Epic Signs & Graphics Blog

You see it all of the time. A sign telling you what to do or where to go. Most of the time you don't have any real connection to the sign, it is just information or just noise. It's that lack of connection that is the problem.

Imagine you are enrolling your child in school. You are anxious about the big day, and you set off on your journey. Things are going well, your child is happy and healthy. But as you get closer to the new school you begin to notice signs that are weather beaten and tired. You think nothing of it - maybe its an old sign. As you approach the destination a billboard shows a picture of your school - but it holds no appeal. The picture has no "pop" and does not inspire you to really stop and look, it just looks like a regular photo some one shot quickly without regard for how it would look on a professional sign. 

So you continue on and pull into the school to see directional signs that are faded. Now you walk in and notice lobby signs, office entry signs and wall lettering that is old and not in style.

Now you meet the principal who tells you this is a great school with modern learning techniques and state of the art technology . What do you think?

• (A) This is a great school that does not invest in signs
• (B) This is a school that does not really invest in technology- since the signs are antiquated
• (C) You have doubts

The problem with choosing C for the school is there is no immediate sale. Your doubts will not be dispelled easily. The more you look into it you find other issues. Things like the bathrooms are old. The teachers seem like they don't relate well to the students and more.

The real issue is the drive to the school set the stage for the school to fail. If you are in business, you have to understand your customers, vendors and prospects. They are deciding what type of person you are, what type of business you run and what type of outcomes you can provide.

Epic Signs & Graphics can help you that impression. We are in the business of branding you strongly so your customers will have a great impression of you before you meet. We will design interior signs and lobby signs that showcase your business in the best light possible.

The lettering can been contemporary, maybe ii can be made with shiny new acrylic lettering or raised off the wall for a classic look. These types of options prevents any disconnects between your message and you. If budgeting is a problem. try updating in phases, no reason it has to be done all at once, also we may be able to tailor signs to meet the budget goal. The point is, there are lots of options to meet the goal. 

To learn more about classy well designed signs reach out to Epic Signs & Graphics today and we would be happy to provide a free consultation.