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Epic Signs & Graphics Blog

Branding Fleet Vehicles

Posted by John Grigoli

Jan 29, 2019 8:15:00 AM

Uniformity is a beautiful thing when it comes to vehicle company fleet graphics, presenting a clean, consistent look. If you only see your fleet simply functioning as utilitarian workhorses, we suggest making them multi-purpose vehicles by branding all of them!

Why brand your fleet?

Vehicle branding is one of the simplest (and oldest - it’s been around since the 1800s) forms of organic marketing, and you’d be remiss to overlook its usefulness.

Cleveland Vehicle Graphics

When you invest in branding your company fleet, you’re using assets that are already at your disposal as marketing tools. You’re essentially creating a mobile marketing campaign that is pretty passive on your end -- it’s a marketing campaign that continues to sell long after the initial investment.

If you’re not already convinced, consider this: a study by the American Trucking Association found that 75 percent of people develop a first impression about a company and its products from truck advertising, and a whopping 91 percent of people report noticing ads mounted to the sides of trucks.

How to brand your fleet

Now that we’ve convinced you to consider your company vehicles as mobile marketing platforms, it’s time to decide how you want to brand your fleet.

 

Sure, you can repaint your vehicles with a consistent color and design, but painting is permanent, time-consuming, and messy. Instead of a full-body paint job, consider wrapping your vehicles or simply adding decals and lettering. Your company will be making an impact when they’re out and about. Consistency is key in branding to make sure that your company name and/ or logo is being ingrained in consumers’ minds.

Vehicle Branding

Advance Door Co. in Cleveland, has added to their fleet over the years, and each time they come to us for vehicle graphics. Advance now has a full fleet of work trucks that go all around the Cleveland area each day with truck decals and lettering providing clearly communicated branding, services, and company contact information. Imagine the marketing done consistently every day with Advance Door Company’s fleet of trucks on job sites, providing estimates, and traveling through Cleveland neighborhoods!

Think about it; if you consistently saw the same tree or landscaping service’s trucks in your neighborhood, who would you call the next time you were in need of those services? Not only do consumers take note when they see trucks with consistent branding, seeing them parked at different homes in their neighborhood implies a trust in that company’s services -- you want to be that company!

 This Way For Help!

Call us today for a free consultation to start marketing your company effortlessly.

 

Topics: Vehicle graphics

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