Epic Signs & Graphics Blog

How much does your business spend on advertising each year? With newspaper ads, radio spots, and television commercials, it can get quite pricey. Do you know if these forms of advertising are even helping your company grow and attract more customers? With the movement away from traditional media, it is unlikely your advertising dollars are having the level of impact you they once did. But, there is hope!

In a recent study by the world-renowned vinyl manufacturer 3M, researchers found that with a single full vehicle wrap on your company car, you can reach the same number of people as you would with $130,000 in advertising through traditional media outlets. Plus, your vehicle wrap and decals will reach your target audience and advertise your business 24 hours a day, seven days a week.

Advertise on Your Cars!

But, who benefits from window cling and car wraps in Cleveland? The short answer is just about any business that is looking for new customers. Some of our clients include

• Real estate agencies
• Franchisees
• Driving schools
• Insurance agencies
• Small business owners
• And more!

Types of Vehicle Graphics

Window cling and car wraps for Cleveland come in a variety of different forms. Below is a rundown of the major types:

• Full Car Wraps – These are ideal for companies that want their fleet to have a big impact and are willing to spend a little extra for it. A full wrap can completely cover the vehicle including the roof and rear window, or it may cover the hood, sides, trunk deck, and rear. A completely custom, unique appearance is provided by this. Without spending as much as a custom paint job, you will get the message out to potential customers.
• Partial Car Wraps – These still grab the attention of onlookers at a lower price than the full car wraps. A partial car wrap may be your ideal option if you want to wrap your vehicle on a budget. By taking advantage of the billboard areas on your cars, the Epic Signs & Graphics design team can create a one of a kind look that turns heads.
• Window Cling – Window cling, also known as vinyl window perf, can turn your car into a moving advertisement on its own or as part of a wrap. While giving the appearance that your window is covered with your message, it is actually made with state of the art one-way vinyl that affords you full driving visibility.
• Vinyl Lettering – When outfitting an entire fleet or just one car, there is nothing more economical than vinyl logos and letters for your vehicle. This will give your cars a professional and clean appearance while spreading your pertinent information.

Using a cutting edge wide format printer, Epic Signs & Graphics is able to print out vibrant and precise full-color graphics on to durable vinyl and install it to fit any vehicle. For up to five or more years, your car will increase your business’s branding with our window cling and car wraps. Give us a call or send us an email today to find out what we can do for you!

Signage technology has come a long way in the past few years. Even five years ago, we did not have the state of the art equipment available today that makes signs sharper looking as well as more durable. The best outdoor signs for Northeast OH business owners need to be able to stand up against every type of weather from blizzards to the sun’s blazing rays. Epic Signs & Graphics has more than a decade of experience producing innovative signs. Today’s Bride recognized this and gave us a call when they needed their faded sign replaced.

A Little About Today’s Bride

Denise and Jim Frericks founded Today’s Bride Magazine & Shows in August 1989 after being inspired by their own marriage. In the wedding industry, Today’s Bride has been a frontrunner since the beginning. In the early 90s, by having one of the first wedding websites in the nation, they revolutionized publishing. Today, there are 103,000 page views and 35,000 unique visitors to their website Todaysbride.com every month. They are also Northeast Ohio’s most respected and experienced bridal show producers with 500 businesses and 7,000 brides attending their events annually.

When Today’s Bride was first getting started a quarter century ago, about 40 local businesses prepaid for and contracted with them to launch the magazine. When a business so well-loved and serving such a vital role in our community needed our help, Epic Signs & Graphics jumped at the chance to update their monument sign.

A Great Signage Solution!

When Today’s Bride called us, their existing sign was cut vinyl applied to MDO, or medium density overlay, board. After five years, this sign began to fade due to exposure to the weather. Also, wear on the cut vinyl was causing it to pull up. Rather than just living with the sign and allowing it to make their business look shabby, Today’s Bride took the proactive approach.

After meeting with Today’s Bride to understand what their goals were, we came up with a design that would use heavy duty materials, so the sign would last a long time and reflect the company's focus on excellence. The new sign we installed is made with half inch thick PVC, one of the strongest materials around. Applied to both sides of the PVC is 3M vinyl, digitally printed with full color. For extra protection against the sun, the vinyl was laminated with an ultraviolet shield to resist fading. Now, Today’s Bride is ready for the good weather and wedding season with a new bright looking sign.

Are your company’s exterior signs starting to look a little worse for the wear? Is it starting to affect business? If so, do not wait another minute to call Epic Signs & Graphics. We not only provide PVC vinyl signs for Northeast OH, but we also can help you with any of your exterior or interior signage needs. Call today for a free consultation; or click below to request a quote!

From complying with local and federal laws to ensuring your building’s visitors have a pleasant experience to increasing awareness of your brand, Cleveland corporate signage is important for any business. When Epic Signs & Graphics is out installing signs around town, we pay close attention to what signage different businesses have. Some are missing key elements that leave clients confused and frustrated. That is why we have put together this list of the four corporate signs essential to any company.

1. ADA

The Americans with Disabilities Act was passed in 1990. This law essentially requires all businesses to make their premises accessible to those people with disabilities. Those who are not up to code will face a steep fine. Some buildings can be brought up to ADA compliance by simply updating the signage. In Cuyahoga County, Ohio, both the exterior and interior of buildings and parking lots must have adequate signage.

Epic Signs & Graphics is well-versed on the laws and has experience designing, creating, and installing the required signage. We will make sure the signs are mounted in the proper locations, have contrasting colors, compliant letter or character height and size, universal and recognizable symbols, non-glare finishes, and Grade II Braille.

2. Lobby Signs

Lobby signs are beneficial to any organization and business. These signs make better use of bland, bare walls as well as serve as a way to invite clients in. Take a look at your entrance or lobby areas. Does your décor consist mostly of unnoticeable framed pictures and low maintenance plants? If so, it may be time to boost your brand awareness with a custom lobby sign featuring your company’s logo and colors.

3. Directories

Having a location inside a large building or office complex can really be bad for your professional company or business, especially if it lacks any identifiable directory or suite signage. To help your clients find you quickly, Epic Signs & Graphics has a wide array of custom suite signs and directories. Our directories will not only improve the experience of visitors to your building, but they can also be used to promote your brand.

4. Wall Murals

Digitally-printed wallpaper and wall murals are other types of corporate signs for Cleveland that Epic Signs & Graphics can produce. To reveal your corporate mission and vision, we can use custom designs that show corporate images. To create stunning eye-grabbing wall murals, we can reproduce your slogans, logos, pictures, and mottos precisely.

It is important for all of your corporate signage to match in its color scheme to produce unified branding. This will cause visitors to your business to associate certain colors with you and thus create a deeper connection that will produce more sales conversions. Epic Signs & Graphics is able to perfectly match your company’s colors and incorporate them into any type of signage you need for your business.

For a free consultation on how Epic Signs & Graphics can meet all of your corporate signage needs, contact us today, or click below for a free quote!

New restaurants are popping up all the time in the Cleveland area. It can be hard to find ways to make your restaurant stand out in such a competitive market. To help give your business an advantage over your competitors, we have compiled a list of five ways to get customers in the door and keep them coming back.

1. Be Kid Friendly

To increase the likelihood parents will come back to your restaurant, make the experience easier for them by making it kid friendly. So their kids can have plenty of room to play and color, families should be given larger tables if possible. Staff should also offer toys and coloring books along with any necessary booster seats or highchairs. Placemats and boxed crayons are among the special kids packs restaurants should give all children who enter their establishment. Another inexpensive way to keep kids distracted while waiting for their food is a small basket full of tractors, action figures, cars, or other toys.

2. Comp Dissatisfied Customers

Offer a freebie, give a large discount on the food, or comp the entire meal if a customer has a complaint about their experience. Fix the problem, and offer a free cocktail or dessert or some other freebie if, for example, a steak is not cooked to the customer’s liking. Comp the meal if they still are not appeased. Customers are not trying to take advantage of you. Do not entertain that thought unless it is a customer who regularly comes in and expresses dissatisfaction.

3. Social Media Is Your Friend

You should start using social media at your restaurant if you are not already. You can connect with your customers in a fun and simple way with social media. Word of mouth is the best type of publicity you can get. And with social media, Customers are encouraged to talk about your restaurant, which increases your reach. You can also use videos and pictures to show off your restaurant. At the very least, use Facebook, Twitter, Google Plus, and Yelp.

4. Give Back to Your Community

You can give back in many ways as part of your community. With a portion of the proceeds going to benefit a good cause, you could host a charity dinner. You could also sponsor a youth sports team, such as a little league team. It will make you feel better. It will likely be tax deductible. It gives back to the community. And, it will improve your restaurant’s image.

5. Install Wall Graphics and Wall Murals

With wall graphics for Cleveland restaurants, the options are seemingly endless. If you are looking to make your business more kid friendly, you can include cartoon characters that captivate the younger children. Or, if you are trying to create a mood that fits your cuisine, wall murals for Cleveland restaurants can do the trick. For example, if you serve Italian food, why not have a mural of a gondola on the canals of Venice?

For all of your wall mural and wall graphics needs, Epic Signs & Graphics has you covered. Our team of experts can turn your vision into a reality. Call us today for a free consultation or click below for a free quote!

There are a lot of sites online that will create custom vehicle wraps for you based on your design. They say that you can easily install the wrap yourself once it arrives in the mail. From the number of calls we have gotten from panicked business owners, this is not the case. So, Abell Pest Control did the smart thing when they got their vehicle wrap, they called the pros at Epic Signs & Graphics to install them.

A Little about Abell Pest Control

Dedicated to providing professional, courteous, and effective service in pest management, Abell Pest Control is a family owned company based in Canada. This is their 90^th year of providing North America with quality pest control. With branch offices across Canada and in Michigan and Ohio, Abell has grown to be a company with many hundreds of employees.

Epic Signs & Graphics jumps at the chance to help businesses that have been so successful at providing services for our area. So, when Abell Pest Control called us for our expert installation services, we were there in a jiffy to get the job done. Our turnover time on these vehicle graphics were less than a day. This allowed Abell to get their truck (and new moving billboard) back on the road and back to work immediately.

Why You Should Go with the Experts

Abell Pest Control did the right thing by having their wholesale vehicle wraps and graphics delivered directly to Epic Signs & Graphics for installation. All too often, we see businesses fall into the trap of believing the online websites and thinking they can do it themselves. It takes a high degree of skill to fit the vehicle wraps to the contours of your vehicles.

Having trained and certified installers is the last and key element for making sure your vehicle graphics look their best. For a professional installation, you can bring your vehicle to our location in Parma Heights, or we can send our installers to your location anywhere in the Greater Cleveland area.

We are also willing to work directly with wholesale sign companies to provide the installation piece of the vehicle wrap process. We can make sure that your client gets exactly what they expected on the first go around.

We Also Do More than Installation

There are many fine online wholesale vehicle graphics and wrap providers, and we understand their allure and are more than happy to install the wraps they produce. Of course, when it comes to designing and printing vehicle wraps, we are not too shabby at it either. As a full service commercial sign company, we are adept at every step of the process. We have created some of the best vehicle wraps for Cleveland OH.

Vehicle wraps provide unrivalled exposure for your company and are an important tool for building brand awareness for any business that has a fleet on the road. As Abell Pest Control found out, we can quickly and expertly install vehicle wraps for your company trucks. Call for a free consultation or click below to request a quote!

When it comes to vinyl lettering for your business, there are two main types: wall and window. Though they can both serve a wide array of interchangeable uses, in general, window vinyl lettering is used for advertisements intended to attract people to come inside your business. Wall vinyl lettering provides information and entices customers to make purchases once they are already inside the store. Epic Signs & Graphics specializes in providing both window and wall vinyl lettering for Cleveland.

Primary Uses for Vinyl Lettering

Thanks to the many types of vinyl and adhesives, vinyl letters can be applied to just about any surface and many types can be removed and reused. Once we meet with you to determine what you would like to use your window and wall lettering for, we will know which vinyl will work best for you. Below are some of the ways our clients use vinyl lettering:

• QR Codes – QR (quick response) codes have become all the rage with the widespread use of smartphones. Epic Signs & Graphics can create a QR code you can place in your window or on a wall, so passersby can scan it and be directed to your site, receive electronic discount codes, join your loyalty program, or sign up for your newsletter.
• Product and Service List – Is there a hot ticket item or service that you really want to promote? Or, perhaps you just want to make sure shoppers or those who walk by your store know what it is you sell? If so, vinyl lettering is an inexpensive way to do this.
• Contractors License or Other Licenses – Many businesses use vinyl lettering (usually wall lettering) to display their license number and other information. This lets your customers know that you are a trustworthy provider.
• Sales –Do you need to get rid of older or seasonal items to make room for the new? Do you have a big sales event coming up? Both wall and window vinyl lettering will help get the message out.
• Business Hours – How are customers going to be able to give you their business if they do not know when you are open? Window vinyl lettering on the entrance to your store is the best way to do this.
• Brand Reinforcement – One excellent method for reinforcing your brand awareness is with vinyl lettering and graphics. We can create a graphic that perfectly matches your company’s logo to increase your recognition.

Solutions for Your Lettering Needs

Some of the quickest marketing tools currently available are vinyl wall and window graphics and lettering. Epic Signs & Graphics recognizes this. That is why we have an array of different types of vinyl. We can create metallic, reflective, or just about any color of lettering. For service providers and stores, window and wall vinyl is the ideal advertising medium, since they are simple to install, use, and reuse.

Epic Signs & Graphics is the company to call when you are ready to work with a top quality commercial sign company that places the highest values on material quality and outstanding craftsmanship and is dedicate to superior customer service.

Do you need an inexpensive yet high impact way to increase the awareness of your brand? Are you tired of blowing your advertising budget on traditional media outlets and getting no results? If you answered yes to either of these questions, then vehicle vinyl lettering, or truck lettering, is ideal for you.

An incredibly impressive way to advertise, brand, and market your business is with vehicle vinyl lettering. Oracal, Avery, and 3M are among the heavy duty, high quality adhesive vinyl manufacturers that Epic Signs & Graphics uses.

Why You Need Vehicle Vinyl Lettering

There are many ways your company can benefit from truck lettering, whether you have an entire fleet of vehicles or just one company car. When compared to advertising on the radio, TV, local newspaper, or in the Yellow Pages, vehicle lettering is much more affordable. Graphics and lettering on vehicles are noticed and remember after being seen repeated. This will allow you to brand your business.

Your vehicles will continue to deliver your message all day every day, since vinyl truck lettering is considered “evergreen” advertising. When parked at your business, the businesses of customers, or homes, your vehicle will be a billboard 24 hours a day, seven days a week. Your company cars will stand out from the bland vehicles of your competitors.

If you need a quick way for your new enterprise to get noticed, then vehicle vinyl lettering is the way to go. Or, if you are a more established business, this can serve as your opportunity to extend your reach beyond areas around your business, which you may have already tapped out. No matter the reason, Epic Signs & Graphics, as a full service company, will provide a level of service unequaled by the impractical, self-install letter companies available online.

Who Benefits From These Vinyl Letters?

If you own a business in Cleveland, Ohio, you will benefit from truck lettering. You do not need to be a delivery service or even have company vehicles. Some business types that more commonly use lettering are:

• Companies that have vehicle fleets
• Parts delivery trucks
• Automobile franchises
• Courtesy shuttles
• Auto dealerships
• Carpet cleaners, restaurants, commercial and home cleaning services, auto collision centers, and other franchised businesses
• Pick-up and delivery service companies
• Subcontractors, HVAC contractors, general contractors, electricians, plumbers, and other contractors

Basically, you should turn your vehicles into a moving pictorial of your business whether they are constantly on the road or if they may be parked near high traffic areas.

How Does It Work?

From the initial consultation stage to the installation stage, Epic Signs & Graphics works with our customers to provide truck lettering for Cleveland. Your corporate vision, mission, and ideals are taken into consideration during the initial discussion.

Placement, optional graphics (such as QR codes directing smartphone users to your website), and letter size designs are created based on the consultation. Once the design is approved, we install the vinyl lettering for Cleveland business owners on any type of vehicle.

Call us today for a free, no obligations consultation to see if Epic Signs & Graphics is right for you!

Parking lots can be just as dangerous as highways with an eclectic mix of pedestrians and motorists coming and going and often times in a hurry. This danger is compounded by vague traffic rules on a property. Plus, many motorists are driving in reverse when they back out of parking spots. This affords them limited visibility. Worst of all, you as a property owner may be held liable if an injury occurs on your land, and you have not taken proper precautions to prevent it. Fortunately, Epic Signs & Graphics has you covered for parking lot signs for Cleveland.

Properties that Benefit from These Signs

There are many types of properties for which we make parking lot signs. These include

• Museums
• Shopping centers and malls
• Apartment complexes
• Auto dealership complexes
• Churches and schools
• Office buildings
• Parking structures
• And many more!

Be sure not to forget the parking lot when you are buying exterior signage. Directional signage helps tremendously as clients and consumers first come to your location. Plus, in many parts of the metro Cleveland area, owners of property that is open to the public are required to have appropriate parking lot signs. The experts at Epic Signs & Graphics can ensure you have all the signs you need to be up to code.

Signs to Consider

The following signs should be considered by property managers and building owners:

• ADA handicapped parking
• Tenant parking
• Authorized parking only
• Directional parking signs
• Customer or manager parking only
• Other reserved parking
• Fire lane signs
• Tow zone
• No parking
• And much more!

Parking lot signs can be customized when allowed by the law. You can include your company logo and colors on the signs in order to help build your company’s brand awareness. As a business owner, you should never pass up an opportunity to increase your brand recognition. This will cement your place as a reliable and trustworthy company in the minds of consumers.

Wayfinding Signs

If you are the owner of a particularly large property where there is a fair amount of traffic, you will need a variety of wayfinding, or directional, signs. These will tell visitors where they need to go. Many of our clients request delivery signage, leasing office signs, private property/no trespassing signs, and temporary construction signage. Wayfinding signs also include regulatory traffic signs, such as stop signs, speed limit signs, and more.

It is a sad fact that vandals enjoy defacing and stealing signs from properties. Epic Signs & Graphics can provide you with some tips to help avoid vandalism. However, despite one’s best efforts, it appears that graffiti and other harm to your business’s signs are unavoidable. When this happens, you can call us, and we can figure out a good way to tackle the problem, whether it is cleaning and repairing the sign or replacing it.

Above are just some of the parking lot signs we specialize in. For specific solutions to your parking lot signage needs, please contact Epic Signs & Graphics.

All too often small businesses in the Cleveland area pass up the opportunity to advertise their services using their greatest asset: their fleet of delivery vehicles. Many of these businesses may have their name on the truck and maybe a phone number but rarely do they have something that really commands attention. This is where the services of Epic Signs & Graphics come in handy.

Why Advertise with Vehicle Wraps?

Your company work trucks are on the road all day. When you invest in a car wrap with vibrant graphics, you have instant advertising that is directed toward your target demographic. A manufacturer of print vinyl that is often used for wraps, 3M, published a report in which they demonstrated that vehicle wraps far outpace traditional forms of advertising, like radio, television, and newspaper.

3M found it would cost $130,000 in advertising to equal the amount of exposure you get from one vehicle wrap. Best of all, you are reaching exactly who you want, whereas with those other forms of advertising, you will likely waste money marketing to people outside of your service area.

Types of Wraps

With wraps you can apply various amounts of material on vehicles that will combine the best budget with the simplest message so you maximize your ad dollars.

• Full Vehicle Wraps – Just as the name implies, the entire vehicle is wrapped except the roof. These are by far the most popular and the most attention grabbing. Usually, for less than the cost of getting a paint job, you can completely cover vehicles of any size with a wrap.
• Partial Vehicle Wraps – Many people are under the assumption that all vehicle wraps must completely cover the car. This is not true! Like in the above example, partial vehicle wraps can be eye catching and helps save on a budget.
• Vinyl vehicle lettering – This is generally the most affordable option. It works great for getting your message out there or for advertising your website.

Food Trucks Can Also Benefit from Vehicle Wraps

Food trucks are becoming increasingly popular throughout Cleveland and they benefit from graphics because they depend so heavily upon being recognizable. Whether your food truck is in one location and more stationary or it is always changing spots, you can benefit from printed and die cut graphics.

The perfect time for attracting new customers is when your food truck is in transit. With sharp graphics displaying your food options, you can pique fellow drivers’ interest. And, with a large QR code on the side of your truck, people can simply scan your graphic with a smartphone and see where you will be next.

There are essentially no limits to the vehicle wraps the design team at Epic Signs & Graphics can create for you. With our wide format printers and state of the art software, we can turn your vision into a reality. Find out for yourself by giving us a call or dropping us an email today.

From talking to clients, we have heard a lot of misinformation regarding partial vehicle wraps these days. This entry will hopefully put an end to these misnomers including that wraps peel, crack, and fade easily. We'll also put to rest that only businesses with vehicles that are always traveling can benefit from them, and that buying a partial vehicle wrap is too expensive. The best way to tackle misconceptions is with the facts. This is what we will do here.

“Partial Vehicle Wraps Are Not for Me: I Am a Franchise Owner”

Franchise owners do need to incorporate the graphics and colors of their franchisor, but they also have the opportunity to include their own local flavor into their partial vehicle wraps and vinyl lettering. Lead locals to your individual website rather than the national site with a QR Code on your wrap. You can also include your motto or slogan. You will win over new customers by revealing that your franchise has a unique feel that sets it apart from other faceless franchises within the company.

“Only Vehicles That Are on the Road Constantly Will Benefit From Vehicle Wraps”

If you just drive 13,000 miles per year, the amount a normal American drives, with your wrapped company vehicle, you can count on thousands of people seeing and remembering your graphics. In all likelihood though, you travel more than the average person as an entrepreneur and business owner attending frequent meetings.

Also, do not forget the number of people who will see your eye catching vehicle graphics as your car sits outside of your business. Vinyl lettering on your vehicle serves as a billboard for your business as your company vehicle sits idle outside of your store.

“It Is either All or Nothing with Vehicle Wraps”

As long as they are done right, vehicle graphic and vinyl lettering combos and partial wraps are just as effective as the wildly popular full body vehicle graphics. Many go with this solution for their company vehicle because it is an affordable option. You can get the same vibrant colors and graphics and attract customers with a partial vehicle wrap.

“Cracking, Fading, and Peeling Are Big Problems with Vinyl”

Signage technology has come a long way in the past decade. Built-in ultraviolet protection comes standard with many of the vinyl films produced by today’s manufacturers. We are able to protect the vinyl even more from harsh environments by adding a layer of laminate. Vinyl is more durable than ever, allowing most vehicle wraps to last as long as five years or longer.

“I Cannot Afford a Vehicle Wrap”

With the advances in technology, the prices for vehicle wraps have also become quite affordable. And, when you choose partial vehicle wraps in Cleveland, the prices are even more reasonable. Plus, when compared to traditional forms of advertising (television, newspaper, radio, etc.), vehicle wraps give you more bang for your buck. In fact, one study estimates that you would need to spend $130,000 in advertising to reach the same number of people as one vehicle wrap.

Find out what inexpensive solutions Epic Signs & Graphics offers! Just click the button below for a free quote.