Did you know that 60% of car owners have a bumper sticker on their car? It makes sense—it’s a great way for people to express themselves, their beliefs and businesses. Sometimes they provide a chuckle to others on the road, or a sense of solidarity when we support the same sports’ team. But in more recent years, people have been turning to car magnets to accomplish the same thing, but without damaging the paint job. Particularly for business marketing—it’s such a simple and inexpensive way to make your business card mobile.

Benefits of Car Magnets

Marketing your business through car magnets is a no-brainer:

• Ease of Use: It is not only easy to attach and detach it from any vehicle, but it’s fast and easy to apply. It also won’t damage the paint job on your car, plus they are UV resistant and durable.
• Increased Brand Awareness: By attaching a magnet to your car promoting your business, you are exposing people to your business in places it wouldn’t normally go DAILY. You’ll get increased brand exposure without breaking your marketing budget.
• Length of Exposure Outweighs the Cost: After purchasing your magnet and applying it to your vehicle, your promotion will be visible for years. A newspaper ad, for example, requires monthly fees to continually run. The average car magnet lasts two years.
• Create a Branded Vehicle: If you're considering wrapping your car, applying a car magnet is a less-expensive way to try this form of advertising. You can easily make any vehicle branded with your business. Plus, it’s perfect for delivery services!
• Customizable: You can choose the size, colors and design. Use it for a special promotion, create a seasonal offer, or just generally promote your business. With them being so easy to install and remove, you can change them out easily, making your promotions truly customizable and a great way to promote different things on different days.

The Recipe for Car Magnet Success

Once you’ve created and applied your car magnet(s) to your vehicle(s), there are a few things we suggest in order to get the most out of your marketing purchase.

1. How you operate your vehicle matters. If you cut people off, tail them on the highway, and generally act obnoxious on the road, that could be bad for business. Other drivers could have a negative reaction to your behavior. So try to be courteous on the road.
2. You’ll want to also take proper care of your magnet. When cleaning your vehicle—either by hand or the car wash—make sure to remove it. This will help extend the life of your magnet, and at that time, clean it by hand to remove any dust and grime.
3. Consider the vehicle you attach the magnet to. It begins by having a clean vehicle, but if your vehicle is rundown or falling apart, it doesn’t exactly promote your business as stable or successful. You’ll also want to consider what other magnets or bumper stickers are on the automobile. Make sure they are for things you’d want your business to be associated with.
4. When your magnet is not in use, make sure to keep it flat and away from sunlight. This will help it last longer.
5. Be thoughtful in your design. We know it’s tempting to want to cram every detail on it, but it can then result in the type being small and hard to read. Focus on the main points.

Car magnet signs are truly a great and inexpensive way to market your business, and we’d be happy to help you with the design that makes the most sense for your goals. Just click below to get a quote and get started!

For Sale signs, windows boarded up, landscape not kept up with… This is a familiar scene across America right now as we continue to face a global pandemic and a major recession. In fact, according to the Washington Post, over 100,000 small businesses have closed since March. With small businesses closing left and right, if your business is still going strong, it’s important to project stability to your customers and prospects. It’s also critical to let people know, “Yes, you are open!” so they don’t pass you by. One way to do this is by having effective business signage.

Here’s the Math: It’s Affordable

Many businesses are being careful with their spending right now. But those businesses that continue to invest in themselves are the ones who will step ahead of their conservative competitors. They are the ones people are seeing and hearing!

Example: Let’s make a conservative estimate that 10,000 vehicles pass your business every day (that’s the average for a moderate to low traffic area). And a newspaper ad in the Plain Dealer has the possibility of reaching 125,000 readers in a day. Divide 125,000 by 10,000, and you will find that the sign reaches the same value as the paper ad within 12.5 days. Signs last much longer than that, of course, so you can expect the cost per impression to be quite low over time. Plus, the business sign does something the ad does not do: It delivers multiple impressions to your potential client base. This helps build your brand recognition.

Good Signs are a Sign of Good Business

So how can you update your exterior marketing without breaking the bank? We have some ideas! Are you more likely to check out a business with outdated or home-printed signs or one with modern graphics clearly more recently applied? Fresh signage builds trust! Here are some low-cost signage updates you can consider:

• Window Signage: By applying full-color perforated window graphics to your store front windows, it not only makes a statement, but it provides additional marketing space and can be see-thru on the inside.

• Yard Signs: Remind passers-by you’re here and in business with simple signs on the street. Use them to highlight features like drive-thru availability.

• Banners: If you’re adding a new service or changing a service in a lasting way, share and promote it with banners in front of your building or on the nearby roadways.

Signs are Simple, Effective & Affordable

We are living in an odd time. There are so many places going out of business, so it’s your duty to make sure your customers and prospects know you’re still there for them. Drive by your business and assess where you can do a better job of showing off your business. Then let us help you figure out the sign that best accomplish your goals.

Around the world, ambulances save hundreds of lives every day by responding to emergency phone calls. It is an important part of any country’s emergency response fleet. So when we were given the opportunity to work with a paramedic program in the Dominican Republic, providing decals and lettering for their ambulance, we were happy to do such worthy work. Here are some images from the job, along with some kind words from the client.

“Thank you for providing an outstanding decal product, and for your quality of service. I am pleased that Epic Signs & Graphics upheld its excellent reputation, and I'm happy to recommend you to my colleagues. The ambulance has been viewed and enjoyed by countless people in Dominican Republic, as it is essentially a rolling advertisement. My humanitarian role, as Director of the Paramedic Education Program, is to ensure that the paramedics inside our ambulance are just as professional and polished as those decals!

On behalf of Solid Rock International and Christian Association for the Promotion of Integrated Health, our partnered non-profit organizations in the United States and Dominican Republic respectively, I would like to give our sincere appreciation to you and your team!” --Michael Trompak, Director, Programma de Educación Paramédico

Epic Signs & Graphics Can Help YOU

We can help you with any of your vehicle graphic needs. Whether it’s decals and lettering for your business’ delivery van, or vehicle wraps for your entire fleet, with our expertise and know-how, we can help your vehicles effectively market your brand and communicate your message. Contact us to get a quote today!

After a few years, vehicles often need a refresh. Sometimes, a business vehicle needs a fresh look to draw in new business. Other times, the paint on a vehicle has started to chip (caused by things like weather, sand, rocks, moisture, even bird droppings). However, a new paint job is not only expensive, but it could damage the resale value and it takes, on average, a week to complete—sometimes up to three depending on the vehicle size. If you’ve been putting off getting that new paintwork, car wraps are a fast, inexpensive solution! Here are the basics you need to know about wrapping your car.

What is Vinyl Wrap?

A vinyl car wrap is a thin, adhesive film that is applied over the paint of your car. But what’s great about this is it’s not just a decal that covers one area—it can literally wrap around your entire vehicle—and it allows you to change the car’s appearance temporarily, keeping the paint underneath protected.

Why Vinyl Vehicle Wraps?

There are many benefits to wrapping your car in vinyl. As stated earlier, it protects the paint underneath. It’s also easily removable, customizable, low cost and quick to apply. Wraps also require little maintenance and are highly durable. And it fits like a glove! When we create the wrap together with you, it is custom made to fit your vehicle, working with the locations of the doors, windows and lights to have maximum impact. 

For business vehicles and fleets, a wrap is a great way to advertise your services 24/7. Think about this:

• Americans drive an average of 29 miles per day. That's a big window of undistracted opportunity to get in front of potential customers.
• Individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions.
• Color improves brand recognition by 80%. A well designed wrap is going to stick in prospects minds. 

What are the Options with Vinyl Wrap?

But the best part about vinyl car wraps are all the options!

• Digital Print: Any kind of graphic design can be wrapped around your vehicle with cutting edge digital printing.
• Matte: Matte is a popular choice, especially in black. Though it is often used for personal vehicles in lieu of a costly paint job, a matte look almost always grabs the attention of onlookers.
• Color Change: Sometimes we just need a color change. By using a vinyl wrap in a solid, new color, you can the change your car’s color at a fraction of the price of a paint job, plus you can remove the vinyl at any time if you want to change the color back.
• Carbon Fiber: Ideal for cars in the motor vehicle industry, a textured vinyl wrap can give your vehicle a luxury, high-end feel. It can be applied to the exterior, or just to the gear shift or dashboard on the interior.
• Fluorescent: Thanks to state-of-the-art design techniques, you can make your ride really stand out, even glow in the dark! It can look great when used for racing (as shown below), for safety purposes or even as just as decal.

Epic Signs & Graphics will work together with you to ensure you are pleased with the end result. Custom vehicle wraps truly are a great way to market your business and/or give your car the facelift it needs at a fraction of the cost and will last for years. Contact Epic Signs & Graphics today for a free estimate!

Whether it’s practicing social distancing, increasing the use of sanitizer wipes, or wearing masks, the importance of safety in a business setting is something we all face on a daily basis these days. It’s important to communicate to anyone entering your place of business the safety requirements and precautions you’re taking during these unprecedented times. Vinyl decals are a great way to provide the signage you need.

The Importance of Clear Signage

It’s important your visuals clearly communicate with your visitors. Sure, anyone can grab a piece of paper and tape it to the window, or slap masking tape on the floor. But it a) won’t look professional, b) won’t represent your brand, and c) can be unclear. Visitors can be confused about where to go or what requirements are involved once they enter your business. By applying window decals and vinyl decals throughout your workplace, you’ll make it clear you’re taking the situation seriously and they can feel safe entering your business.

Vinyl Sign Usage

There are many ways you can use vinyl decals and window vinyl decals to communicate with people who come to your business.

1) Directional Signs

In these COVID times, it’s so important to communicate where people should go. Many businesses are required to have different entrances and exits of their facility. Also, they need to be able direct the flow of traffic in order to minimize contact with others, as well as show where pick-up areas are. Vinyl signage is great for this because it can easily be applied to any window, wall or flooring to make the pathway clear for your visitors.

2) Social Distancing

It’s important to keep your distance while waiting in line, whether it be to check in at the front desk or checkout counter. Having a big duct-tape X on the floor isn’t very appealing. But with vinyl decals, they’ll not only look professional, but won’t peel up like tape will. They stay put!

3) Mask Wearing Requirements

It’s important to remind people to wear their mask before entering a building. By having a vinyl window decal communicating this, you’ll avoid the uncomfortable conversation of having to ask them to leave. They’ll clearly see it’s required before walking in.

4) Enhance Your Barriers

In many restaurants and beauty salons, they now have clear, vinyl barriers put up between patrons. But you can make them more attractive with decorative signage applied to those barriers, or use a frosted decal to provide more privacy between guests.

It's important to visually communicate how safe your business is--and Epic Signs & Graphics can help you. Keeping everyone safe is important to us, too!

Even though COVID-19 continues to wreak havoc across the country, many businesses have—or soon will—reopen their doors, welcoming back staff and customers. With all the hesitancy and concern about one’s safety as we enter any building, what better way to make it a more pleasant, friendly experience for everyone than with a custom wall mural? It will not only give a drab area a face-lift, but they can literally be installed on just about any wall, they’re super low-maintenance, and there are many budget-friendly options for those with limited resources. Here are some ideas worth considering:

Brand Building

In any office, it’s important for the space to convey your brand’s messaging and story effectively. It will communicate a look of success, positivity and unity to your customers as they enter your space, but to your staff as well. You can do that through a wall mural showcasing your company logo and/or slogan. By highlighting your company’s brand, it can help your staff feel a sense of pride and remind them that they’re part of a team.

Motivational

More than ever, having a positive attitude at work is so important in order to help focus and motivate your staff. So whether it’s on a high-traffic hallway or on a common area wall, you can keep the positive vibes flowing by posting a mural that features a favorite motivational quote, team slogan or saying, or words of encouragement. It will bring smiles to your entire team.

Liven Things Up

A wall mural that features artwork or photography can liven up an area, making it more inviting to your staff. It results in lifting the spirits and (hopefully) increasing productivity. Consider thought-provoking abstract artwork to promote creativity, a beautiful, relaxing scenic photograph to encourage relaxation, or even a collage of a city view incorporated with your company logo to remind your employees of their hometown roots.

Epic Signs & Graphics Can Help

Creating a custom vinyl wall mural doesn’t have to be stressful. The experts at Epic Signs & Graphics are happy to help with planning, design and imagery to help your space be as welcoming as possible. We can work with your budget, your vision and your space. Click below to get started welcoming your team back to work.

Though the stay-at-home orders have lifted in most of the country, many people are still choosing to work, and primarily stay, at home in order to keep some distance between themselves and others. They are also continuing to skip the in-store experience when possible. For many businesses, this has resulted in a huge rise in home deliveries and services. Whether it be groceries, health care, office supplies or dinner, the delivery industry is booming and what better way to highlight your business’ delivery options than with custom wraps for your fleet.

The Marketing Benefits of Fleet Wraps

An essential part of any business is your company’s branding and marketing, and if your team is out driving around, it’s worth exploring custom wraps for your fleet. It’s a great way to get your brand seen due to its high mobility, resulting in thousands of impressions--on average, 70,000 in one day! In fact, Nielsen reported that 46% of people who view fleet wraps then jump online to learn more.

If designed right, they can make your vehicles stand out in a crowd. Seeing your wraps will remind fellow drivers they need your services and call! It’s also flexible (can work on any vehicle), adjustable (can be designed to make a variety of types of vehicles match), budget friendly and easily removable if your messaging changes. It’s the best marketing bang for your buck!

Ways to Get Noticed

So how do you create a wrap that will get your brand noticed? Putting your logo and contact information on your fleet is the critical starting point, but there’s so much more you can do beyond that:

• Adding a variety of bright colors to your fleet will make people stop and look
• Eye-catching artwork and logo treatments can help people unfamiliar with your business take notice
• Thought provoking or funny sayings can brighten the day of people around you (though you want to keep it brief to ensure readability)

Epic Signs & Graphics Has Got You Covered

We are experts at designing and producing custom commercial wraps for delivery fleets. Whether it’s a full car wrap or a partial, we have multiple options to make it an affordable marketing option for your company. We can help you from design concepts through to completion, all the while protecting your vehicles by using premium film and laminates. Give us a call to talk it through (the initial consultation is free!).

Because we've never experienced something like COVID-19, there is no instruction manual for us to refer to for how to operate our businesses right now. Mask suggestions turn to mandates and back again, operating hours may be different, store capacity is limited to this or that, aisles might be one-way or both ways... it's all very confusing for customers, especially when it's written on a single sheet of paper taped to a window. To ensure your customers feel comfortable and protected, use smart signage outside and inside your place of business. Here are a few examples. 

Outdoor Business Signs

Without regular foot traffic, businesses that are a little off the beaten path may take a hit. Putting a few yard signs along the nearest road or around the edge of the parking lot is a great way to remind folks driving by that you are there and open!

Vinyl Graphic Entryway Signage

I've seen plenty of signs that are hand written or typed but in a 12 point font. Customers are going to breeze right by those, meaning they won't be following your rules. Make it clear what a customer can expect using vinyl window graphics on your storefront. A mask policy, capacity limit, directional instructions, and anything else they may need to know before entering should be displayed clearly and legibly.

Directional Signage 

Once they're inside, directional signs can be useful to help them find what they need quickly.

If you have aisles and you'd prefer traffic to go one way to keep things flowing, and limit congestion, consider vinyl graphics on the floor. There are lots of great ways to execute this, from the simple arrows, to something a little more fun. Check out the installation we tested at our own office below.

Also consider simple reminders to stay six feet apart.

Keep Customers Informed with COVID Signage

It's possible that we may be adjusting the way we do business for awhile. Take the time to ensure your customers are informed while also staying on brand with custom signage throughout your business. Not sure where to start?

If vehicle wraps are not in the budget for you, consider vehicle decals and lettering. The often overlooked solution is a very effective way to get your logo noticed traveling around town. Below are 4 easy steps.

Contact Epic Signs & Graphics!

An easy way to get fantastic service, a graphic project that will get you noticed, and the best equipment in town is to call us or use the contact link to send us a note if you are on the go and want to talk later. We will reach out to you.

Stop by and see us!

Feel free to stop by Monday thru Friday let us take a look at your vehicle. We prefer to see what's involved directly and listen to you about the vision of your business, what you want the world to know about your business and how it should be placed. We will explain the pros and cans of various options. Once we have that information, your logo and desired content, pictures and measurement, we know exactly how to quote your project, including evaluation of your logo file.

Design Time!

Upon receipt of deposit and acceptance Epic Signs will do the design, we will provide a design on the template and or pictures captured of the vehicle. Usually there are adjustments required and then approval. Once we have that confirmed your project is scheduled for print and installation.

Install Day!

Your vehicle will arrive clean....please wash before arriving! The graphics will be ready for installation and once the vehicle is further detail cleaned, the vinyl graphics are applied by a trained team. When complete we give you a call for pick up and your graphics will now be seen by the community!

If you are planning on new exterior building signs, there is a process to work through to determine your budget and scope for completing a successful project. You can't cut corners on this as you need to be seen, at the same time, it has to look good. That comes through when the right sign company is helping you. Below are some of the issues to consider. 

Where does the sign need to go on the building or property?

In many cases it is obvious, if your opening a new store front, it simply goes on the front to identify your location. In other cases, there could opportunities to place 2 signs for visibility from 2 different views, say one on each side of the corner. Or maybe one on the front and the other on the back of the building. It can be smaller but it can be effective.

Style?

In many situations, clients know what they want, but if we are helping guide a decision, we would consider the logo, the culture of the business, landlord rules, and the city parameters, and structure will many times determine the direction.

Size?

This factor is determined mostly by city ordinance, location on the building or ground, distance from the average user to see it and the budget. It is also dependent on how bug the owner wants it!

Lights or No lights?

For most restaurants or retail establishment signs, this is an automatic yes. Most of the time there is already power located at the sign spot so there's not a big expense to run wiring.

As you can see, the situation needs to be evaluated from various angles in order to get the right sign for your business so it supports the big picture business strategy. Contact Epic Signs & Graphics today for a consultation, we'll get you pointed in the right direction.