Epic Signs & Graphics Blog

Why Good Building Signage is More Critical Than Ever

Posted by John Grigoli

Sep 17, 2020 11:30:00 AM

For Sale signs, windows boarded up, landscape not kept up with… This is a familiar scene across America right now as we continue to face a global pandemic and a major recession. In fact, according to the Washington Post, over 100,000 small businesses have closed since March. With small businesses closing left and right, if your business is still going strong, it’s important to project stability to your customers and prospects. It’s also critical to let people know, “Yes, you are open!” so they don’t pass you by. One way to do this is by having effective business signage.

Ground Sign

Here’s the Math: It’s Affordable

Many businesses are being careful with their spending right now. But those businesses that continue to invest in themselves are the ones who will step ahead of their conservative competitors. They are the ones people are seeing and hearing!


Example: Let’s make a conservative estimate that 10,000 vehicles pass your business every day (that’s the average for a moderate to low traffic area). And a newspaper ad in the Plain Dealer has the possibility of reaching 125,000 readers in a day. Divide 125,000 by 10,000, and you will find that the sign reaches the same value as the paper ad within 12.5 days. Signs last much longer than that, of course, so you can expect the cost per impression to be quite low over time. Plus, the business sign does something the ad does not do: It delivers multiple impressions to your potential client base. This helps build your brand recognition.


Good Signs are a Sign of Good Business

So how can you update your exterior marketing without breaking the bank? We have some ideas! Are you more likely to check out a business with outdated or home-printed signs or one with modern graphics clearly more recently applied? Fresh signage builds trust! Here are some low-cost signage updates you can consider:


  • Window Signage: By applying full-color perforated window graphics to your store front windows, it not only makes a statement, but it provides additional marketing space and can be see-thru on the inside.

 veterans commision window graphics

  • Yard Signs: Remind passers-by you’re here and in business with simple signs on the street. Use them to highlight features like drive-thru availability.


  • Banners: If you’re adding a new service or changing a service in a lasting way, share and promote it with banners in front of your building or on the nearby roadways.

 Window Graphic

Signs are Simple, Effective & Affordable

We are living in an odd time. There are so many places going out of business, so it’s your duty to make sure your customers and prospects know you’re still there for them. Drive by your business and assess where you can do a better job of showing off your business. Then let us help you figure out the sign that best accomplish your goals.

Contact Us!


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Topics: Exterior Signs for Delis and Restaurants Parma, Vinyl Window Graphics Cleveland, Banners and Signs Parma OH, Epic Signs and Graphics Cleveland, Outdoor Signs Cleveland, Vinyl Window Decal Posters Cleveland, Exterior Letter Signs Northeast OH, Vinyl Window Decals Northeast OH

Krakow Deli Makes Good Use of Exterior Building Signs in Parma OH!

Posted by John Grigoli

Jun 26, 2014 8:00:00 AM

Exterior building signs for Parma OH“I didn’t even know you guys were here.”

“I thought you went out of business.”

“Are you open to the public?”

Do any of these sound familiar? These are just some of the things you might hear from adventurous consumers who somehow find their way into your store if it lacks the appropriate exterior building signage. If potential customers cannot tell where your business is located or that your storefront is even open to the public, then you can benefit from outdoor signage. Krakow Deli recognized their need for new signage and gave Epic Signs & Graphics a call.

A Little Information on Krakow Deli

You feel like you are instantly transported to the heart of Central Europe when you first cross the threshold into Krakow Deli. Named after the oldest city in Poland, Krakow Deli is a delightful specialty store that imports many of its high quality products from Europe to the satisfaction of their customers. They are located on Ridge Road in Parma’s historic Polish Village. They specialize in candy, syrups, authentic Polish meats, cookies, soups, and much more.

Exterior building signs for restaurants and delis in Parma OhWhen such a valued business in the Parma OH community wanted our help making it easier for consumers to find them, we jumped at the chance to do the job. They are a small business, so they were working on a tight budget, so we thought affordable bimetal sheets with 3M vinyl would do the trick.

We used two four foot by eight foot sheets of bimetal for the base of the sign and adhered the digitally printed vinyl to it. We were able to perfectly render the deli’s colors and logos thanks to digital technology. Once the signs were complete, we installed them on the north and east sides of their building, so traffic on the two roads that pass by can clearly see where the Krakow Deli is.

Every Type of Exterior Building Sign for Your Company

If you do not have adequate exterior building signage, you could be missing out on a lot of business. Do not want a bimetal sign with vinyl covering? There are plenty of other options:

  • Window and Wall Vinyl – Some of the quickest advertising tools today are vinyl wall graphics and window lettering.
  • Best exterior building signs in Parma OHMonument Signs – Nothing establishes an image of solidarity and permanence for your enterprise like a monument sign.
  • LED Message Boards – For businesses that have constantly changing messages to get out to their customers, this is the ideal choice.
  • Channel Letters – Commonly formed from aluminum, channel letters help you stand out in crowded strip malls or just about anywhere.
  • Metal Plaques – Memorialize, dedicate, inform, educate, commemorate, or just add a touch of class to your building with metal plaques.
  • Dimensional Building Letters – Add an extra dimension to your signs and catch the attention of passersby with dimensional building letters.

Whatever your commercial signage needs may be, Epic Signs & Graphics is your one stop shop. Contact us today to find out how we can help your business get noticed.

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Topics: Epic Signs and Graphics in Ohio, Exterior Building Signs Parma OH,, Exterior Signs for Delis and Restaurants Parma

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We provide your organization solutions for a memorable impression whether it is an event, trade show, vehicle graphic, lobby sign and more.

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