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Epic Signs & Graphics Blog

Check Sign Proofs Twice and Produce Once

Posted by John Grigoli

Feb 7, 2019 8:35:00 AM

There’s nothing worse than a sign that’s not been proofread; well, I’m sure there are worse things, but not in our world. If you’ve ever heard the saying, “measure twice, cut once,” it’s a common carpentry saying that emphasis the importance of accuracy; an inaccurate measurement can equal wasted wood -- bad for the bottom line.

At the end of the day, make sure you get a second set of eyes to look over a proof for interior or exterior signage. Writers and editors are no strangers to the phenomenon editing errors, especially when words have been combed through many times. In fact, writers will often overlook the most basic of errors and missing letters or words when they’re editing because their brain sees what they know they want to say. Having someone look over your sign text can help catch any errors before running the final product.

Life happens and business owners are too often crunched for time while wearing many hats, creating the perfect situation for errors to happen. Digital signage can be programmed with spelling and grammatical errors, and marquee signs can be left for a well-meaning employee to arrange, but if you don’t get a second set of eyes, you can easily send out the wrong message.

While hilarious sign errors go viral online, you don’t want your business to be the butt of the joke. Misspelled signs -- while often funny -- can have a devastating effect on your business by creating the wrong impression. Sadly, these misspelled signs are the result of trying to skim on a signage budget, where designers are found on cut-rate sites and deliver an inferior product at a highly discounted rate.

I’m sure you’ve seen roundups of sign fails, but today we’re going to share our own roundup to illustrate the hilarity of human error.

  1. Subject to what??
    2. How many days are in a week?
    3. It’s time for maintenance, a new sign, or just keep it off altogether
    4. Design is everything
    5. Great to know
     
     
     
    View this post on Instagram
     
     

    Just NO. #sacramento #signfail

    A post shared by Cynthia Large (@cynthiabardoukalarge) on

    6. Confusing…
    7. You think?
    8. And finally…

    Don’t fall victim to shoddy signage and spelling errors! Here at Epic Signs & Graphics, we work with businesses to offer sign solutions within their specified budget parameters. Give us a call today for a free consultation.

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