Epic Signs & Graphics Blog

Signs Of Success, What To Consider For Exterior Signs

Posted by John Grigoli

Jun 18, 2020 4:42:49 PM

If you are planning on new exterior building signs, there is a process to work through to determine your budget and scope for completing a successful project. You can't cut corners on this as you need to be seen, at the same time, it has to look good. That comes through when the right sign company is helping you. Below are some of the issues to consider. 

Cleveland Lighted Letters

Where does the sign need to go on the building or property?

In many cases it is obvious, if your opening a new store front, it simply goes on the front to identify your location. In other cases, there could opportunities to place 2 signs for visibility from 2 different views, say one on each side of the corner. Or maybe one on the front and the other on the back of the building. It can be smaller but it can be effective.


In many situations, clients know what they want, but if we are helping guide a decision, we would consider the logo, the culture of the business, landlord rules, and the city parameters, and structure will many times determine the direction.

Channel Letter Sign


This factor is determined mostly by city ordinance, location on the building or ground, distance from the average user to see it and the budget. It is also dependent on how bug the owner wants it!

Lights or No lights?

For most restaurants or retail establishment signs, this is an automatic yes. Most of the time there is already power located at the sign spot so there's not a big expense to run wiring.

Cleveland Sign

As you can see, the situation needs to be evaluated from various angles in order to get the right sign for your business so it supports the big picture business strategy. Contact Epic Signs & Graphics today for a consultation, we'll get you pointed in the right direction.


 This Way For Help!


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Topics: Exterior Signs Cleveland, Lighted Signs, Building Signs

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