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Epic Signs & Graphics Blog

Motivate Employees With Custom Office Signs

Posted by John Grigoli

Nov 29, 2017 8:30:00 AM

You spend more than $4,000 each time you hire a new employee and it takes on average 42 days to fill a position, according to the Society of Human Resources Managers (SHRM).

And that’s just the start. If an employee at your Cleveland-area office earning $40,000 each year leaves, you can expect to pay $20,000-$30,000 in recruitment and training costs.

Cleveland Custom Office Signs

Clearly it’s in your best interest to keep productive employees happy.

Recruiters will tell you small celebrations – such as taking a photo of the employee on the first day – is one way to motivate employees to stay. Want to know another to way to provide a boost? Individual office signs – the ones that tell those that visit a certain office the name of the occupant – may be one of the best motivators you can offer.

The signs are budget friendly and add an extra bit of style to your office. And you can even add a bit of whimsy – engravings, a specific font or color – to each.

Edge Lit Office Sign

Want to show your commitment to the community, an important motivator for millennials? Think about adding Braille signs or letters.

We’d love to talk to you about how signs identifying your employees can boost your employees’ morale, your company profile and more.

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Topics: Custom Office Signs

Interior wall signs put your company philosophy into words

Posted by John Grigoli

Nov 14, 2017 8:45:00 AM

Want an artful way to tell your clients, customers and general public about the philosophy of your Cleveland business?

Consider the interior signage at your business.

3D Wall Letters Independence, Oh 

It’s a grievous mistake to not regularly review your lobby and office signs. Sure, you thought it was great when you placed it, but you likely don’t even notice it now. Your clients, customers and even the general public likely do, though. And they judge your business by what they see.

The old style lettering that looked elegant in the 1980s gives your business a dated look and feel. Customers may assume the difficult-to-follow office and directional signs around your company signal that you don’t pay attention to details or just don’t put a lot of thought into helping your customers save time and avoid frustration.

Wall Lettering Highland Hts, Oh.jpg

Add your customers’ reliance on electronic devices and you understand why office signs are worth your time and investment.

What many people don’t know is that fonts, materials and colors can clearly relay your company’s philosophy and commitment to customers – or give people a poor first impression of your business, even before they meet you or your colleagues.

Now the good news – it’s easy to develop signage that works just as hard as you do, if you know where to look.

We are design specialists. We are ready to discuss your business, philosophy and needs to ensure your signs work for you and your clients.

Call us now. We’ll offer you our best advice, free of charge, and show you how excellent signage within your budget will pay for itself time and time again.

 

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Imagine what a mural can do in your workplace

Posted by John Grigoli

Oct 27, 2017 12:41:46 PM

One of the easiest ways to boost productivity in your Cleveland-area business is to add artwork to your environment.

Wall Mural Brooklyn, Oh 

But no, hanging mass-produced paintings or motivational posters won’t cut it. Think back to your own experience with such images. We bet they didn’t do anything for your mood or company loyalty. Why would you colleagues have a different reaction?

The good news is that wall murals, vinyl, 3-D or other stylish lettering are more cost- effective than you realize. And unlike those posters and paintings you see in stores, murals, lettering and other wall or window graphics can be customized while staying within your budget.

Wall Graphics Cleveland, Oh

Why go to the trouble? Consider that more than 82 percent of full-time employees surveyed for Capital One stated company leaders can’t encourage innovation unless the workplace design and environment is innovative, reported Contract Furnishings News (CNF). How to show innovation? Artwork and creative imagery was cited as vital by 44 percent and bold colors were sited by 26 percent of those surveyed, according to CNF. And 69 percent of those surveyed reported local culture was not reflected in their workplaces.

3D Letters Cleveland, Oh

You’re in luck. As you know, there is an abundance of local culture in Cleveland – from University Circle to the Cleveland Museum of Art and the Rock and Roll Hall of Fame – from which to pull. And our artists can create murals, 3D letters, and an array of signage – inside and outside your business -- that swirl local character with elements of your business personality.

The shame is that many East Ohio employers are afraid to even dream about murals on conference room walls, reception areas or other highly visible locales. Not only are they missing out on adding beauty to the workplace but ramping up stability and loyalty among employees – at a fraction of the cost of lost revenue and employee turnover.

You may recall our earlier example that the cost of turnover is six to nine months of the employee’s annual salary, reported ZaneBenefits. That means it costs at least $20,000 to recruit and train an employee whose salary is $40,000 annually.

Don’t worry about budgets now. Or even fine-tuned messages. Call us and we’ll help. That’s why we’re here.

Request a Free Consultation!

 

 

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Shine A Lighted Sign On Your Business!

Posted by John Grigoli

Oct 20, 2017 9:42:16 AM

 

You can’t promote your business 24 hours a day – but your sign can.

 Lighted Building Sign Independence, Oh

Studies have found that more than 80 percent of potential customers pass your business at least once a month. And that often means in the evening, when they are driving home from work, taking the kids to football games, or going out with friends.

A clear, well-positioned outdoor sign that’s designed with the proper colors, materials, lettering, and a logo is always there to tell potential customers about your business. Such a building sign is one of the best investments you can make to effectively market your company.

Come to us and we’ll help you choose the size and placement that will best suit your business. Then you can choose what materials have the greatest appeal for you and your clients. Do you want a traditional sign built from HDU, metal, aluminum or another material? Perhaps a routed sign or even a rock sign – such as those built into rocks at the entryway to your business -- would better suit your style. What about a custom sign mounted out front by the street for maximum exposure?

Lighted Letter Signs Cleveland, Oh

Whatever you choose we have the expertise that turns your ideas into reality that will last for years to come.

Here in the Cleveland, signs endure a variety of weather conditions – from the heat and humidity of summer to the icy cold of winter. Our customers partner with us to design and create signs because they know we guide them toward the material, lettering and designs that will work best for their specific needs and with the zoning restrictions they face.

Don’t put off your exterior business sign any longer. Call or email us today to learn about options and decide what is right for you.

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Light Up Your Message For Pennies a Day With a  LED Reader Sign

Posted by John Grigoli

Sep 19, 2017 9:00:00 AM

It’s difficult to believe fall is here and the holidays are around the corner.

This is a great time for your business, community organization or non-profit to bond with the Cleveland community whether it’s about public programs or your business’ offerings. The great news is it doesn’t take a huge outlay of cash or time to make a positive impact.

All you need is an exterior digital sign.

Message Sign Cleveland, Oh

A few years ago, digital signs were strictly for large businesses but that’s all changed. Now smart organizations in Cleveland, Parma, Brooklyn, Rocky River and throughout the area are making the move to digital signage. And as the exterior signs and building signs have grown in popularity, their costs have decreased dramatically.

Liken digital signs to cell phones. Once they were strictly for the well moneyed. Today almost anyone who wants a cell phone can afford a great looking, sophisticated phone.

Digital signage is used in a host of environments including what RavePubs calls “gamificaiton,” such as in-store leader boards or even interactive games and the large display marketing signs you see in New York and other major cities.

But just because major players such as Apple and Ford Motor Co., use such signs doesn’t mean there aren’t ones that will work for your Cleveland-area business. Think of some of the digital signs you’ve seen at banks, churches and even community centers. The simple “Happy Holidays” greeting, simple notification of an event or shout outs to various members of the community are easy and well-received ways to show the public there are caring people inside your organization.

Parma Message Board Signs

Sure you can use more rudimentary tools ranging from poster boards to vinyl signs but consider how difficult it is to read those as you drive through town. And now that the world has seemingly gone digital it only makes sense your signage should too. Otherwise you run the risk of conveying your business is dated or behind the times.

Whether you want to wish people Happy Holidays, alert them to sales or other events or highlight a community event, you’ll find a digital sign conveys the message in a modern, cost-effective way that doesn’t eat up staff time.

Call us today to discover how to put digital signs to work for you.

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Your Building Signs – The Face Of Your Company

Posted by John Grigoli

Sep 13, 2017 8:30:00 AM

Signage tells your customers more than the words it spells out.

You’ve likely seen plenty around Cleveland that work very well – and some that don’t work at all.

Solon Club Business Sign

The difference likely hinges on time, not cost. When business owners take the time to partner with professional designers and weigh options, the reward is signage that works.

Why is that important?

Think of Apple’s signage or its soon-to-be-laptop styled building and signage in Chicago. It tells everyone the company is modern, whimsical, cutting edge.

Or what about the signage for Whole Foods? The new digital signage they’ve adopted shows that they are not just concerned with informing their customers but extremely tech friendly – a very important element for millennial customers.

There’s no doubt that one of the most important decisions you can make for your North East, Ohio company is what signage will best represent it.

Monument Sign Independence, Oh

And that takes collaboration between you and the designer who will craft the signs for you. Signage looks simple, but savvy business people know that it’s artwork, the face of your company.

And there are plenty of options from which to choose that can best convey your written and visual message. But there are some stumbling blocks, especially with exterior signs.

Those often come in the form of local zoning. Your Cleveland, Ohio area community has laws that govern height, width, materials, lighting and even typeface of exterior signs. Some municipalities also restrict certain messages or words.

Work with a savvy sign designer and you’ll avoid the costly and time-consuming problems that arise when you inadvertently run afoul of zoning law.

Once you know what you’re allowed to have, the fun begins. That’s when our designer will introduce you to the array of options available. Color. Font. Spacing. Logos. Materials. Lighting. Do you want vinyl, dimensional or 3D lettering? Or something else?

Business Sign Westlake, Oh

What about placement? Have you decided where the sign will live?

There’s a world of signage that you look at every day as you drive around the Cleveland area, but it takes a professional to help you decide what will best market your company.

Sure, you can order ready-made, do-it-yourself signs. Every kid’s car wash has one. And of course yours would be better than that.

But don’t you deserve a building sign that really showcases your business? An excellent sign can answer dozens of questions for customers that they didn't know they had before they saw it. Again, think of Apple. Or Whole Foods. Or any of the businesses you frequent in the Cleveland area. Some signs work. Others don’t.

It's not difficult to choose and design a budget friendly effective signage, but it’s not a quick process. Consider that most people spend weeks mulling wedding invitations before they commit to a style, typeface and wordings. Your business deserves at least that much, if not more, consideration.

Now’s the time to think about the impression you want your company to make in the New Year. Set up an appointment now so we can partner with you to produce building signs you deserve.

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Simple Ways to Make Your Workplace Homey

Posted by John Grigoli

Aug 29, 2017 8:00:00 AM

The Milennials on your Cleveland area staff are among the employees that want to feel their workplace is home, reported Fast Company. Industry analysts say satisfying that desire by adding color, nature and other elements to your business signs and office walls, warehouses or other work spaces will make staff happier and aid in retention.

Clearly a stable workforce is vital for your North East, Ohio, business for many reasons including the cost of turnover, which the Society of HR Managers estimates is six to nine months of the employee’s annual salary, reported ZaneBenefits. That means it costs at least $20,000 to recruit and train an employee whose salary is $40,000 annually.

Wall Graphics Mayfield Hts, Oh

One of the easiest ways to do just that is to incorporate murals, 3D letters, and wall signs into your workplace. Employee lounges with murals of waterways, a mural on a conference room wall showing smiling people and even the company name and philosophy spelled out in vinyl, dimensional and 3D lettering are some of the options that can give your employees a feeling of home.

City Scape Highland Hts, Oh

And don’t relegate artwork to employee-only areas. Murals in the lobby or entranceway to your business are a great way to tell visitors about your company whether with a modern font that echoes your style or words that reflect your company’s philosophy. 3D letters, lighted letters, dimensional letters and more spelling out words you choose such as “Honest,” “Responsive,” “Innovative” and “Fair” can’t help but have an impact on anyone who enters your workplace.

Wall Letters Independence, Oh 

Now you’re likely wondering how to get started. At this stage, don’t worry about cost or installation time. Instead daydream a bit.

Take photos, print out web pages and otherwise capture the types of murals, letters and signs you find attractive and functional for your workplace.

Then talk to us. We will work with you to determine position, size, color and more. We’ll also discuss budget and installation timeframe to make sure it suits you.

Murals and lettering not only boost the visual appeal of your workplace, they save you expensive and time-consuming employee turnover – and make everyone who sees them calmer and more efficient.

And isn’t that what you really want?

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Creating A Building Sign Takes Planning

Posted by John Grigoli

Jun 9, 2017 9:00:00 AM

We often get this question and it surprises people to hear that often times we need time for planning, permitting, fabrication and installation of building signs. We have found through experience, that a well executed sign installation is best done when we have been able to establish plans that all stakeholders will understand as we go through the proper detailed journey.

Letter Sign Cleveland, Oh

 

I admit, at times I get caught up trying to help potential clients when they are desperately trying to get a sign installed on a building within 3 weeks. I would love to help, but the reality is, exterior signs are usually large, heavy objects that require planning and informing the municipality. It simply does not happen quickly, I like to say it's usually a journey.

Planning

Planning is a combination of vision, budget, building style and city ordinance. We conduct surveys to come out and listen to your vision, measure the sign space, take photos, determine how the sign will mount to the building or ground, look up ordinance for size requirements and then we can provide a realistic quote.

Design

Here we provide a look into how the sign will look in position, size, and colors. The rendering may not be exact, but it does give a pretty good indication how it will look. We cannot generate a proof using the exact materials, but there are instances it can be done. We generally have materials on hand to show how signs are constructed and the color pallets and the materials. This is the stage we provide a detailed quote of the project.

Building Sign Cleveland

Detailed Sign Plan

If the client likes what they see and are willing to move ahead with our work, we then add more detail to the plan, prepare city permit paper work, have an engineer develop stamped plans if required, and have the property owner and the client sign the plan.

Permitting

At this stage we head off to the city. Each municipality has their very own set of rules, procedures and forms. For a fee, we provide the forms, plans and attend meetings in order to secure the permit. There are cities around Cleveland that take 2 to 4 months and there are cities that take 3 days. The fastest we have ever secures a permit was 2 days.

Sign Fabrication

Depending on the product produces, this can take from 2 weeks up to 12 weeks. If thee project is complex, we may need to consult the client or an expert for help. This is rare, but the possibility exists. Weather could be an issue for delivery November through April.

LED Letter Signs Cleveland, Oh

Sign Installation

Finally we head out to the location with sign in hand! (or in the truck) This can easily be affected by weather but I am always impressed by the staff who head out in all kinds of inclement weather at high elevations to get the job done. This is also a point where we can find challenges do to unforeseen circumstances. Poorly constructed walls or poorly labeled wiring, etc..

Hopefully in can see that exterior building sign fabrication is a journey and we help through the entire process. At Epic Signs & Graphics, we provide knowledge and expertise to guide you to a successful installation. Call today for a free consultation!

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Consistent Business Truck Wraps Provide A Long Remembered Look

Posted by John Grigoli

Apr 25, 2017 8:30:00 AM

Some business owners seem to have a knack for running their business efficiently and have the ability, it appears, to be able to weather tough economic down turns better than others. How do they do that? I'll bet they have many processes running in harmony with each other to generate sales, win leads and output superior services day-in and day-out.

Truck Wrap Ohio 

There is a small business I know of that I have admired and one of the components of their successful business is their consistently branded vehicles. The designs are consistent looking on each and every truck in their fleet. They use the same color lettering and same color back ground and they do not junk up the look with too many images. They use the same truck wraps on all their vehicles for a consistent look and they do not waiver.

 It always surprises me when we have a client call us and they want to change up the look. Why? What data do you have that suggests your business is lagging sales because the design on the vehicle is not catching potential customers attention? If you find the message of the design does not support your target audience and it's quantifiable, great make changes. If not, think about some subtle changes and then stay consistent. 
Bus Wrap Cleveland, Oh

If you suspect you may need changes, spend some money up front and  get professional marketing help so that your logo and slogan support your business no matter where it used. It should look the same on the vehicle, the building, in customer presentations and on interior signs such as wall murals or lobby signs.

 SUV Wrap Parma, Oh

After a while, customers will know who you are, what you do and will more likely remember to call you for a quote when the time is right since they will remember your services from that well designed wrap. To be memorable, it takes the consistent drum beat of the same look and message over and over and over. Did you ever notice how long you have been seeing the same Geico messages? They have got to be going on a few decades, I don't know for sure since I have not looked it up, but I'm willing to guess we're talking many years they have used that same gecko idea. No  one can forget it.

So why not use the same principle on your vehicles when spending a good chunk of money on a wrap. Give us a call for ideas and a free quote and we would be happy to use the same themes you have through out your business and apply it to your truck wraps. Call today or use the link below!

 This Way For Help!

 

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Don't Forget To Consider Window Lettering and Decals This Summer!

Posted by John Grigoli

Apr 19, 2017 8:30:00 AM

Kinda' sneaks up on ya....doesn't it? It's cold outside for so long you get locked into indoor activities and before you know it, the birds are already singin', the daffodils are bloomin' and trees are starting to bud. Now is the time to consider having your business windows updated with new vinyl window letters and or decals for all summer sign communications to your customers!

Window Decal Cleveland, Oh

 Why pass up the opportunity to use the available space on the windows that get passed by customers every day? If your business has a nice view from the street while cars are stopped at red lights, have a direct message about specials or seasonal items ready for display. A perfect way for garden stores, lawn care companies, auto shops, or oil change outfits to announce special pricing and services.

Vibrant Full Gamut Of Colors

Why not employ our state of the art printer for full color vibrant graphics to get you noticed? We use safe latex inks that are ready to use as it rolls off the printer. Apply a laminate and WHAMO, your in business!

Window Posters Parma, OhCustom Letters and Fonts

There are so many options available to use, just let us know the type of style you like, or we'll check your branding style on your web site for ideas and put together a design listing your services or specials across all the windows. Put us to work!

Logos of Many Shapes and Sizes

Send us a digital file through our web portal and we'll determine the best size and use of your logo to get your window branding done that ties in with the rest of your ad campaigns. No fuss, no muss.

Glass Decals Cleveland, Oh

Inside or Out?

Take a look at your windows and let us know if they are tinted. If so, it may be best to place the graphics outside. If there are annoying people around with no respect for good taste that may pull down your graphics and you do not have tinted windows, than it is best to have them placed inside. We can reverse cut vinyl lettering or vinyl logos so they still  apply to the windows inside or out.

Cling - On's!

Window clings are a nice way to go if you would like something you can move or remove a few times around the windows over the summer. They can be done on clear or white in full color printing.

Just The Facts Ma'am!

While letting us know you are interested in window lettering and or logo's tell us a few things about your project dream. Send us a hi-resolution digital file of your art work such as logo's and slogans. Please avoid the website png files, they tend to be too small. We would like a jpeg or pdf at large sizes preferably if available. Let us know the window sizes. Tell us if you want the graphics inside or outside and finally, if you have an idea of how you want the graphics arranged and the content you would like, by all means...please tell us what you would like. Sketch it out on a napkin and take a pic to upload. Have a little fun!

Upload through our site below or send us a note that you need help and we would be glad to provide guidance!

 Get Help With Window Lettering and Logos!

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We provide your organization solutions for a memorable impression whether it is an event, trade show, vehicle graphic, lobby sign and more.

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