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Did you ever wonder how the big companies pull off a complete branding program that propel business growth? A well run organization is able to pull together all aspects of their business environment so that when its time to produce effective business signs, it is much easier to decide how to execute the plan. While the big companies have an army of people to study and test ideas for effectiveness, a small business has to get it right efficiently and economically, consider these points for a sign program that supports your basic business process.
Why do you exist?
Some times ya' gotta ask your self, why I'm I in business? I personally follow the philosophy that a 
business should exist to provide a service or product that benefits society. Signs? well, signs provide a medium to deliver information to many people efficiently. Or directional signs let people know how to find a destination, or wall murals provide a pleasing atmosphere in a room or deliver information about a product or service or even shows how a product is used.
What type of customer would you like to serve?
Another thing to consider is understanding who will benefit hearing your information? This will provide clues as to how to find the right customer. So if you are providing farm fresh food delivered daily to area homes, you know that busy people will benefit since they would not need to stop at the supermarket so often and it will be fresh when they get home from work. They will also benefit since they will have confidence the food will be healthy. Since that persona is understood, a business sign design can focus on a pleasing look that supports the image of healthy and farm raised freshness. That is achieved with the right colors and word choice which will help decide color application on signs.
How will you find those customers?
This question will help determine placement of signs. Since vehicles will be out and about every day, it 
would be a good idea to consider vehicle graphics such as truck wraps, decals, stickers as well as truck lettering. Consistent branding of your company name, website and phone number will certainly improve the chance of potential customers remembering you the next time they need ideas for food purchasing opportunities. Keep in mind the number of impressions your vehicle graphics will generate every day and even every hour!
How will you tell prospective clients about you?
This is another important point to consider, when they find your building or they see your vehicle, will they understand what your business is providing? Will they be able to tell if it is a good service? In other words, is the sign effective in delivering clearly your company name, phone number and website so they can find you? Ultimately, will they remember you? If this message is seen daily like on the vehicles, then that chance improves every day.
This is just one way to use a working outline for deciding how to pull together an effective sign program
. Use the plan-do-check-act model and tweak variables and ideas for a continuous improvement process. The next blog will provide examples of well designed plans. You will notice that a successful business has a model that is well thought out, planned and executed through the whole process. From answering the phone, taking an inquiry to pricing, to fulfillment through effective marketing using great sign displays on buildings, POP displays, and on vehicles through effective wraps, decals and vehicle lettering.
The next time you need help determining where to place signs, or how to brand through an effective overall plan, please consider calling Epic Signs & Graphics or using the link below to send an inquiry. We would love to help consult for an effective campaign that will drive business into your organization.
