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Recently, The Columbus Dispatch have been rolling out new distribution trucks with new vehicle wraps applied. When they signed an agreement for new trucks, they gave us a call and we were more than happy to install graphics for this project. Take a look and read below about truck wraps to see why it is a good investment.
Why Have Graphics On Your Fleet Of Business Trucks?
If the truck in the picture above did not have graphics, no one would know how much The Columbus Dispatch gets around each and very night .... and day for that matter. Vehicle marketing provides one of the best returns on advertising budgets. Think about the number of eyes (also known as impressions) a single truck will get each day and night. Whether rolling down the highway, idle at a red light, or stopped for a drop or pick-up, the truck wrap is working constantly to show the brand that gets the news out out each and every day regardless of weather conditions or holidays. There really is no other medium that keeps working non-stop every day (besides newspapers of course!).
What Are My Options To Fit My Budget?
The project for The Columbus Dispatch was done with a wrap of 3 sides and a decal on the front bulk head as seen below. We used premium cast vinyl from Avery, printed with a latex inkjet printer and covered with a clear protective Avery cast laminate. Cast vinyl was used because of the long term lasting power and because it conforms around the rivets easily.....and in this case, there were a ton of 'em! Typically on flat surfaces, it's ok to use a calendared vinyl, however when there are rivets involved, it is best to use the cast since it is thin and can be molded and set around curves with post heating applied. There are times when a partial wrap is fine and it can help reduce the budget since less area is designed, printed and covered. If the design is done with that objective in mind, it could still look like a full wrap.
Depending on the project budget and graphics involved, it may not be neccessary to use a full vinyl wrap. Some fleet graphic projects are fine with vinyl cut lettering and well positioned decals. There can be savings in cost and the exposure in the market place would not suffer since it would be just as effective if done properly with a clean, uncluttered design. What ever you decide, we do not reccomend trimming costs with lower grade vinyls, we feel that defeats the purpose of your branding. Use premium products for a premium look and performance for long term.
How Can We Help You?
If you have vehicles that go out every day to serve clients or deliver products, consider using vehicle graphics to add more impressions to your advertising strategy. The market place will begin to see how much you are in the community. Clients will feel safe when they see your branded vehicle approaching their house or business since they will know who is pulling up. As mentioned above, this type of branding continuosly works as long as the vehicle is out and about. If not, there is nothing like strategic parking to help out the cause! Call Epic Signs and Graphics for a free consultation. We can help with design, printing, and installation. We will survey your project, offer ideas and work out a plan to minimize truck down time so you can stay rollin' down the road!
