cleveland business signs

Show Your Customers Your Commitment To Them With Exterior Signs That Works

Posted by John Grigoli

Feb 27, 2018 8:30:00 AM

I recently visited an historic college campus and saw many confused people wandering in search of specific buildings. All I could think is that the college had truly missed a great opportunity to show visitors that they have a strong commitment to their faculty, students and community.

Ground Sign Solon, Oh 

Exterior signage not only saves customers time but subtlety underscores a commitment to quality.

When businesses – and certainly colleges qualify as such – treat exterior building signs as an afterthought it gives a few negative impressions.

One is that the leaders or owners don't care enough about their customers, visitors and employees to help them find the buildings, departments, or areas that are most needed. So those audiences believe that those in charge don’t mind squandering their time.

The other impression is one of, well, snobbery. If you truly belonged at our college or other business you’d understand where you should go without wall signs, the message indicates.

Pole Sign Parma Ohio

What a shame. Especially when you consider how easy it is to install signage such as simple post and panels that works and gives positive impressions.

Exterior signs ranges from simple, straightforward directional symbols and words to illuminated signs on the sides of buildings to parking, traffic and pedestrian signs.

Parking lot directional signs, just like its interior cousins, is tangible evidence that you are committed to customer service. Plus it is yet another avenue to underscore your marketing message and branding.

That’s not just important in large complexes, such as college campuses or health care complexes, but in shopping and strip malls too.

Ever had a customer or client say they knew that your business was located in a certain strip or shopping mall but had to drive and walk around multiple times to find it? It’s a rare business that hasn’t had that type of feedback.

It’s the same for Cleveland-area businesses that are located in the new mixed commercial/residential areas. And I’ve even driven to car dealerships and literally couldn’t find the entrance. You can bet I didn’t return to them for service.

Lighted Letters Independence, Oh

Lighted letters, logos, and even temporary sales banners can help your customers find your business and give them plenty of obvious and subtle reasons to patronize it.

We understand that some landlords and property managers have restrictions on what outside signs is acceptable for individual businesses. That’s where our extensive experience comes in doubly handy. We can outline what signs would best suit your individual business and work to design a solution to please your landlord and property manager too.

It’s one thing to tell your customers you are committed to them. It’s another thing to show them in a tangible manner. Contact us today. We’ll show you how you can do just that while staying within your budget.

We're Ready to Answer Your Exterior Sign Questions!

 

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Topics: lighted letters

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We provide your organization solutions for a memorable impression whether it is an event, trade show, vehicle graphic, lobby sign and more.

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