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How many times have you seen a wrap, and wondered, what was that message? It happens all the time that the design gets in the way of the message, so much emphasis is placed on the design that the intent of the message is totally lost. A lost opportunity for sure!
It is fairly easy for anyone to get into the wrap business these days, printers are coming down in price all the time, but the key is within expertise and great employees. Then, if you cannot install it professionally ..... forget about it! You need all three phases of the game to work together, that is design, quality wide format printing and installation in order for the wrap to stand out. If you are missing one these three components, the risk of problems increases. But starting with an effective design is the first step.
Consider brand identity. We see many companies approach us with their logo and we find out it is one version of many, or it has been revised recently....again. People need to see your brand consistently repeated many times over before it sinks in that they really do see you getting around town. If the brand gets changed continuously, you never have a chance to educate the customer.
Do you really need a photo on that vehicle wrap? This must be the biggest offender. When I see a vehicle wrap that fails to deliver a message, there is usually a lot of "design noise" in the background and many times it is a photo. If you feel the photo adds something to your message, then it can be used. Use them sparingly or placed strategically and make sure it is a high quality photo that shows your product or your service in action.
Don't use too many words. You only have a few precious seconds of time to catch someones eye so keep it simple, but catchy and pleasing to see. Your company name, your slogan, your phone number, website are the important first items to have figured out before a long list of services or products. If services must be listed place them on the back where someone could potentially read them while stopped at a red light or a long train stop.
Epic Signs & Graphics would love to help you with your next truck graphics project. We like to keep it simple so your name or your message does not get lost. Call us for a free consultation and quote. We would be happy to look over your vehicles and provide an assessment of how to implement your logo, brand message and colors into an effective vehicle wrap.
