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Epic Signs & Graphics Blog

Vehicle Marketing With Your Van or Truck Provides A Full Time Advertising Option!

Posted by John Grigoli

Apr 12, 2016 8:30:00 AM

If you are undecided about where to put your advertising budget this year, consider truck lettering and truck decals as an option. It is hard to deny the fact this is a full time option that works with little effort once it is in place. The following article give you the ins and outs for this opportunity.

First off, every one calls vehicle graphics wraps. Technically not all vehicle graphics need to be a wrap andTruck Lettering Cleveland, Oh.jpgFleet Lettering Parma, Oh.jpg cost thousands of dollars. There are ways to avoid the large expense of a full truck wrap. Designing a layout for your fleet of vehicles can effectively be accomplished with nice lettering and full color decals. See the examples to the right and you can see what I mean. Some times they can look like a wrap but in fact, they are not. The messaging will be delivered just the same.

The important factor in  any mobile marketing strategy is to make sure the message is communicated for people driving by at least 35 miles per hour. With that in mind, you only have a few seconds to let people know where your vehicle is from. There are also  instances, however the vehicle could be parked in strategic places for a longer impression time. So you need to strike a balance of large clear lettering and a few specific services or products you provide in smaller lettering. A benefit is these can be updated easily with cut vinyl incase you change a service.Vehicle Graphics Cleveland, Oh.png

Another component to keep in mind in a truck lettering program is to ensure consistency. If you have even just one vehicle and you are driving around daily, it is remarkable how much people see you around town. It is that very fact if you have memorable vehicle graphics on your car or truck, that impression will stick in people's minds easier. If you have a fleet of 2 or more, the message is compounded as those vehicles also travel around town.

At Epic Signs & Graphics, we can design using full color graphics so any logo can be reproduced. Even if full color is not needed, we can provide a wide array of cut vinyl colors to go with the vehicles or support your brand image. Give us a call for a free consultation and potential design ideas. We would be happy to work with you to get a design that you would be proud to show off.

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