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“What's in a name? That which we call a rose
By any other name would smell as sweet.”Romeo and Juliet
One of the many memorable lines from Shakespeare’s Romeo and Juliet, “What’s in a name?” is actually a rather profound statement, which can be applied to your business signage philosophy. Your business sign strategy is much more than just a name, it’s your brand identity. So, what’s in a sign? Well, everything, really.
Visual communication
You only get one chance to make a first impression, so you want to get it right for your business. Be it text, graphics, or a combination of both, signs communicate what your brand or business is all about. How many times have you seen an interesting logo or sign, and then hit the internet to find out what the business behind it is all about? This is what you want your exterior signs to do for you -- make people look twice and want to know more about your business. And the best part about this is that your sign will function as passive marketing for you. A well-designed and well-placed exterior sign will continue to convert, well beyond the initial investment.
On a similar note, you don’t want to get too wild with your sign design; while a truly unique sign can attract attention, over-the-top signage can actually act as a deterrent. The key to creating effective and impactful signage is to find a balance in design, to ensure that it is both legible and pleasing to the eye.
Quality
How many times have you driven around Cleveland and seen hand painted or hand-lettered signs? Do you feel compelled to check any of those businesses out? You want to invest in exterior signage that is going to work for your business and brand, not against it.
Our talented team works with your business to create a quality marketing image -- start to finish. And while we use our expertise to come up with designs that showcase your business, we work with you every step of the way. Our designers will work with you and your budget to create high quality signage and branding tools that you can be proud of.
Contact us today to see how we can make your business stand out in Cleveland!
