Epic Signs & Graphics Blog

If you’ve spent any time driving around northeast Ohio or the Cleveland metro area, you’re sure to have spotted vehicle wraps in your travels. From simple to intricate and detailed, vehicle wraps are attention-grabbers and make your business stand out. Functioning as mobile billboards, let’s talk about the dos and don’ts of vehicle wraps.

Go bold

If you’re going to invest in a car wrap, you need to go bold [or go home]. A white or grey car with black lettering really isn’t going to stand out in traffic, but a vehicle wrapped in vibrant colors or with an exciting design makes people take notice.

Take J.V. Janitorial Services in Cleveland for example. J.V. Janitorial wanted to have a survey vehicle that was more noticeable around the community, so they opted for a vehicle wrap instead of simple lettering and decal design. We created a design that pops, with vivid blue and vibrant green, and installed the vinyl wrap.

Keep it simple

Vehicle wraps are meant to turn heads and provide the necessary information for your company -- what you do and how people can get in touch. When designs become too intricate or busy, the eye can’t focus on the important information, which is important when you only have moments to make an impact. Keep your wrap design simple and only include pertinent information. 

J.V. Janitorial Services included their logo, telephone number, web address, and three main services into their wrap design, keeping the wrap clean and easy to read.

Stay on-brand

As much as you may like to experiment with a range of colors and designs, be careful to stay on-brand with both your message and design. You want people to recognize your logo, so make sure that it’s integrated prominently in your vehicle wrap design.

While cartoon designs and color splashes catch the eye, they may not necessarily fit with your brand, so consider your design options carefully. Not to worry, you can still stand out with vibrant color and clean text.

Consider all sides

While vehicle wraps act as mobile billboards, they have the advantage of being three-dimensional, rather than a flat, two-dimensional stationary sign. Remember to use all three sides and integrate them into their design.

As you can see here, J.V. Janitorial Services used their rear window to highlight three of their main services, taking advantage of the additional time stop lights provide. Below their services, J.V. Janitorial again lists their contact information below, featuring their phone number and website address; while simple in design, their website pops just by featuring dark lettering against a white background.

Stand out, don’t blend in

While you may be a fan of neutral colors, you want to go outside of your comfort zone when designing your company’s vehicle wrap. If you’re going to get noticed, you want to go bold.

Call us today and let your design team assist you in designing a vehicle wrap that will get eyes on your business in northeast Ohio.