Epic Signs & Graphics Blog

It’s always interesting to see how much time, effort and creativity my customers put into marketing their businesses. All business owners know that marketing is the lifeblood of their companies whether they own or manage auto dealerships, property management firms, health care offices, barber shops, boutiques or completely different Cleveland-area businesses.

The problem – even the savviest Cleveland business owners often miss one of the most obvious marketing opportunities available. Indoor signage.

It’s easy to forget that your office signs reinforces all of the marketing and branding you spend many hours and dollars to develop.

As a business owner myself I understand how vital it is to analyze your marketing. Your investment in top-flight advertisements, promotions and branding are wasted if your business doesn’t live up to the initial promises.

That’s why we spend the time talking to our customers, sketching out ideas and ensuring that office signs we design and fabricate for them not only matches their marketing and branding but also enhances their image.

Think of the different businesses you frequent.

When you enter a doctor’s office you don’t expect – and probably don’t want – to see signs with neon, bold colors or unusual fonts. You want to see sophisticate, classic lettering and logos behind the reception desk and throughout the offices. You may see 3d lettering perhaps done in a brush satin aluminum finish.

You probably also want to see other interior enhancements – perhaps such as frosted windows – that ensure privacy.

But if you saw classic, understated or old pictures at a hot new boutique, you’d be disappointed. That’s where you want to see trendy new wall signs. It indicates that the boutique and hair designer understands and embraces the latest trends. We can design custom signs made with various metals and acrylics.

My best advice to customers is to pursue your marketing and branding as if it’s the lifeblood of your company. It is. And that’s why you owe it to yourself to make sure your interior signage continues and builds upon your marketing and branding foundation.

That’s where we come in. We consult with our clients about their businesses, their philosophies, and the images they want to convey. Then we partner with our clients to develop the most appropriate, effective signage available that suits their budgets.

You spend a lot of time developing your marketing and branding. Complete the message with interior signage that work for you.

Wall and window graphics in Cleveland are becoming
all the rage. This is because just about any image and text can be printed on top quality vinyl in vibrant, sharp colors using state of the art wide format digital printers. We constantly field questions about how to get a wall mural done or how to have graphics applied to windows. So, to help with guidance, we put together this guide to help answer your questions.

What Are Wall and Window Graphics?

We have the ability to print full color images on vinyl or we can use standard color vinyls to die cut shapes like letters that can be applied to walls or windows. The vinyl can be applied because the back side has an adhesive that will stick to many substrates including walls or windows. So that technology allows us to provide window, wall graphics or decals. Wall and window graphics are typically used for marketing displays and specifically to deliver messages. 

Do Window Graphics for Cleveland Businesses Damage Surf
aces at All?

Adhesive vinyls will leave the glass surface looking as good as new if it is installed and removed properly. If the professionals at Epic Signs & Graphics do the job, you can be rest assured the surface will look great once the graphic is removed.

How Long Do the Graphics Last?

Depending on the type of vinyl used and what the intended goal is for longevity, vinyls will last from 3 years to 10 years. Weather variables will determine the length as well since since sun exposure has long term affects on vinyl because of UV rays.

In What Ways Do Businesses Use Lettering and Wall Murals?

Wall murals are commonly used as accents in office environments. City scapes are popular. Depending on the business will dictate the need for wall murals. A dentist office for example can use children themes to help ease their mind. Some organizations use cut lettering on walls to provide inspirational quotes or provide leadership vision statements. Many store front retail outlets use windows to display services, hours, specials or even product photos to entice customers into the business. Each of these products allow a business or organization to communicate to potential customers who they are and what they provide. 

Can the Same Vinyl Graphic Be Used More than Once?

For the most part, they cannot. This is because after having been peeled off their surface, they will not snap back to full elasticity. However, it is much less expensive for us to make a graphic the second time, since we will have the design already on file and will just need to print and install it.

What About Removal?

So as not to leave any marks behind, our professional vinyl installers use heat to carefully peel off the decals. As a way to leave the surface totally clean, window cleaner or water and soap may be used in instances that marks do get left behind. Walls may have marks left that would require light sanding and a coat of paint.

What's the Installation Process?

With a cleaning agent, like rubbing alcohol, the surface where the graphics will be going is cleaned. The vinyl is then placed into position for approval and to ensure a good fit. Then, after removing the backing to the vinyl, it is placed on the window or wall with a squeegee to push out air bubbles. This is done carefully to prevent wrinkles. Some times a liquid can be applied first to help with this process, particularly with vinyl frost used on windows. The liquid will allow the vinyl to repositioned if needed but it will take time to dry. 

If you are ready to use your windows and walls to make a positive impact with your consumers, contact Epic Signs & Graphics today for a free consultation, we would love to provide a survey and a plan to make it happen!