Epic Signs & Graphics Blog

Every day you encounter window graphics, even running a quick errand will present many window graphics. Maybe you haven’t given window graphics much thought, but that little sign above the door handle telling you to “pull” is the perfect example of a hardworking window graphic. While window graphics are used in all types of companies and businesses, you may not have considered using them yourself. Let’s take a look at some of the ways window graphics can help your business. 

1. Cost-effective advertising

We’ll start with the obvious -- window graphics are an inexpensive form of advertising. Retail stores make great use of window graphics to advertise specials or catch the attention of passersby. The great thing about window graphics is that they’re a very cost-effective form of advertising (in addition to being extremely efficient).

2. Offer a better view

While we discussed the merits of using window graphics to advertise in retail establishments, they also have a place in corporate offices. Not everyone can have the coveted corner office, and looking at the side of a brick building or a view of an overflowing dumpster are not exactly inspiring productivity. If you have windows with poor views, consider using window graphics to liven things up, or at least partially obscure an uninspiring lookout.

3. Offer privacy

In a similar vein to the previous point, window graphics can also provide privacy. An excellent example of this is with a recent job we did for DuPont Vespel in Valley View, Ohio. DuPont wanted their engineers to utilize a conference room for brainstorming meetings, free from distraction and onlookers. We printed panels with full-color graphics on a translucent frosted film and applied them to each window surrounding the conference room.

Another set of panels featured white ink on clear film, and were placed on the inside of the glass panes. The films were applied as a wet application so that they could be repositioned easily during installation.

4. Promotion

I’d be remiss if I didn’t point out another obvious benefit of window graphics, that being the simplicity of using them for promotions. Window graphics are relatively easy to apply and aren’t permanent, making them ideal for advertising specials and promotional offers for passersby to see. Full-color graphics can make your message stand out boldly, while the ease of placement and affordability make window graphics ideal for quick, temporary promotions.

5. Brand recognition

Whether you’re retail or corporate, window decals are an easy way to promote and build your brand recognition. Full-color graphics can help your logo stand out, taking your offices from camouflaged to exhibited, especially when they’re located in areas with a significant amount of traffic. Window graphics can also help bypass the permitting process with hanging exterior signage.

If you’re ready to dress your windows and take them from bland to bright, give us a call today to work with one of our designers.