Last week our blog topic was about how companies use their fully developed business model to develop a great business sign program. The sign plan becomes a natural extension of the business. Take a look around at organizations that use signs creatively. As you are experiencing their environment, look at the exterior building signs and the directory signs to see if they are enhancing their product in some way. Or notice the inside sign program. Are they using wallmurals, dimensional lettering or effectively using point of purchase displays? Below are some examples of these ideas.
It is likely the most important sign, is your customer's first impression, yet it can be disregarded due to the
A well done lobby sign continues the customer's experience and confirms what they may have suspected when they spotted your company going down the street. Yep! This is the place! Oh my....this place has class! These people know what they are doing! As you can see, we can use various types of materials to achieve the look you intended to deliver. Metal, acrylic, vinyl and even hard foam or lights all come together to deliver the theme you want delivered to your visitors about your business.
3. Displays
Your on a roll now, so keep it going. This is your chance to tell customers, vendors, empoyees...heck
anyone that wanders through, about your business. You can use all sorts of ways to let people know what you are about. Wall murals, dimensional lettering, vinyl letter, wall quotes, plaque displays, and even keeping it simple with full color digital printing mounted on foam board that is adhered to the walls. The ideas are limitless.