In keeping with its motto of “progress and prosperity,” the City of Cleveland is growing by leaps and bounds. New lofts and apartment buildings are being built in downtown to attract a hip urban crowd. Home owners are adding on to their properties and expanding on the homes that they have simply outgrown. Inner city neighborhoods are undergoing a gentrification process that calls for new buildings, new building styles and plenty of renovation work. In short, contractors are in hot demand in this city.
So, do you get a lot of the phone calls that the competition is getting? Are you invited out to provide estimates for mid-sized and large jobs? If you are not sure – or if you know that the answer is not the one that you want to give – you might have a problem with your marketing. Adding vinyl truck lettering to your overall advertising approach may be able to turn the tide in your favor.
Getting Noticed Just for Being on the Job
Vinyl truck lettering for Cleveland contractors is the affordable and no-nonsense way of getting your company name noticed. When you pull up at a job site in the standard white work van or truck, you are just one of many contractors there. If you turn your work vehicle into a mobile billboard with vinyl truck lettering, you suddenly stand out from the crowd. Even after you leave for the day, the presence of your work vehicle is sure to have left an impression with nearby property owners. After all, you are going to be at the job site anyways; so, go ahead, and bring your marketing with you!
Durable and Long-lasting
Any type of marketing device must be durable if you want to get the biggest bang for the buck out of the ad material. In the past, vinyl lettering was not considered suitable for fitting into this category. With the advent of the latest innovations in vinyl technology, this perception is now changing.
Today’s truck lettering is fade and chip resistant. Park your work van out on the road, in the full sun or in the pouring rain; your vinyl lettering will not suffer. The adhesive is so strong that it resists peeling.
Affordable and Adaptable
When you call the friendly sign experts at Epic Signs & Graphics, we gladly discuss your options with you. After all, each Cleveland contractor business is different. What works forone business may not work for your company. For example, you may choose monochromatic vinyl lettering for a strong effect. When you want to tie this marketing tool into your already existing advertising media – monument signs, dimensional lettering or window graphics – it is always a good idea to choose similar colors to support brand awareness of your contractor business.
To further enhance this brand awareness, consider pairing your vinyl lettering with vehicle graphics. If you have a company logo or some work-related images that you use for ads in flyers, direct mailers or emails, we can add them to your truck’s exterior. Another choice is a combination of vinyl lettering and a partial wrap. The wrap greatly enhances the details of your graphics while the lettering communicates your company name and contact information.
When you are serious about getting noticed in the crowd, vinyl truck lettering for Cleveland contractors is an excellent choice. You stand out at the job sites, take your company name on the road for all to see and ensure that your fleet of work vehicles labors as hard as you do. Contact us today to explore the lettering options that most suit your needs. We can add lettering to just one work vehicle or outfit your entire fleet of vans or trucks.