BuExterior wall signs for Cleveland OH is an effective way to build your brand. To help drive this point, consider the example of comparing advertising in the local paper, the most common way to advertise, to the cost of good signage. Typically a commitment is required to run ads in the newspaper for an extended period of time. It's possible a newspaper ad can run as much as $7.25 per column inch, about 2" x 3". At that rate the coast would be $43.50 for one day.
Now, let us make the conservative estimate that 10,000 vehicles pass your business every day. This would be average for a moderate to low traffic area. By dividing 125,000 by 10,000, you find that the sign reaches the same value as the paper ad within 12.5 days. Signs last much longer than that, of course, so you can expect the cost per impression to be quite low over time. Plus, the business sign does something the ad does not do: it delivers multiple impressions to your potential client base. This helps build your brand recognition.
It is well worth keeping your sign current and in good shape if you want to attract customers. In general, we try to keep our blog posts positive, but we must mention that worn, outdated, or poorly made wall signs can actually hurt sales. Customers want businesses that engender trust. Shabby signage shows potential consumers that you do not pay attention to detail, and they may not be able to tell that you are even still in business.
For your one stop business sign solutions outside, inside, or for your vehicles, contact Epic Signs & Graphics for a free consultation and we will coordinate all your signs to work in concerrt with each other so you will benefit from a good investment.