Franchise owners do need to incorporate the graphics and colors of their franchisor, but they also have the opportunity to include their own local flavor into their partial vehicle wraps and vinyl lettering. Lead locals to your individual website rather than the national site with a QR Code on your wrap. You can also include your motto or slogan. You will win over new customers by revealing that your franchise has a unique feel that sets it apart from other faceless franchises within the company.
Also, do not forget the number of people who will see your eye catching vehicle graphics as your car sits outside of your business. Vinyl lettering on your vehicle serves as a billboard for your business as your company vehicle sits idle outside of your store.
As long as they are done right, vehicle graphic and vinyl lettering combos and partial wraps are just as effective as the wildly popular full body vehicle graphics. Many go with this solution for their company vehicle because it is an affordable option. You can get the same vibrant colors and graphics and attract customers with a partial vehicle wrap.
With the advances in technology, the prices for vehicle wraps have also become quite affordable. And, when you choose partial vehicle wraps in Cleveland, the prices are even more reasonable. Plus, when compared to traditional forms of advertising (television, newspaper, radio, etc.), vehicle wraps give you more bang for your buck. In fact, one study estimates that you would need to spend $130,000 in advertising to reach the same number of people as one vehicle wrap.
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