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Epic Signs & Graphics Blog

Increase Your Business Visibility

Posted by John Grigoli

Oct 9, 2018 2:59:19 PM

If someone from outside of the Cleveland area were to be looking for services your business offers, would they be able to locate you quickly and easily? If your answer is, “maybe” or “I don’t know,” it’s time to take a look at how your business stands out amongst your competitors. Here are some ways you can increase your business’ visibility.

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The mighty Google

If you’re not on Google’s radar, chances are that you’re not on anyone’s radar. Make sure your business listing with Google is complete, with the correct address, information, and hours. Once you’ve verified your data with Google, it’s time to tackle third-party sites, such as Yelp and TripAdvisor.

If you’ve not already claimed your third-party listing profiles online, you need to make sure that you do, and then review the existing profile to ensure that the information listed is accurate and complete. Google uses third-party sites to determine the importance of your business and rewards businesses by placing them higher in search results. Make sure you check to see that your business is listed on Google Maps as well and be sure to verify and correct any information there to increase your business visibility online.

Lastly, make sure your business information is complete on Facebook, and take the time to create a page to interact with customers; those small businesses who post to their Facebook pages multiple times per week see a higher ranking in Google search results.

 

Don’t forget the physicality

In this day and age, making sure your business is visible online is extremely important, but don’t neglect your business’ physical presence. Business signs still reigns supreme today, and having exterior signs and graphics that convey your business’ message and catch the eye of the consumer is equally as important as your digital presence.

 Window Graphics North Olmsted, Oh

GEICO Cleveland recently contacted us to help them increase their visibility in and around the city. With the GEICO Gecko both a people person and ambassador for excellent customer service and money-saving insurance quotes, it was a no-brainer to use the iconic figure in the vehicle graphics and window signs we created for them. With GEICO’s specialty being car insurance, we started by wrapping two vehicles so that the adorable Gecko could visibly promote the company while driving around town. GEICO Cleveland’s office now pops with the custom window graphics design we installed, drawing attention to the insurance company with the Gecko prominently featured.

If your business’ visibility needs a boost, don’t hesitate to call us! We’ve got a design team ready to work with you to create visual messaging that speaks to your customers and will keep you ahead of the competition.

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Topics: Window Graphics Parma OH,, Cleveland business signs

Common Business Sign Issues That Drive Customers Away

Posted by John Grigoli

Apr 17, 2018 8:30:00 AM

We typically talk about signage that helps drive business on the blog, so we decided to change things up a bit today. While there’s no doubt that signs and graphics are an integral part of brand awareness, marketing and communication, signs can also serve to deter potential clients and customers.

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Busy signs

Not only do potential customers stray away from signs they can’t read, cluttered or busy signs are skipped over and businesses are bypassed. Less is more, so keep your sign and message clean and simple, and opt for an easy to read font -- while scrolling, handwritten-type fonts may be pleasing to you, customers will likely have a difficult time reading your sign as they quickly speed by in their car. We see this often with truck wraps.

Size matters

One of signage professionals’ cardinal rules is that signs must be of sufficient size or height to be seen from the location in which it’s placed. If a sign is too small, or the lettering too small or crammed together, you’ve wasted your money on signage. Keep it simple, make it large enough to be read easily, and make sure that your sign is placed high enough for optimal visibility (and away from any obstructions).

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Misspelling

Let’s consider that the Sign Research Foundation (SRF) reports that 34 percent of North American shoppers associate sign quality with store and product quality. If your signs look unprofessional, hastily put together, or worse -- misspelled -- what does that say about your business? Make the investment to work with a sign professional to ensure that your business signage has a clean look and is devoid of any embarrassing misspellings.

Illegible

Using a hard-to-read font is only the start to featuring signage your customers can’t read. When you work with a sign professional, they’re experts in proper letter proportion and spacing; we’ll work with you to create signage that both fits your aesthetic preference and will be easily readable. And last, but not least, sign professionals and designers can work with you to make sure that your color preferences work for you, not against you.

Unkempt

Sign maintenance is of the utmost importance to attracting and retaining customers. If sign quality is equated with store and product quality, consider what your exterior sign is communicating with a lighted letter (or more) out. If your business features an illuminated sign, what’s the point if a bulb is burnt out? Even worse, what is being communicated when signs -- either interior signs or exterior signs -- are grimy, covered in dirt or dust?

Not sure if your current business sign or fleet graphics is turning away customers? Contact us for an audit, to see how we can help your signage properly communicate your business to customers.

Need Help Sprucing Up Your  Interior Spaces?

 

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Topics: Truck Graphics Cleveland, wall signs, Cleveland business signs

Business Signs For Cleveland!

Posted by John Grigoli

Mar 7, 2018 8:30:00 AM

There’s no place like Cleveland.

 Cleveland Wall Mural

We have our own culture, our own heritage, our own landmarks and our own successes....and yes our challenges. So why would you entrust your signage to those that don’t share your knowledge, passion and frustrations for our area? Who provide cookie-cutter solutions to your very specific business in our unique area?

Our company knows Cleveland and all the surrounding areas. So we partner with our customers to make sure that their signage reflects Cleveland as a whole and the individual personalities of the area in which they’re based whether that’s Lakewood, Shaker Heights, or any point in-between or beyond.

Every day we work with many types of companies, from small personal service consultants, to midsize retailers and any other company you can imagine. Our customers choose us because they know that we understand each client has unique challenges and every business has its own personality.

We partner with our customers to make sure their business signs reflects their own special business, personality, customer base and location. And works with their budget too.

Wall lettering Cleveland

We do that by talking to our clients, visiting their businesses and learning about their culture. Then we talk about their marketing and branding. We analyze their concerns and challenges. And then we partner with them to ensure their signage has the right look, the right message and the right design to suit their business and clients. Whether you need a window lettering for the front door, murals for the interior walls, lighted letter signs for the parking lot or something in between, come to us. We know Cleveland business signs.

There’s no business like yours. And there’s no place like Cleveland. Call us today to tell us about your sign challenge so we can develop your unique message.

Have Questions About What Vinyl  Can Do for Your Business? Ask Us!

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Topics: Cleveland business signs

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We provide your organization solutions for a memorable impression whether it is an event, trade show, vehicle graphic, lobby sign and more.

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