Epic Signs & Graphics Blog

Moving into an office park is a great move for some business owners.They provide an administrative hub at an affordable price. Parking is usually plentiful. The areas are well lit. Internet can be provided at high speed. Often times the building owner will work with you to accommodate your needs, this may involve buildouts and flexible terms.

However there is a downside to migrating to an office park.The downsides include:

• They lack signage and visibility for the average tenant
• Lack of signage equates to lack of customers.
• It is hard to stand out in an office park both physically and on the web.
• Google has the same address for you and a thousand other tenants.
• Your physical setting is confusing for those trying to find you.
• The rules of the facility prohibit critical sign program including,parking lot, directional and  billboard. The only methods to get found are costly in terms of time or money.

Before you move into an office park determine:

• Is my business best suited for the space?
• Can my customers see me or find me?
• Can I get found on the web without a lot of trouble?
• Is my business best suited for a retail space?
• Is it a big deal to trade without adequate building signs or directory signs?
• What are the pros and cons of this decision?
• How expensive are the consequences?
• How will my customers and vendors view this move?

Give me a sign

When faced with critical business decisions we find ourselves asking for a sign. My thoughts exactly. You need to be found physically and electronically.

We suggest:

• A-frames, window graphics or wall signs to be found from the road.
• Parking lot signs to direct you to the correct location.
• Directional signs to avoid confusion and wasted time.
• Office signs to reduce frustration and delays.
• Vehicle wraps for maximum visibility on the highway.

When business is great, now move into that office park and enjoy the fruits of your actions. You have made the best decison possible, by investing in yourself and your company with professional signage.

Remember, a highly visible and well known company will get the lead before you do. They have the signs to prove it.