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Epic Signs & Graphics Blog

Why Signage Is So Important To Your Cleveland Business

Posted by John Grigoli

Mar 20, 2019 8:30:00 AM

We often talk about specific sign types and give examples of the jobs we’re doing for our clients, in and around Cleveland, Ohio, so we decided to take a break from that to talk about why signs are essential in the first place. If you’re wondering why you should even bother with signs for your company or business, this one’s for you.

 Strongsville, Ohio wall graphics

Silent Salesperson

While you may already have a salesforce pounding the pavement for you, none of them are working 24-7. Signs are essential for marketing your business because they can function as a sort of silent salesperson around the clock. Whether it’s a billboard, exterior sign or window graphic advertising specials, your signs are working for you, even when you’re sleeping.

 

Safety

Both retail and corporate entities rely on signs to keep both patrons and employees safe. In an emergency, fire and evacuation signs help people exit the building in an orderly fashion, keeping them safe in what can be a crisis. Perhaps you have a network room or an easily accessible electrical box -- wayfaring signs can help keep people away and avoid hazardous areas on your property. Signs can also alert people to the locations of fire extinguishers or defibrillators, in case of emergency.

 

Traffic

Exterior signs help businesses take advantage of traffic, and window graphics can bring in foot traffic, but have you thought about using your signage to increase web traffic? If you do not include your website or a social media handle on your exterior signage, you’re missing out on valuable traffic.

 

Differentiation

How are you different from your competitors? Use your signage strategically to communicate to the public why they should choose you over your competitors. A well-designed exterior sign can express how you’re better than your competition and capture customers solely on appearance. Think of the last sign you saw that make you turn your head [in a good way] -- use the same strategy for your business signage.

 Etched glass Avon, Ohio

Aesthetics

Don’t forget that signage can have dual purposes as well. Think of popular retail chain stores -- many of them often integrate signage into their decor, which serves to brand the company further; IKEA quickly comes to mind as a store that uses signage to their advantage. IKEA not only uses their product to serve as floor design, but they integrate signage throughout the store in the form of wall graphics describing products and designating themed sections, hanging banners advertising specials, and wayfaring signs. All of IKEA’s signage uses their signature font for branding continuity. Imagine trying to work your way through IKEA the first time without signage to guide you -- you’d be lost in no time!

 

If your Cleveland area business is ready to invest in epic signs, contact us today! Our design team works with you to create designs that work within your budget and communicates what your business is about.

 

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