Epic Signs & Graphics Blog

Why Good Building Signage is More Critical Than Ever

Posted by John Grigoli

Sep 17, 2020 11:30:00 AM

For Sale signs, windows boarded up, landscape not kept up with… This is a familiar scene across America right now as we continue to face a global pandemic and a major recession. In fact, according to the Washington Post, over 100,000 small businesses have closed since March. With small businesses closing left and right, if your business is still going strong, it’s important to project stability to your customers and prospects. It’s also critical to let people know, “Yes, you are open!” so they don’t pass you by. One way to do this is by having effective business signage.

Ground Sign

Here’s the Math: It’s Affordable

Many businesses are being careful with their spending right now. But those businesses that continue to invest in themselves are the ones who will step ahead of their conservative competitors. They are the ones people are seeing and hearing!


Example: Let’s make a conservative estimate that 10,000 vehicles pass your business every day (that’s the average for a moderate to low traffic area). And a newspaper ad in the Plain Dealer has the possibility of reaching 125,000 readers in a day. Divide 125,000 by 10,000, and you will find that the sign reaches the same value as the paper ad within 12.5 days. Signs last much longer than that, of course, so you can expect the cost per impression to be quite low over time. Plus, the business sign does something the ad does not do: It delivers multiple impressions to your potential client base. This helps build your brand recognition.


Good Signs are a Sign of Good Business

So how can you update your exterior marketing without breaking the bank? We have some ideas! Are you more likely to check out a business with outdated or home-printed signs or one with modern graphics clearly more recently applied? Fresh signage builds trust! Here are some low-cost signage updates you can consider:


  • Window Signage: By applying full-color perforated window graphics to your store front windows, it not only makes a statement, but it provides additional marketing space and can be see-thru on the inside.

 veterans commision window graphics

  • Yard Signs: Remind passers-by you’re here and in business with simple signs on the street. Use them to highlight features like drive-thru availability.


  • Banners: If you’re adding a new service or changing a service in a lasting way, share and promote it with banners in front of your building or on the nearby roadways.

 Window Graphic

Signs are Simple, Effective & Affordable

We are living in an odd time. There are so many places going out of business, so it’s your duty to make sure your customers and prospects know you’re still there for them. Drive by your business and assess where you can do a better job of showing off your business. Then let us help you figure out the sign that best accomplish your goals.

Contact Us!


Read More

Topics: Exterior Signs for Delis and Restaurants Parma, Vinyl Window Graphics Cleveland, Banners and Signs Parma OH, Epic Signs and Graphics Cleveland, Outdoor Signs Cleveland, Vinyl Window Decal Posters Cleveland, Exterior Letter Signs Northeast OH, Vinyl Window Decals Northeast OH

A Guide to Outdoor Signs: Cleveland Branding at Its Best!

Posted by John Grigoli

Aug 14, 2014 9:09:00 AM

Business Signs ClevelandYou can meet and even exceed your sales goals and increase client traffic with the assistance of effective outdoor signs. Cleveland businesses, large and small, can benefit from eye catching and effective outdoor promotional campaigns and permanent exterior signs showing customers where you are located. Below we will detail some of the more popular types of exterior signs offered by Epic Signs & Graphics.

Window Vinyl Graphics

Vinyl is currently one of the most sought after materials in sign making. This is due to its versatility. With very little notice, we can create vinyl decals that affix to just about any surface. They are easy to install, use, and reuse for annual sales or special events. Plus, they are designed to be fade resistant and to last for years.

Monument Signs

Window Graphics ClevelandOf all signage types, these are perhaps the most recognizable. The most common types are sandblasted, routed letter, and concrete, metal, & foam monument signs. High density urethane foam is one of the materials often found in monument signs today. This is because it is incredibly durable and can be made to look like many other materials, such as stucco, brick, wood, or stone, without the vulnerabilities of these other materials.

Dimensional Building Letters

When you are looking for outdoor signs, Cleveland businesses will be hard pressed to find signs that can handle inclement weather better than dimensional building letters. These signs utilize a variety of different materials to stick out from your storefront to catch the attention of pedestrians as they walk down the sidewalk.

Commercial and Construction Site Signs

This is an umbrella category that includes an array of other signage types, such as safety signs, warning signs, and ADA compliance signs. Often times, these signs are required by law. We understand the laws in the Cleveland area and can help you with the exterior signage you need to make sure you are up to code.

Metal Plaques

If you want something that is long lasting, heavy duty, and distinguished, metal plaques are for you. You can memorialize, dedicate, inform and educate, and commemorate with metal plaques. Bronze, brass, baked enamel, and aluminum are often used to make the plaques. And, they can be custom etched with your message.

LED Message Boards

Also known as electronic message signs and electronic message centers, LED message boards are hot items these days. You can easily change the message you broadcast to your clientele as well as keep a storage bank of your most used messages. This is a great way to share essential information that changes often.

Channel Letters

Last but definitely not least are channel letters. This is the most popular way to display your company’s name directly on the exterior of your building. Available in both illuminated and non-illuminated varieties, channel letters are made from durable extruded aluminum shaped to match your company’s typeface to allow for consistent branding.

If you are unsure about what type of outdoor signage you need or if you are certain you want the best commercial sign company in Cleveland to do the work for you, contact Epic Signs & Graphics today!

Request a Free Consultation!


Read More

Topics: Outdoor Signs Cleveland, Exterior Signs Cleveland, Epic Sighs and Graphics Cleveland

About this Epic Blog

We provide your organization solutions for a memorable impression whether it is an event, trade show, vehicle graphic, lobby sign and more.

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all