Epic Signs & Graphics Blog

Address Customer Concerns with Smart COVID Signage

Posted by John Grigoli

Jul 23, 2020 12:19:40 PM

Because we've never experienced something like COVID-19, there is no instruction manual for us to refer to for how to operate our businesses right now. Mask suggestions turn to mandates and back again, operating hours may be different, store capacity is limited to this or that, aisles might be one-way or both ways... it's all very confusing for customers, especially when it's written on a single sheet of paper taped to a window. To ensure your customers feel comfortable and protected, use smart signage outside and inside your place of business. Here are a few examples. 

Outdoor Business Signs

Without regular foot traffic, businesses that are a little off the beaten path may take a hit. Putting a few yard signs along the nearest road or around the edge of the parking lot is a great way to remind folks driving by that you are there and open!

Storefont Graphics

Vinyl Graphic Entryway Signage

I've seen plenty of signs that are hand written or typed but in a 12 point font. Customers are going to breeze right by those, meaning they won't be following your rules. Make it clear what a customer can expect using vinyl window graphics on your storefront. A mask policy, capacity limit, directional instructions, and anything else they may need to know before entering should be displayed clearly and legibly.


Directional Signage 

Once they're inside, directional signs can be useful to help them find what they need quickly.

directional signage

If you have aisles and you'd prefer traffic to go one way to keep things flowing, and limit congestion, consider vinyl graphics on the floor. There are lots of great ways to execute this, from the simple arrows, to something a little more fun. Check out the installation we tested at our own office below.

vinyl window decals

Also consider simple reminders to stay six feet apart.

social distancing graphics

Keep Customers Informed with COVID Signage

It's possible that we may be adjusting the way we do business for awhile. Take the time to ensure your customers are informed while also staying on brand with custom signage throughout your business. Not sure where to start?

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Topics: Vinyl Window Graphics Cleveland, Vinyl Window Decal Posters Cleveland, Vinyl Graphic Lobby Signs Cleveland, Vinyl Door Graphics Northeast OH

Make an Impact with Business Signs Made of Metal or Acrylic

Posted by John Grigoli

Aug 28, 2014 11:02:00 AM

Metal Letter Sign ClevelandA crucial part of your marketing and branding efforts is presenting your customers with a reception area that ensures your company stands out from the competition. You simply cannot afford to have a bland looking reception area. To make certain their lobby projects the right kind of image, many businesses hire interior decorators. Of course, Epic Signs & Graphics can also help with either metal, acrylic or vinyl lobby signs for Cleveland business owners and property managers.

Project Longevity and Durability with Metal Lobby Signs

Metal wall signs for Cleveland are an ideal option if you want customers to know that your company is here to stay. When your lobby sign is heavy on details, etched metal is a great choice. The etching process is best for signs that include a bit more than just the name of your business or highly intricate logo depictions.

Entry lsign ClevelandEtched metal delivers a great look if you include a drawing or photograph. Typically, these signs come in brass, stainless steel, bronze, copper, or aluminum. With baked enamel, it is even possible to add color. Plus, the signs can vary in thickness from a sixteenth of an inch to a quarter inch.

Cast metal letters may be better for your purposes if it will be lighter on text. This type of metal lobby sign gives you many attractive border design options and usually uses brass, aluminum, or bronze. The elegant look of your message can be accentuated with a background texture, such as a leatherette backdrop. The backdrop is recessed while the information you want people to see is displayed.

The Benefits of Choosing Vinyl Graphics

You may want to go with a vinyl graphic lobby sign if you want to entirely get rid of the look of a wall attachment held in place by brackets or hooks. This is quickly catching on with many different office signs. Cleveland businesses are increasingly commissioning us for wall murals to display in their lobby area.

Rather than having their lobby sign stand out, more companies want us to cleverly work it into the interior décor. This is not a problem when we do wall graphics or murals. For example, if we were to create a cityscape mural for an architecture firm, we could display the business information in the foreground on a structure holding a sign marker. With this option, the possibilities are endless.

If you decide you want to have the reception sign done as a decal or if you do not want a mural, we will match the border colors to create a visually appealing transition to the signage hues from the wall color. The final sign will help you stand out from the crowd while being very attractive.

If you like both metal and vinyl, they can work together for dramatic effects. One common type of reception area sign is cut vinyl mounted on metal. On a long-lasting material, you get any color you want and precise cut vinyl graphics.

Whatever your lobby signage needs may be, Epic Signs & Graphics can help you out. Contact us today for a free consultation!

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Topics: Epic Signs and Graphics Cleveland, Vinyl Graphic Lobby Signs Cleveland, Metal Lobby Signs Cleveland

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We provide your organization solutions for a memorable impression whether it is an event, trade show, vehicle graphic, lobby sign and more.

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