Epic Signs & Graphics Blog

Why Good Building Signage is More Critical Than Ever

Posted by John Grigoli

Sep 17, 2020 11:30:00 AM

For Sale signs, windows boarded up, landscape not kept up with… This is a familiar scene across America right now as we continue to face a global pandemic and a major recession. In fact, according to the Washington Post, over 100,000 small businesses have closed since March. With small businesses closing left and right, if your business is still going strong, it’s important to project stability to your customers and prospects. It’s also critical to let people know, “Yes, you are open!” so they don’t pass you by. One way to do this is by having effective business signage.

Ground Sign

Here’s the Math: It’s Affordable

Many businesses are being careful with their spending right now. But those businesses that continue to invest in themselves are the ones who will step ahead of their conservative competitors. They are the ones people are seeing and hearing!


Example: Let’s make a conservative estimate that 10,000 vehicles pass your business every day (that’s the average for a moderate to low traffic area). And a newspaper ad in the Plain Dealer has the possibility of reaching 125,000 readers in a day. Divide 125,000 by 10,000, and you will find that the sign reaches the same value as the paper ad within 12.5 days. Signs last much longer than that, of course, so you can expect the cost per impression to be quite low over time. Plus, the business sign does something the ad does not do: It delivers multiple impressions to your potential client base. This helps build your brand recognition.


Good Signs are a Sign of Good Business

So how can you update your exterior marketing without breaking the bank? We have some ideas! Are you more likely to check out a business with outdated or home-printed signs or one with modern graphics clearly more recently applied? Fresh signage builds trust! Here are some low-cost signage updates you can consider:


  • Window Signage: By applying full-color perforated window graphics to your store front windows, it not only makes a statement, but it provides additional marketing space and can be see-thru on the inside.

 veterans commision window graphics

  • Yard Signs: Remind passers-by you’re here and in business with simple signs on the street. Use them to highlight features like drive-thru availability.


  • Banners: If you’re adding a new service or changing a service in a lasting way, share and promote it with banners in front of your building or on the nearby roadways.

 Window Graphic

Signs are Simple, Effective & Affordable

We are living in an odd time. There are so many places going out of business, so it’s your duty to make sure your customers and prospects know you’re still there for them. Drive by your business and assess where you can do a better job of showing off your business. Then let us help you figure out the sign that best accomplish your goals.

Contact Us!


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Topics: Exterior Signs for Delis and Restaurants Parma, Vinyl Window Graphics Cleveland, Banners and Signs Parma OH, Epic Signs and Graphics Cleveland, Outdoor Signs Cleveland, Vinyl Window Decal Posters Cleveland, Exterior Letter Signs Northeast OH, Vinyl Window Decals Northeast OH

Get Epic Service In Cleveland, Oh When You Need Help WIth A Banner, Poster, Or Any Type Of Display!

Posted by John Grigoli

Aug 7, 2014 12:14:00 PM

Sign Service Parma OHDo you have a special event coming up? Do you have to move a lot of stock quickly in order to make room for a new shipment? Are you going to be attending a trade show soon? For all of these circumstances, you will need signage in a hurry to help advertise your event, business, or products.

In the commercial signage industry, there are certain types of signage that take a little longer to design, fabricate, and install. For example, permanent exterior signs, such as monument signs and channel letters, are a little bit more labor intensive and can take a little longer. However, when you really need promotional signs done right, call Epic Signs & Graphics to save the day.

Banners Are High Impact and Fast to Make

When obtaining a sign done quickly, an you also need something that really grabs people’s attention, a banner will get the job done. At Epic Signs & Graphics, we do all of our banners in-house. This means that we can have a quick turnaround time for your project.

Banners and Done Fast Parma OHBanners are ideal for promoting a special event. They can also be used at trade shows, especially if your booth is far away from the entrance. It can serve as a beacon to show all attendees where you are located as they enter the event. Our banners are mostly made of the highest quality, heavy duty vinyl, so they can be used both outdoors and in. Plus, with our state of the art wide format printer, we can put whatever design, typeface, and message you want on the banner.

Point of Purchase Signs for Flash Sales

Typically, you have a little bit of time to get the appropriate signage in preparation for a big sale. Other times, you may need to sell a lot of your old products in a hurry. This is where point of purchase signs can come in handy.

We have fast turnaround time for point of purchase signs that announce current and upcoming sales and specials to customers. With everything from small in store signs to large outdoor signs, you can sell hot ticket items and push overstock items to free up inventory. Plus, we have endless shape and size options. Point of purchase signs we can provide in a hurry:

  • Stands and cutouts
  • Posters
  • Floor graphics
  • Flag style banners
  • A-frame signs and sandwich boards
  • Countertop and cash register signs
  • Menu boards

Wall and Window Vinyl Lettering Is Inexpensive and Fast

Wall Banner Middleburgh Hts, OhVinyl is one of the most versatile materials in the signage industry these days. This makes it ideal for lettering on the windows and walls of your business. You can choose to use standard letters or they can be custom designed to match your branding. Also, you can install the lettering yourself, or our professionally trained installers will do it for you.

If you need signs and you need them fast in the Parma OH area, Epic Signs & Graphics is your one stop solution. Contact us today!

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Topics: Epic Signs Parma OH, Fast Signs Parma OH, Banners and Signs Parma OH

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We provide your organization solutions for a memorable impression whether it is an event, trade show, vehicle graphic, lobby sign and more.

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