When you are ready to get serious about your branding and marketing efforts, wall murals, printed wallpaper and wall graphics are the way to go. Check out the photo below for the most recent instllation.
Paint is cheap. Wallpaper – if you find it on sale at a local big box home improvement store – can be pretty inexpensive as well. So why bother spending a little bit extra on wall murals? The answer is simple: branding. Paint and wallpaper might cover quite a bit of square footage on your store’s walls, but they do not leave a lasting impression.
A white wall is just that: a white wall. Depending on the painter’s expertise in preparing the surface and applying the paint, it does not even stand out because of flaws. On the other hand, a white wall that serves as a backdrop to a die cut vinyl graphic of your logo is sure to stand out head, shoulders and torso above the competition’s use of wall space.
It is possible to print your wall murals on specialty papers that come with unique texture options. For instance, slightly coarse paper is excellent for the scenery that is heavy on rocks and sand. If mountains, beaches or running trails are going to be the topics for your wall decor, then a coarse paper is the perfect choice.
For the photos that depict plenty of waves and water action, go with the paper that has a slight swirl pattern. It ensures that the paper itself gives off the illusion of some movement, which creates an aesthetically pleasing look that is sure to get more than one customer to come closer for a second look. And this, after all, is what you are after. Once customers are done inspecting the wall murals, redirect them to the products on the shelves. This is a great opportunity to turn a window shopper into a store visitor and then a paying customer.
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