A local retail store was bombarded with customer complaints and confusion stemming from unclear parking rules that left drivers frustrated and unsure of where to park. Over time, their parking signs had faded due to constant exposure to sun, rain, and snow. The once-legible symbols and text were now barely readable, leading to frustrations, parking violations, and even minor accidents. After updating their parking signs, the store saw fewer complaints and a noticeable improvement in customer satisfaction. This simple change made a significant difference for the business and its patrons.

Parking signage might not be the first thing that comes to mind when considering business improvements, but it’s a detail that can make or break your customer’s experience. Epic Signs & Graphics specializes in crafting durable parking signage that is visually appealing and reflects your company's brand identity. Our expertise ensures your parking signs look professional and comply with all necessary rules and regulations for seamless navigation and enforcement. Check out the before and after photos below:

Refreshing parking signage is more important than you think—here’s why:

1. Legibility

Parking signs are exposed to harsh weather conditions year-round. Sunlight can bleach colors, rain can wash away details, and snow can cause damage, contributing to faded text and symbols. Over time, this makes signs harder to read, leading to confusion for drivers. By refreshing your wayfinding parking signage, you ensure that instructions are clear and easy to follow, preventing misunderstandings.

2. Compliance with Regulations

Rules, regulations, and parking laws change over time. For example, your city may introduce new hours of operation, restrictions, or accessibility requirements. Keeping your regulatory and handicap parking signs updated ensures they comply with current local ordinances and minimizes the risk of fines or penalties for non-compliance.

3. Safety and Clarity

Clear and visible signage ensures drivers can safely navigate your parking lot. Faded or unclear signs can lead to confusion, parking violations, and accidents. Properly maintained parking signs enhance the safety of your lot by providing unambiguous guidance to drivers and pedestrians.

4. Enforcement

For parking rules to be enforced effectively, regulatory signage must be easy to read and understand. Without clear and visible signs, issuing tickets for violations becomes challenging. Refreshing your parking signage helps maintain order in your parking area and ensures that rules are consistently followed.

5. Liability Prevention

If your parking lot lacks clear signage and an accident occurs, your business could face legal risks. This is especially true if the incident is attributed to unclear or outdated signs. Keeping your parking signs up-to-date and visible reduces liability risks and demonstrates your commitment to safety.

6. Aesthetic Appeal

Well-maintained and visually appealing branding signage reflects positively on your business. Faded or damaged signs can give the impression that your company neglects details, while fresh, clean signage creates a welcoming environment. This can enhance the customer experience, encouraging repeat visits and fostering loyalty.

Refreshing your parking signage isn’t just about aesthetics—it’s about creating a safer, smoother, and more welcoming experience for everyone who visits your business. Let the signage experts at Epic Signs & Graphics show you how updated signs can be a small investment with big returns, from keeping up with regulations to reducing liability risks and enhancing your brand’s appeal. Don’t let faded signs be the first thing customers notice—revitalize your parking lot today and let your signage speak volumes about your attention to detail and care for your patrons.

For more information, contact Lou Laguardia at lou.laguardia@reprosinc.com.

With all the technology we easily have at our fingertips these days, even if a person happens to get lost, it’s so simple for them to find their way. Google Maps, Waze, MapQuest … all these directional apps can help someone get where they need to go. But once a traveler arrives at their destination, there are times when they need specific directions within and around a business. Having proper directional signage can save a lot of time and confusion, making for a smoother visit.

Times When Directional Signs are Needed

When a person arrives at your business for the first time, regardless of if it’s a new employee, a delivery person, a prospect, visitor or client, there are times when having directional signage can help them know where to go. For example:

• Delivery vehicles come from all over the country to deliver supplies and products. A lot of times, they arrive at places they’ve never been before. So if it’s a large truck arriving at your location with a large cargo, a sign directing them to the proper door or loading dock can make driving, parking and unloading that large vehicle a lot simpler.
• On a smaller scale, for individuals in their car, if your business shares a large lot with others, it can help if there is signage pointing a driver toward parking, as well as even having parking spot signs exclusive to your visitors. It makes for a friendly welcome!

• Once inside your building, safety signs are the most important signs to have (plus they're required), directing people to safety and emergency exits. It’s important they have clear directions and are placed in crucial spots (your local Fire Marshall can direct you where they should be put).
• If you have a large business with multiple offices and rooms, signs that direct visitors toward groups of office numbers and restrooms can minimize confusion and help them get where they need to go on time.

• With COVID-19 continuing to wreak havoc across the nation, having signage to direct traffic flow through heavy-traveled areas is important, as well having signage to encourage people to keep a safe distance from others waiting in line or from your front welcome desk.

Signage Suggestions

Once you’ve identified what directional signage your business requires, you’ll then need to consider a few things—budget, design and communication. It’s important your signs clearly communicate where you want people to go, while staying on-brand and within budget. At Epic Signs & Graphics, we have the design expertise to help you communicate your message, as well as so many options to help you fulfill all your directional signage needs.

For exterior signage, we have simple, low-budget options like yard signs and banners, as well as more permanent options like metal or woods signs on stakes or posts. For interior directions, vinyl wall or floor art can easily adhere to almost any surface. Window clings and artwork are also another way to direct traffic. But for something more substantial, we have the capabilities to create plastic, metal or wood wall signs if that’s what you prefer.

So whether you’re directing traffic, helping visitors with parking, or pointing clients toward your office, having clear directions is so helpful—and your guests will appreciate it. We can help them get there ... easily!

Parking lots can be just as dangerous as highways with an eclectic mix of pedestrians and motorists coming and going and often times in a hurry. This danger is compounded by vague traffic rules on a property. Plus, many motorists are driving in reverse when they back out of parking spots. This affords them limited visibility. Worst of all, you as a property owner may be held liable if an injury occurs on your land, and you have not taken proper precautions to prevent it. Fortunately, Epic Signs & Graphics has you covered for parking lot signs for Cleveland.

Properties that Benefit from These Signs

There are many types of properties for which we make parking lot signs. These include

• Museums
• Shopping centers and malls
• Apartment complexes
• Auto dealership complexes
• Churches and schools
• Office buildings
• Parking structures
• And many more!

Be sure not to forget the parking lot when you are buying exterior signage. Directional signage helps tremendously as clients and consumers first come to your location. Plus, in many parts of the metro Cleveland area, owners of property that is open to the public are required to have appropriate parking lot signs. The experts at Epic Signs & Graphics can ensure you have all the signs you need to be up to code.

Signs to Consider

The following signs should be considered by property managers and building owners:

• ADA handicapped parking
• Tenant parking
• Authorized parking only
• Directional parking signs
• Customer or manager parking only
• Other reserved parking
• Fire lane signs
• Tow zone
• No parking
• And much more!

Parking lot signs can be customized when allowed by the law. You can include your company logo and colors on the signs in order to help build your company’s brand awareness. As a business owner, you should never pass up an opportunity to increase your brand recognition. This will cement your place as a reliable and trustworthy company in the minds of consumers.

Wayfinding Signs

If you are the owner of a particularly large property where there is a fair amount of traffic, you will need a variety of wayfinding, or directional, signs. These will tell visitors where they need to go. Many of our clients request delivery signage, leasing office signs, private property/no trespassing signs, and temporary construction signage. Wayfinding signs also include regulatory traffic signs, such as stop signs, speed limit signs, and more.

It is a sad fact that vandals enjoy defacing and stealing signs from properties. Epic Signs & Graphics can provide you with some tips to help avoid vandalism. However, despite one’s best efforts, it appears that graffiti and other harm to your business’s signs are unavoidable. When this happens, you can call us, and we can figure out a good way to tackle the problem, whether it is cleaning and repairing the sign or replacing it.

Above are just some of the parking lot signs we specialize in. For specific solutions to your parking lot signage needs, please contact Epic Signs & Graphics.