Epic Signs & Graphics Blog

Have you ever walked through your facility in the shoes of a visitor?

Since I have been in the sign business, I now consciously look to see how well signs direct me through an organization. If it's my first time there, I try to see if I can find my destination by using the signage in place. I know what your thinking......you have to assume I can read directions in the first place and people who know me will certainly question that assumption! Anyway, maybe you have felt my frustration. I see all kinds of problems when I make my observations and I just want to find the nearest person responsible for sign directories and give them an education. Excuse me....who is your designated sign person around here?.....I usually get a blank look.

Needless to say, it takes a walk-through to check and see if your directory sign program, or even your signs in general, are helpful, or just sort of hanging there, reflecting old strategies and slogans or just dressing up areas willy-nilly. If they are not meant for direction, are they helping show your products and servces? Do they help employees?

Things to look for:

Parking Lot

Are the driveway or parking lot signs clearly pointing where to park? or where the entrance that you need is located? If you have a large facility, do they indicate which direction to go and guide drivers to the closest available lot to their desired entrance? If not, how frustrated would you be if you had to walk across campus in -5 degree North East Ohio weather in February? Ready to buy something after that?

Entry Way

When some one walks in and looks at your interior signs, can they determine the direction of each division or department, or where to seek answers? Good place for a general directory sign, or depending on the size of the organization, a full building directory. Do they know if they are even in the right building? Maybe a good spot for a lobby sign.

Further Directions

When the person has determined the general direction, are they greeted with another directory to get an office number? Or can they decipher if they need to take an elevator? Maybe the offices are numbered and identifies each tenent office. These questions should be plain to see by a good directory sign program.

Office Signs

While narrowing down the office location you are seeking by walkig down the hallway, are the offices labeled consistently? Or is it a free for all for every office to install what ever they want?

ADA

There must be a way to identify elevators, stairs, closets and most importantly, emergency exits. And there must be braille involved, in particular sizes and locations so they can be found....especially in an emergency. 

Style, Color, and Material

Finally, there are many varieties and styles of directional signs that can be designed. They can be made to fit the current style of the facility or can be simple to stay within a budget. We can design using acrylics, metal, vinyl or all 3 elements.

Call Epic Signs & Graphics if you need to have your directional and office signs evaluated and replaced. Or if you need to evaluate your current product and service displays, wall murals and lobby signs. We can help with the entire process, so that when it is complete, they reflect what your company is about what it has to offer. Call for a free walk-through and consultation!