Making the decision to be an exhibitor at a trade show, conference or expo isn’t always easy. It isn’t always cheap either. To maximize your ROI, it’s important to be clear on what you’re looking to achieve.
For example, is your primary goal to launch a new product in your line? Or, is your main focus centered around promotion? How many attendees or leads would you need to draw to satisfy your marketing objectives? What is the number of units needed to be sold in order to cover the cost of attendance and turn a profit?
List your top three must-achieve items that would make the trip worthwhile. Now you're almost ready to board your plane and make the most of that expo. But first the experts at Epic Signs & Graphics have some tips on how to attract trade show visitors with the best trade show displays.
Grabbing Attention at Expos
Research is a must- To properly market, you need to ensure you have the appropriate audience. For example, don’t attend a film conference if your company specializes in eco-friendly products. It’s also important to choose the conference with the most attendees and the least amount of competition.
Advertise ahead of time- It’s a wise idea to put the word out via your social media channels that you’ll be in attendance. If you can, include your booth number and location. Don’t wait until the day of only to realize attendance numbers are low or attendees are having a hard time finding your location.
Plan for your audience- Perhaps your company’s aim is to target multiple audiences. If so, best to ensure you have all the necessary information in-tow.
Bring extra promotional literature- Don’t make the mistake of underestimating the volume of people you’ll encounter. Even if you don’t’ hand out every single flyer in stock, it won’t have been a waste. Simply save the extras for the next expo.
Institute a prize giveaway or contest- By incorporating a prize drawing or contest, you’re sure to draw attention to your booth and gain a significant number of visitors. Once word spreads that participants could win big, you’ll be swimming in potential new business.
Send your most knowledgeable personnel- It’s not enough to merely be friendly. You need an employee who is also knowledgeable about your product line or services.
Engage your audience- A bright smile and friendly greeting can really go a long way. Welcome any questions they have and keep a good read on your body language. For instance, adopting an open stance and chatting with visitors to find out which aspects of your business are most applicable is a fantastic way to foster a new relationship and hopefully close a sale. It’s also smart to get out from behind your booth and be physically engaging as well.
Have a stock of promotional products on hand- Small takeaways that attendees can use post-conference are a fantastic way to continually remind folks of your services. Place them in a prominent location at the front of your booth to catch the eye of passersby.
Ensure a prompt follow up- Don’t let a hot lead go cold. Making sure you follow up with any and all contacts made is an absolute must.
Whether you’re in the market for floor graphics, banner stands, table covers, pop-ups or panel systems – the professionals at Epic Signs & Graphics are ready and waiting to offer you a free consultation for trade show graphics Cleveland, OH!

440-799-8235

By what means are you currently managing your company’s name and image? Everyone from mom and pop shops all the way up to Fortune 500 companies understand this is an essential part of any successful business, yet it’s tough to truly manage every single aspect without the aid of well-trained professionals to help implement your vision. 





Regardless of whether you’re a bank, museum, school, church, car dealership, restaurant, or occupy space in a strip mall, it’s important you have a way to directly (and physically) communicate with your public. While Internet and social media channels have taken us a long way, there’s no substitution for broadcasting a carefully crafted message to those within proximity of your space.
Custom LED Signs – Passersby won’t be able to look away after you begin projecting animations and moveable images on your signs. With vibrant colors and cutting edge technology, no matter if your motive is to promote, educate or inform, these signs are the way of the future. We can also help you design and customize your messages to really get the word out.
Your message shines even in the rain – Weather can change a lot in a 24 hour period. Where standard black lettering has a tendency to fade against the elements, perpetually bright LED signs shine through even the most
Durable as the day is long – With electronics, it’s particularly important to prevent any moisture leakage during rainy or snowy seasons. Whether you’re dealing with searing summer heat or frigid, subzero temps, our signs can master the elements.
A key part of any marketing strategy is brand recognition. Not only does this include a uniform application of your logo on collateral including websites, business cards, and promotional products, it also applies to your custom outdoor business sign.
How many employees or even advertisements can you claim work to brand your company and steer customers towards your business both night and day? Sound like that could get expensive? We use energy-saving LED lights inside our
Businesses that are set on creating a unique visual experience would do well to consider our open face lit letters. These structures are built to reveal a string of neon lighting within the aluminum letters themselves. Electrical components are protected by sturdy letter fronts cast in acrylic. By opting for a clear face, the interiors neon tubing can effectively shine through regardless of the time of day.
With this high class option, your lettering is lit from behind. This is where the sign gets its namesake as a “halo” effect beams from your entry wall or building exterior. Offsetting letters about two-inches from the surface makes them literally pop, and adds a 3D visibility to the look.
Bare, bland walls are not only uninviting to clients, customers and employees, it can also be perceived as a company not doing all that well. Wouldn’t you rather your office space look professional, confident and convey a message that we are a business on the move? Regardless of whether you’re in the retail business, own a dealership, operate a salon, or work in a professional office, we guarantee your organization will benefit from a custom business sign courtesy of Epic Signs & Graphics.
At Epic Signs & Graphics we have the ability to fabricate 3D signs and graphics using a variety of materials including metal, formed plastic, flat acrylic, foam, as well as stained and painted wood.
Beyond merely being
For years, Cleveland area businesses have trusted Epic Signs & Graphics to put their blank wall space to work, by crafting custom lobby and reception signage which not only entice customers inside, but often direct them to the right location. After all, you can’t make the sale if your customers can’t find you!
wallpaper to invite, engage and make your clients comfortable. So why is paint not the perfect choice? The answer is simple: branding. Paint might cover quite a bit of square footage on your store’s walls, but paint alone does not leave a lasting impression.
A white wall is just that: a white wall. Depending on the painter’s expertise in preparing the surface and applying the paint, once painted, you won’t get
Mural. Murals are usually printed full color digitally on a wide format printer on a self-adhesive type vinyl. Rather than using a pre-paste type system, the type we use has an adhesive already applied to the back so we can lierally take it from the printer to your wall. Unless it is lamnated, then we need to apply either a gloss, matte or luster finish before application.
It is possible to print your wall murals on specialty material that comes with unique texture options. For instance, slightly coarse touch is excellent for the scenery that is heavy on rocks and sand. It has a natural matte finish that has a classy finish. If mountains, beaches or running trails are going to be the topics for your wall decor, then a coarse paper is the perfect choice.


Vinyl films are also highly diverse and allow retailers to:
Want to add your logo to the lobby entrance or to interior entryways? We’ve got you covered! With an almost endless combination of colors we can take your design from concept to fruition. Even gold and silver are viable options when you choose our commerical sign company. 
Since 1990, the Americans with Disabilities Act, or ADA as it’s more commonly known, has been widely enforced in all public buildings. In fact, did you know that in Cuyahoga County, Ohio all ADA compliant signage is mandatory in both the interior and exterior of buildings as well as parking lots? And, that if a sign identifies a permanent room or space in your facility it must also comply with ADA standards? Furthermore, certain standards apply to exit signs and signs that direct or inform about useable spaces in the building including anything pertaining to the site’s accessibility features.
It’s a given that you’re required to have these and other types of signs present at your business, so why not let the king of North East Ohio sign companies, Epic Signs & Graphics, secure all your ADA signage needs and help you navigate the world of compliance?
Beyond that, many inspectors require public buildings to properly display an emergency evacuation map (EVAC). This serves to safely direct people where to go in case of a building fire or other disaster.
Handicapped parking signs
Picture this: A patient is running a few minutes late for his appointment at your dental office and not only is he anxious about the impending procedure, he is unable to find suite numbers or company names listed anywhere. After much guesswork, when he finally does reach your office, your receptionist scolds him for being late and tells him that he must reschedule the appointment entirely. Because office signs for identifying suites and directory signs to show people the way were not clear or not available, it was not easy to locate your office. Will your customer be happy to re-schedule?
But this isn’t solely true of medical professionals. Regardless of whether your organization is a school, law firm or apartment complex, 
By using three or more of these popular displays, you’re sure to provide trade show attendees with a highly educational experience at your booth. Don’t know which combination to choose? Worry not. We can help you formulate the best combination to fully market your product!
Virtually all types of businesses benefit from displaying their products or services at a trade show. Here are just a few industries who are primed to take advantage of our custom displays: