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Recently Audio Craft and iVideo decided to add wraps to their vehicles and they turned to Epic Signs & Graphics to get it done. They were receiving these vehicles to join their force and wanted to have new graphics applied because they understand the opportunity of branding vehicles. Vehicle graphics applied to the fleet provides daily consistent branding without daily maintenance.
As you can see above, these two vans compliment each other with design, yet are distinctive by color. This allows the company to brand each product seperately but provide some consistency in branding. We used Avery premium vinyl for this project. The 700 series offers dimensional stability so covering flat to simple curves with out a problem. The 700 series is a cast vinyl which offers long term stability. Cast vinyl is typically used for vehicle graphics for the reasons identified above; long term durability and ability to apply to curved surfaces.
Vehicle wraps or decals for mobile marketing is a smart investment. Based on studies by 3M in San Francisco and Media Buyers Guide:
- 97% of respondents remembered advertisements on vehicles.
- 98% had the perspective the ads delivered a positive image aabout the advertiser.
- 96% revealed they think vehicle graphics have better impact than billboards.*
Media Asset-Value Comparison
Advertising Medium Cost per thousand (CPM)* Cost of Equivalent DEC
Television $23.70 $1,445,700
Magazine $21.46 $1,309,060
Newspaper $19.70 $1,201,700
Prime-time television $18.15 $1,107,150
Radio $7.75 $472,750
Outdoor $3.56 $217,160
Fleet graphics $0.48 $30,000
(average, annualized)**
With these types of statistics, it's no wonder wraps, truck decals, cut vinyl graphics are a no brainer for a business to have their vehicles dressed for mobile advertising. They are potentially visable 24/7 (if on the road) without daily maintenance. The advertising is always working day or night. At Epic Signs & Graphics we can provide a design that is eye catching and easy to read. Call today to get the space on your vehicles utilized with advertising opportunities.
If you would like to have Epic Signs & Graphics provide a free estimate and design consultation, give us a call.
*3M fleet-and-vehicle-graphics-guide
