From talking to clients, we have heard a lot of misinformation regarding partial vehicle wraps these days. This entry will hopefully put an end to these misnomers including that wraps peel, crack, and fade easily. We'll also put to rest that only businesses with vehicles that are always traveling can benefit from them, and that buying a partial vehicle wrap is too expensive. The best way to tackle misconceptions is with the facts. This is what we will do here.
“Partial Vehicle Wraps Are Not for Me: I Am a Franchise Owner”
Franchise owners do need to incorporate the graphics and colors of their franchisor, but they also have the opportunity to include their own local flavor into their partial vehicle wraps and vinyl lettering. Lead locals to your individual website rather than the national site with a QR Code on your wrap. You can also include your motto or slogan. You will win over new customers by revealing that your franchise has a unique feel that sets it apart from other faceless franchises within the company.
“Only Vehicles That Are on the Road Constantly Will Benefit From Vehicle Wraps”
If you just drive 13,000 miles per year, the amount a normal American drives, with your wrapped company vehicle, you can count on thousands of people seeing and remembering your graphics. In all likelihood though, you travel more than the average person as an entrepreneur and business owner attending frequent meetings.
Also, do not forget the number of people who will see your eye catching vehicle graphics as your car sits outside of your business. Vinyl lettering on your vehicle serves as a billboard for your business as your company vehicle sits idle outside of your store.
“It Is either All or Nothing with Vehicle Wraps”
As long as they are done right, vehicle graphic and vinyl lettering combos and partial wraps are just as effective as the wildly popular full body vehicle graphics. Many go with this solution for their company vehicle because it is an affordable option. You can get the same vibrant colors and graphics and attract customers with a partial vehicle wrap.
“Cracking, Fading, and Peeling Are Big Problems with Vinyl”
Signage technology has come a long way in the past decade. Built-in ultraviolet protection comes standard with many of the vinyl films produced by today’s manufacturers. We are able to protect the vinyl even more from harsh environments by adding a layer of laminate. Vinyl is more durable than ever, allowing most vehicle wraps to last as long as five years or longer.
“I Cannot Afford a Vehicle Wrap”
With the advances in technology, the prices for vehicle wraps have also become quite affordable. And, when you choose partial vehicle wraps in Cleveland, the prices are even more reasonable. Plus, when compared to traditional forms of advertising (television, newspaper, radio, etc.), vehicle wraps give you more bang for your buck. In fact, one study estimates that you would need to spend $130,000 in advertising to reach the same number of people as one vehicle wrap.
Find out what inexpensive solutions Epic Signs & Graphics offers! Just click the button below for a free quote.