440-799-8235
It's not easy tracking your branding strategies to see if they really help pull in potential customers. The internet certainly has become an additional storefront that needs to be
developed and then managed continuosly just like a physical store front. Often times, businesses get so wrapped up on that part of the strategy, they forget another daily touch point with the market place...you guessed it, your vehicles!
When you think about your vehicles out and about on a daily basis, it's easy to see how many opportunities you have to make a good impression. In top 40 media markets, where there could be 61 million passers-by each year, you can achieve 16 million impressions per year. (Based on Media Buyers Guide presented by 3M). If you spend $1,000 to $1,500 on one vehicle for the year, truck lettering becomes a good justifiable advertising value that continuosly works through the year.
How does that compare to how many people see your website? Unless you are managing your website daily, doing all the right things, your truck sign may get in front of more potential customers then your website. Unless of course you have the budget to buy your way up to the top of the search food chain. Or as I mentioned earlier, if you have the resources to grow tour website organically, then perhaps that is a good way to go. Below are some examples of effective truck signs and vehicle graphics that you know will hit many eye balls per day, why not take advantage of this low cost option so it is in place all year long. Sort of set it and forget it for the year.
Vinyl cut lettering and Decals
We can provide design ideas based on lettering and effective decal placement. This is the most cost effective way to apply graphics to your vehicle and it will last many years. Since every square inch of the vehicle is not covered, you automatically save on vinyl. And the installation time is greatly reduced as well. If your vehicles roll at night, ask about reflective vinyl options. This will add even more impressions to your campaign since the truck letters will really be visable at night too!
Partial wraps
Partial wraps can be made to look like the whole vehicle is wrapped with effective design and placement. Consider it a step up from lettering and decals, but the idea is the same. Reduced use of material and labor yields a better price but you still get a truck wrap!
Full wraps
Of course the full truck wrap will be the biggest investment, but it does allow for the most design possibilities. Background
designs can be added and designs can be carried around the vehicle. Be careful not to put in too many elements as it can clutter up the design and the message can get lost, keep it simple!
What ever your advertising goals are for the year, call Epic Signs & Graphics for a free consultation and get your truck sign started today. We would be happy to survey the vehicle, listen to your branding goals, and provide design ideas. There are several options to get something done within various budget levels.
