Choose a vehicle color that makes your branded wrap pop!
The impact of Covid-19 has forced many of us to stay at home and rely on deliveries for meals, groceries and other products. We have seen a sharp increase in delivery vans and trucks on the road as a result. While there are so many ways that the pandemic has had a negative impact on businesses, a positive outcome is the opportunity to market your business while your fleet is out on the road. Businesses that wrap their vehicles with their logos are not only delivering their product, but they also have the opportunity to deliver their brand messaging at the same time.
According to the Outdoor Advertising Association of America (OAAA),
“Vehicle wraps offer the lowest cost-per-impression of any form of advertising. Depending on city and population size, a single vehicle wrap can generate between 30,000 and 70,000 daily impressions.”
That’s a lot of potential new customers!
Concerned about cost? One way to make the process cost-effective is to purchase a vehicle that compliments your logo and branding. The base color of your vehicle becomes part of the design, minimizing the size of the wrap and therefore cutting down on the cost of the installation.
Timothy Moneypenny, founder and CEO of Diligent Electronic Security Systems, wanted his company vehicle to stand out and chose to buy a vehicle with a base color that allows his logo to pop. Moneypenny remarked,
“It turned out even better than I expected. The pictures tell the story. Carlos and his team did a great job. I can’t wait until I purchase my next van!”
Epic, powered by Repros, can produce fleet graphics for any size truck and any size fleet that is durable and affordable. Our experienced team of sales and installation experts can help you get your vehicle wrapped and back on the road with professional services that meet the needs of your business and your budget. We use quality 3M and Accucut products, with a 3M performance guarantee for long-term campaigns. Short-term transit vinyl, window perf and cut vinyl are also available.
A well maintained delivery vehicle with a professionally wrapped exterior sends the message that you care about quality. It also becomes a powerful marketing tool to build awareness for your business in these troubled times and beyond.