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Epic Signs & Graphics Blog

True ‘Inside’ Marketing For Your Business With Office Signs

Posted by John Grigoli

Feb 22, 2018 9:00:00 AM

It’s always interesting to see how much time, effort and creativity my customers put into marketing their businesses. All business owners know that marketing is the lifeblood of their companies whether they own or manage auto dealerships, property management firms, health care offices, barber shops, boutiques or completely different Cleveland-area businesses.

The problem – even the savviest Cleveland business owners often miss one of the most obvious marketing opportunities available. Indoor signage.

Wall Mural Vally View, Oh

It’s easy to forget that your office signs reinforces all of the marketing and branding you spend many hours and dollars to develop.

As a business owner myself I understand how vital it is to analyze your marketing. Your investment in top-flight advertisements, promotions and branding are wasted if your business doesn’t live up to the initial promises.

That’s why we spend the time talking to our customers, sketching out ideas and ensuring that office signs we design and fabricate for them not only matches their marketing and branding but also enhances their image.

Think of the different businesses you frequent.

When you enter a doctor’s office you don’t expect – and probably don’t want – to see signs with neon, bold colors or unusual fonts. You want to see sophisticate, classic lettering and logos behind the reception desk and throughout the offices. You may see 3d lettering perhaps done in a brush satin aluminum finish.

You probably also want to see other interior enhancements – perhaps such as frosted windows – that ensure privacy.

Vinyl Etched Windows Cleveland

But if you saw classic, understated or old pictures at a hot new boutique, you’d be disappointed. That’s where you want to see trendy new wall signs. It indicates that the boutique and hair designer understands and embraces the latest trends. We can design custom signs made with various metals and acrylics.

3d wall lettering

My best advice to customers is to pursue your marketing and branding as if it’s the lifeblood of your company. It is. And that’s why you owe it to yourself to make sure your interior signage continues and builds upon your marketing and branding foundation.

That’s where we come in. We consult with our clients about their businesses, their philosophies, and the images they want to convey. Then we partner with our clients to develop the most appropriate, effective signage available that suits their budgets.

You spend a lot of time developing your marketing and branding. Complete the message with interior signage that work for you.

Free Consultation For Office Signs

 

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Topics: Wall and Window Graphics Cleveland, Wall Murals Cleveland, wall signs, wall letters, Custom Office Signs

Business Vehicle Wrap Can Boost Your Business!

Posted by John Grigoli

Feb 19, 2018 9:10:00 AM

Aren’t the advertisements on cars clever? You’ve likely seen Merry Maids, U-Haul and any number of realtors zooming around Cleveland with “wraps” – basically signage --printed vinyl wrapped on their cars.

Vehicle Wrap Cleveland

What you might not know is that those cars not only look fabulous but they draw in customers too. Now if you’re like many business people, you think that vehicle wraps are only for those that have national businesses or run fleets of business. Not true.

Todd Stuart, president of Sign Zoo, was quoted in Medium as saying that car wraps enhance small and large businesses because they reach more than 95 percent of Americans.

Business Car Wrap

Now that clearly doesn’t mean those that see your business car wrap will become your customers today or tomorrow. But there is a good chance they may at some point or refer someone else. Vehicle wraps put your name in front of all those potential customers. When they think of a specialist in your line of work -- realtor, plumber, hair stylist or other professional -- your vehicle wrap will stand out in their minds.

Although you often see truck wraps, they can fit any size car. And professionally installed wraps aren’t that expensive – they range from just over $2,000 (partial wrap) to about $3,500, depending what's involved and of course the size of vehicle.

Car Wrap Parma, Oh

Stuart told Medium that he hears stories from business owners reporting leads’ shooting up $42,000 to $219,000 less than a year after a vehicle wrap is installed.

“Some tell us they gained new customers before they even got home with their newly wrapped car, while others literally took an order as soon as they left our offices", he said.

Ready to let your vehicles do some of your marketing for you? Call us today and let’s talk. As always, consultations are free.

 Get a Free Quote on Business Car Wraps!

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Topics: Car Wrapping Cleveland OH,, Custom vehicle wraps Cleveland

Partner With A Real Sign Company!

Posted by John Grigoli

Feb 5, 2018 5:43:52 PM

It’s funny when you look at businesses today and how changes in one industry mirror those in others.

 Cleveland Business Wrap

Take news. The Plain Dealer is still out there but now you have so many other print and online choices. There’s, of course The Akron Beacon, The Cincinnati Enquirer, The Blade and many other well respected dailies in this state. Then you have weekly, monthly, online and alternative papers. They all fit a niche – but do they all offer the same level of professionalism, accuracy and trustworthiness?

Of course not.

Signage companies are the same way. You have many options from the do-it-yourself print at home versions to the mass-produced and beyond. And there are corporate sites that often rely on coupons and other promotions to entice customers. Sure, some of those companies are great. They have terrific staff that take their time, listen to your need and give you options.

But, as you know, many are not as responsive to their clients. And some don’t have staff on duty that can accurately answer your questions and list your options.

That’s why so many businesses choose to work with Epic Signs. Signs – inside, outside, lighted, 3D, murals, and other types – are all we do. We don’t have staff helping make copies, print wedding invitations or ship packages.

Think of us like the Plain Dealer of sign companies. Dedicated, reliable and trustworthy professionals that are in this business because it’s our profession – not just a paycheck.

You know what’s sad? So many people are intimidated when they think of working with a company like ours. That’s a shame because we can offer you the most options, reasonable cost, and reasonable start time. We are sign professionals by choice not default.

Call us today for a free consultation and let us show you how we can partner to give your business the signage it deserves.

Business Signs

 

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Think BIG When Considering A Business Sign!

Posted by John Grigoli

Jan 24, 2018 9:00:00 AM

 

You’ve heard that it’s vital to make a good first impression. Fail and you’ll spend weeks, months or even years trying to overcome it usually futilely.

 That’s as true for your business signage as it is for your personal presentation. Think about it – do you feel good about a company that has a sign so small that you have trouble locating it? How do you feel when you see 1960s font on a sign for a contemporary business?

Lighted Letters Cleveland, Oh

You may assume you don’t give it much thought. But we bet you do.

Consider the findings of a FedEx survey that found:

  • Signage led 76 percent of customers into a store they had never previously visited;

  • The majority of survey respondents (68 percent) believed signage reflected the quality of the business;

  • About 60 percent of businesses reported changing signs boosted sales, transactions and profits;

  • And half of those surveyed said that poor signage prevents them from patronizing the business.

Now if you’re like many Cleveland-area business owners, you likely think these survey results are important – but not vital to your business. Your customers know where you are, they like you, and they can tell others about your business. You think… 

But even if you’re right, what if you could boost your customer base, sales or profits 10 percent with new signage? What about 20% Or 30%? Isn’t it worth finding out if a simple change that requires no work on your part – new outdoor signage – can boost your business profile, customer base and sales/profits?

Ground Sign Parma, Oh

You know the best thing about researching new or revamped outdoor signage? It won’t cost you a dime. We are ready to talk with you about your current signage, your business goals and suggest options that will work for you.

The New Year is here and there are a lot of changes afoot in Cleveland and throughout the United States. Let us help you what outdoor signage changes will boost your business this year and beyond.

 

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Inspire employees with 3d letters and wall murals!

Posted by John Grigoli

Jan 16, 2018 2:53:00 PM

Remember the NBC TV show The Office (which may soon get a reboot! Stay tuned.). Bare walls were one of the main visual clues the show’s creators used to portray the gloominess of the workplace.

 3d Letters and Mural Cleveland, Oh

Obviously you don't have walls that have that have a downer vibe. But so often interior artwork is an afterthought in offices. That’s a shame.

One of the easiest, most cost-effective ways to convince your Cleveland-area clients and your own employees that your company is committed to creativity is to incorporate artwork into your interior workspace. And to mix it up as often as feasible.

We’ve all visited or worked at companies that have artwork that never changes. It may have seemed dynamic at one time but as it hangs year after year it just blends into the scenery. People don’t even notice it anymore. Or start to feel annoyed by it.

Why should you care? Consider studies outlined in Forbes that underscored artwork have an impact on employees’ working days. In fact, a study by Exeter University’s School of Psychology found that when you freshen art – or allow employees to freshen art in their own workspaces – the impact is powerful. The productivity rose 17 percent compared to those in “lean” workspaces, reported Forbes.

Of course not everyone wants to let employees go wild with artwork in their cubicles and other personal spaces, for many solid reasons. But that doesn’t prevent you from talking to employees, gathering their input and reviewing possible artwork that would fit in your business. There are plentiful options from murals to 3D wall signs, raised lettering and beyond.

 Cleveland Wall Mural

Yes, you have to pay for new artwork. But consider the payoff as evidenced by a report in Work Design Magazine that detailed the results of a survey in collaboration with the Business Committee for the Arts and the International Association for Professional Art Advisors.

Workers at such employers as food distributors to law firms found that 94 percent of respondents agreed that art enhanced the work environment, 78 percent reported it reduced stress, 64 percent said it boosted creativity, and 67 percent said it enhanced morale.

When you think of all the money you invest in employee retreats, happy hours, bonuses and off-site training in the hopes of leading employees to enhanced creativity and productivity it’s clear that interior artwork is a smart investment.

So why don’t more employers invest in murals, 3D wall signs, wall graphics and more? The choices seem overwhelming.

That’s where we come in. Talk to us about your company’s vision, your philosophy and your style. We will guide you through the visual options that will boost creativity, good humor and relaxation among your staff.

And remember, we’re business people too. We understand budgets. We will work within yours. The key to boosting visual benefits is as close as your phone. Call us for a free consultation.

 

 This Way For Help!

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Soothe your frazzled clients with directional interior signs

Posted by John Grigoli

Jan 3, 2018 10:31:24 AM

Those of a certain age remember the years when hospital visitors would follow different colored tapes on the floors to find their way to departments. Written instructions might read like this: “Follow the red line from the waiting area until you see a blue line. Turn left at the blue line and follow that until you see a window marked ‘X-Ray.’”

Office signs Cleveland, Oh

It was a simple system that was often credited with stress reduction for both visitors – who were anxious to find their destinations – and staff who often had to stop work to offer directions.

Why not offer visitors to your Cleveland-area business the same easy-to-follow, stress reducing directional sign system?

Clearly, you won’t mimic the past signage of Cleveland hospitals of yesteryear and place tape on the floor. Today floor tape is generally only used in factories, garages, storage areas and other industrial settings, often to alert occupants to hazardous areas.

The good news is there are a host of contemporary options for professional interior office signs – colored and clear – for stores, offices, medical settings, car dealerships and other businesses. And whether you have an office building in Euclid, a car dealership in Parma, or a store in Fairview, there are interior business signs to suit your needs.

The best thing about modern color-coded directional signage is that it can be custom crafted for your business. Many style offer you the option of selecting corners, fonts, wording and additional information such as logos can create the easy-to-follow, professional signage map you want to offer while subtly highlighting your brand and mission.

And the array of available business signs allows you to choose what works best in various parts of your company. Corridor signs might be preferable to guide visitors to elevators or stairs but curved directional signs with arrows are an efficient way to point visitors toward various clinics, offices, or other areas with your company.

 Inside Business Sign Cleveland, Oh

And many of these signs grow with your company. The clear-lensed windows on some directory signs allow you to change the names of staff, departments and other variables as your company and staff grows and changes.

It’s no secret that life moves a lot faster today than it did even a few decades ago. Allow custom signs to show your clients, customers and staff you are there to make their lives easier.

Let us show you how cost-effective such signage can be.

Have Questions About 2018 Interior  Signs? Ask Us!

 

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Motivate Employees With Custom Office Signs

Posted by John Grigoli

Nov 29, 2017 8:30:00 AM

You spend more than $4,000 each time you hire a new employee and it takes on average 42 days to fill a position, according to the Society of Human Resources Managers (SHRM).

And that’s just the start. If an employee at your Cleveland-area office earning $40,000 each year leaves, you can expect to pay $20,000-$30,000 in recruitment and training costs.

Cleveland Custom Office Signs

Clearly it’s in your best interest to keep productive employees happy.

Recruiters will tell you small celebrations – such as taking a photo of the employee on the first day – is one way to motivate employees to stay. Want to know another to way to provide a boost? Individual office signs – the ones that tell those that visit a certain office the name of the occupant – may be one of the best motivators you can offer.

The signs are budget friendly and add an extra bit of style to your office. And you can even add a bit of whimsy – engravings, a specific font or color – to each.

Edge Lit Office Sign

Want to show your commitment to the community, an important motivator for millennials? Think about adding Braille signs or letters.

We’d love to talk to you about how signs identifying your employees can boost your employees’ morale, your company profile and more.

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Topics: Custom Office Signs

Interior wall signs put your company philosophy into words

Posted by John Grigoli

Nov 14, 2017 8:45:00 AM

Want an artful way to tell your clients, customers and general public about the philosophy of your Cleveland business?

Consider the interior signage at your business.

3D Wall Letters Independence, Oh 

It’s a grievous mistake to not regularly review your lobby and office signs. Sure, you thought it was great when you placed it, but you likely don’t even notice it now. Your clients, customers and even the general public likely do, though. And they judge your business by what they see.

The old style lettering that looked elegant in the 1980s gives your business a dated look and feel. Customers may assume the difficult-to-follow office and directional signs around your company signal that you don’t pay attention to details or just don’t put a lot of thought into helping your customers save time and avoid frustration.

Wall Lettering Highland Hts, Oh.jpg

Add your customers’ reliance on electronic devices and you understand why office signs are worth your time and investment.

What many people don’t know is that fonts, materials and colors can clearly relay your company’s philosophy and commitment to customers – or give people a poor first impression of your business, even before they meet you or your colleagues.

Now the good news – it’s easy to develop signage that works just as hard as you do, if you know where to look.

We are design specialists. We are ready to discuss your business, philosophy and needs to ensure your signs work for you and your clients.

Call us now. We’ll offer you our best advice, free of charge, and show you how excellent signage within your budget will pay for itself time and time again.

 

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Imagine what a mural can do in your workplace

Posted by John Grigoli

Oct 27, 2017 12:41:46 PM

One of the easiest ways to boost productivity in your Cleveland-area business is to add artwork to your environment.

Wall Mural Brooklyn, Oh 

But no, hanging mass-produced paintings or motivational posters won’t cut it. Think back to your own experience with such images. We bet they didn’t do anything for your mood or company loyalty. Why would you colleagues have a different reaction?

The good news is that wall murals, vinyl, 3-D or other stylish lettering are more cost- effective than you realize. And unlike those posters and paintings you see in stores, murals, lettering and other wall or window graphics can be customized while staying within your budget.

Wall Graphics Cleveland, Oh

Why go to the trouble? Consider that more than 82 percent of full-time employees surveyed for Capital One stated company leaders can’t encourage innovation unless the workplace design and environment is innovative, reported Contract Furnishings News (CNF). How to show innovation? Artwork and creative imagery was cited as vital by 44 percent and bold colors were sited by 26 percent of those surveyed, according to CNF. And 69 percent of those surveyed reported local culture was not reflected in their workplaces.

3D Letters Cleveland, Oh

You’re in luck. As you know, there is an abundance of local culture in Cleveland – from University Circle to the Cleveland Museum of Art and the Rock and Roll Hall of Fame – from which to pull. And our artists can create murals, 3D letters, and an array of signage – inside and outside your business -- that swirl local character with elements of your business personality.

The shame is that many East Ohio employers are afraid to even dream about murals on conference room walls, reception areas or other highly visible locales. Not only are they missing out on adding beauty to the workplace but ramping up stability and loyalty among employees – at a fraction of the cost of lost revenue and employee turnover.

You may recall our earlier example that the cost of turnover is six to nine months of the employee’s annual salary, reported ZaneBenefits. That means it costs at least $20,000 to recruit and train an employee whose salary is $40,000 annually.

Don’t worry about budgets now. Or even fine-tuned messages. Call us and we’ll help. That’s why we’re here.

Request a Free Consultation!

 

 

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Shine A Lighted Sign On Your Business!

Posted by John Grigoli

Oct 20, 2017 9:42:16 AM

 

You can’t promote your business 24 hours a day – but your sign can.

 Lighted Building Sign Independence, Oh

Studies have found that more than 80 percent of potential customers pass your business at least once a month. And that often means in the evening, when they are driving home from work, taking the kids to football games, or going out with friends.

A clear, well-positioned outdoor sign that’s designed with the proper colors, materials, lettering, and a logo is always there to tell potential customers about your business. Such a building sign is one of the best investments you can make to effectively market your company.

Come to us and we’ll help you choose the size and placement that will best suit your business. Then you can choose what materials have the greatest appeal for you and your clients. Do you want a traditional sign built from HDU, metal, aluminum or another material? Perhaps a routed sign or even a rock sign – such as those built into rocks at the entryway to your business -- would better suit your style. What about a custom sign mounted out front by the street for maximum exposure?

Lighted Letter Signs Cleveland, Oh

Whatever you choose we have the expertise that turns your ideas into reality that will last for years to come.

Here in the Cleveland, signs endure a variety of weather conditions – from the heat and humidity of summer to the icy cold of winter. Our customers partner with us to design and create signs because they know we guide them toward the material, lettering and designs that will work best for their specific needs and with the zoning restrictions they face.

Don’t put off your exterior business sign any longer. Call or email us today to learn about options and decide what is right for you.

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We provide your organization solutions for a memorable impression whether it is an event, trade show, vehicle graphic, lobby sign and more.

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