Epic Signs & Graphics Blog

Last week our blog topic was about how companies use their fully developed business model to develop a great business sign program.  The sign plan becomes a natural extension of the business. Take a look  around at organizations that use signs creatively.  As you are experiencing their environment, look at the exterior building signs and the directory signs to see if they are enhancing their product in some way.   Or notice the inside sign program.  Are they using wallmurals, dimensional lettering or effectively using point of purchase displays? Below are some examples of these ideas.

1. The Exterior Building Sign

It is likely the most important sign, is your customer's first impression,  yet it can be disregarded due to the expense.  The new business owner, strapped with expenses, and perhaps not realizing the return that a great sign can have, gives in and calls around for the cheapest sign in town.  Before doing that, take a moment to consider the long term effect that your building sign can have on the success of your business. How can the sign deliver the theme you want people to have of your business? Is it easy to remember your business name? Easy to read at different times of day, in different kinds of weather?  Is your sign eye-catching to busy passersby? 

2. The entry way lobby sign

A well done lobby sign continues the customer's experience and confirms what they may have suspected when they spotted your company going down the street. Yep! This is the place! Oh my....this place has class! These people know what they are doing! As you can see, we can use various types of materials to achieve the look you intended to deliver. Metal, acrylic, vinyl and even hard foam or lights all come together to deliver the theme you want delivered to your visitors about your business.

3. Displays

Your on a roll now, so keep it going. This is your chance to tell customers, vendors, empoyees...heck
 anyone that wanders through, about your business. You can use all sorts of ways to let people know what you are about. Wall murals, dimensional lettering, vinyl letter, wall quotes, plaque displays, and even keeping it simple with full color digital printing mounted on foam board that is adhered to the walls. The ideas are limitless. 

We hear it all the time;  when the sign goes up,ourcustomers gain a feeling that their companyis now complete and legitimate.  Their employees have pride and their customers see that they really do mean business! Customized signs to reflect your marketing theme, presents a unified business model to the customer for a great experience. If you need help with a sign plan that truely reflects the style of your business, please call Epic Signs & Graphics. We look forward to coming alongside you to develop a great sign program.