Epic Signs & Graphics Blog

A crucial component of your greater marketing message is your interior signage. Your signs serve as an interaction point between your clients and you even when they seem to blend in with the interior décor of your business. This is why you should not leave such an important form of communication to an amateur. A professional sign company knows how to facilitate communication and how to have the biggest impact possible.

You may see some interior signs that are hastily scrawled on cardboard or wood debris, usually in smaller venues. What do signs like these say about your business? Epic Signs & Graphics believes the message is one that drives customers away. We should know: we have been replacing these signs with expert signage for over a decade as the best sign company in Cleveland.

Promote Your Brand

You want your company to be associated with a specific brand name, service option, or type of product. “Top of mind awareness” is the phrase used by marketing experts to describe this. Repeating your message is the best way to create this association. Interior signs in Cleveland are often overlooked as a key way to repeat your business’s message.

Professional Layout

You can create a customer out of a window shopper with a well-crafted sign. To connect the seller’s available merchandise with the buyer’s perceived need, a professional layout is a vital element. Too often, we see signs that that have no hope of delivering a message, since they have too many style elements and are too cluttered. On the other hand, some signs fail to provide important details because their design is too minimal. As the best sign company for Cleveland businesses, we balance aesthetics with information to reach your target audience.

Encourage Impulse Purchases

When you get down to brass tacks, nothing encourages impulse buying quite as successfully as interior signs for Cleveland retailers. The checkout line at your local supermarket is a perfect example. At the tail end of a shopping trip, witness the number of impulse purchases of gum, magazines, and candy that occur. With expertly crafted, well-placed signs, you can nurture these kinds of purchases at your business. Highlight the needs your products fulfill and appeal to the customer’s sense of accomplishment and happiness.

Strong First Impressions

Pay close attention to the interior signage when you visit new stores. On a daily basis, shoppers look at these signs. Of course, the exterior signs often make the first impression, but once inside, your signage can either ruin any positive impression that was made or give you a second chance at your first impression. When you partner with a commercial sign company, the message of the exterior signs can be transferred to the interior signs to create a consistent branding message.

Do not leave important interior signage to someone who does not have graphic design expertise, access to top quality materials, or lacks advertising knowledge. Contact Epic Signs & Graphics today for a free consultation and estimate.

To communicate with consumers, wall and window graphics for Cleveland businesses are an effective and versatile way to get your message across. We blog about the many ways in which wall signs inform those who are already in your store as well as how they attract new customers. Any type of custom wall signs you would like is offered by Epic Signs & Graphics.

Wall Graphics for Your Business

Wall letters are an incredibly robust way to educate consumers, create a more interesting business environment, and strengthen your branding. If your business has a variety of different aisles, wall graphics can be used to let patrons know what is on each aisle. If you have products that are on somewhat high shelving, use wall graphics to point out where they are, so shoppers do not overlook them.

You can also provide differentiation between similar products with wall graphics. For example, if you run a store that sells video games, consider using wall graphics to designate which games are for various gaming systems. To list recurring events or weekly specials, a bar or restaurant can use a wall graphic. Remember that a blank wall is not doing your company any good, so do not be afraid to get creative.

Window Graphics Attract Customers

To increase curb appeal, nothing beats window graphics. The first contact you make with potential clients may be top quality window graphics, whether you are selling a service or a product. Consumers who may not otherwise be aware of your business will give you attention with the right eye grabbing window graphic.

Customers, who are already on their way into your store, can receive valuable information about sales and other specials with informative graphics. To highlight the value and features that your products provide, consider using window graphics if you have a window displaying these products. Also, to passersby, you can advertise your sales and specials.

Don’t Forget about Floor Graphics, Too!

Floor graphics are taking the advertising world by storm and serve a perfect complement to window and wall graphics. With so many people looking down at their smartphones, the floor is the new “eye level.” Plus, floor graphics put previously unutilized space to work for you. You can really make an impression on entering consumers with something as simple as your business’s logo in a well-lit spot at the front of your store.

You can also let customers know where they need to go for various items with floor graphics. They can provide direction to a specific office or identify products in individual aisles. Using your floor as a marketing tool will put you ahead of the trends and give you a leg up on your competition.

Epic Signs & Graphics can design any type of graphic you are interested in. We use a cutting edge wide format printer to digitally print sharp graphics directly on durable, high quality vinyl. We also install your graphics to ensure maximum impact. Contact us today for a free consultation and estimate.

Image credit by YeJun3D

Smart retailers know that high impact signage is what you need if you want to get noticed, drive sales, and attract customers. When designing your store, quality signage is an effective and simple way to communicate with your customers and drive foot traffic. On the other hand, you can cause confusion and overstimulation if your signage is not produced correctly. Fortunately, Epic Signs & Graphics is an expert source for retail signs for Cleveland retailers.

Types of Signage

The following signs are the must-have types of signage for Cleveland retailers:

1. Americans with Disabilities Act (ADA) Compliant Signage

This tops our list because it is technically a must-have under federal law. In addition, ADA signs will make all of your customers feel welcome. You will make the experience for disabled consumers more enjoyable and comfortable by offering access by way of appropriate fitting room, restroom, parking, elevator, cashier station, and exit and entrance signs. You are doing your patrons a disservice if you do not make your accessible features known.

2. Wayfinding and Directional Signs

Wayfinding and directional signs may also be known as departmental, organizational, or informational signs. They improve the consumer experience by making your store easier to navigate. Customers are more likely to come back to your store when it is easy for them to find what they came in for. So your patrons can understand the message with just a glance, all of your directional signs need to be easy to read and concise. Also, do not forget the restroom signs!

3. Sidewalk Signs

The largest hurdle to beginning a relationship with clients is getting them through the door. Nothing does that quite as well as sidewalk signs. This is also one of the first impressions people get about your business. Sidewalk signs draw in customers, make them want to buy from you, and announce who you are.

4. Floor Graphics

You probably did not think you would get homework when you started reading this blog, but we have a little assignment for you. Pay close attention to the direction you are looking the next time you walk around a store. Chances are, you are like most consumers and have a smartphone that you are looking down at. With so many people now looking down, floor graphics are more effective than ever.

5. Sales Signs

Sales signs can take a variety of forms. Window graphics, posters, banners, and more are used to announce sales. The bottom line is you need to advertise your sales if you want them to be successful. Signs in and around your store target the people most likely to take advantage of your special offers.

Smart Ideas for Your Retail Signage

No matter the type of signage you get, be sure it is written in the style of a newspaper headline: simple, specific, and concise. Also, there should be a call to action. Let the consumer know what they can do to achieve a goal, such as taking advantage of a sale.

If you need help with your retail signs, contact Epic Signs & Graphics for the professional treatment.

In order to get anything out of working out and training, you have to stick to it for weeks upon months upon years. This is difficult. To help muster the willpower to keep working hard even while exhausted and with your body and mind telling you to quit, many people turn to motivational quotes to inspire them. Cal Crowell knows exactly what it takes to keep motivated. That is why he called Epic Signs & Graphics for MMA vinyl wall graphics in Cleveland to help keep his clients on track.

A Little About the Fitness Center

Cal Crowell has been a Cleveland area trainer for quite a few years now. At his training center on Commerce Parkway West, he and four other coaches provide personal one on one training or group training services for wrestling, combat conditioning, boxing, MMA, strength and conditioning, self-defense, fitness, kickboxing, Brazilian Jiu Jitsu, sports performance training, and athletic training.

When a training center that keeps our area athletes motivated and in peak shape came to us for help with their signage needs, we could not wait to help out. Cal came to us because he was looking for good design capabilities and services and needed a top sign production company. He was in the process of expanding his training facility to include a heavy bag area, boxing ring, open mat area, and MMA cage, and he needed fitness and gym wall graphics for Cleveland training centers.

How We Helped!

Epic Signs & Graphics went right to work on designing the graphics for these new areas as soon as we had a good grasp on what Cal wanted. Once he was happy with our design, we went to work fabricating and installing the signs before his big opening event. For the walls, we created inspirational quotes and images printed directly onto vinyl with our state of the art wide format printers. The photos were printed onto foamboard.

In the MMA cage, we adhered cut vinyl to the mat with an inspirational slogan and another with Cal’s logo. The logo was matched precisely to aid in his branding efforts.

What We Can Do for You!

Epic Signs & Graphics has a variety of solutions if you need fitness and gym wall graphics in Cleveland. You want your clients to feel motivated to keep coming back, so whether you are striving for elite athleticism or just want to help people lose a few pounds at your gym, wall graphics will keep them at it.

Any motivational quote you want can be printed onto vinyl and installed in your facilities. Vinyl is a great, durable material that can withstand the sometimes harsh environments of a gym. For years to come, the vinyl will look great and continue to push your customers to excel.

To transform the bland walls of your training center into sources of inspiration that keep clients coming back, contact Epic Signs & Graphics for affordable vinyl wall and sign graphics.

Below are even more amazing images of these vinyl signs and graphics!

When you first move a retail store to a shopping center, it can be hard to grab the attention of passersby. These difficulties are compounded when you do not have the appropriate canopy sign. Solon OH’s UpScaleIt designer consignment store recently rented out space in the Solon Square shopping district and knew they would need some great signage to show customers where they are. So, they decided to talk to the experts at Epic Signs & Graphics.

A Little about UpScaleIt

UpScaleIt is the new business venture of owner Alice Melsher. As a Solon resident, she wanted to bring designer clothes to her community at prices that did not break the bank. For fifteen years, she has had a passion for designer clothes at inexpensive prices and has been selling designer brands internationally as well as nationally. Her new consignment store has racks upon racks of designer labels for women of all sizes.

When a business that keeps our local women looking their best at a reasonable price came to us for help with signage at their new location, we were more than happy to help. Epic Signs & Graphics actually created two signs for Ms. Melsher. Both needed to be created in time for UpScaleIt’s grand opening this spring.

With the time crunch, we leapt into action. We first listened to her vision of what she wanted for the signs. We provided a quote that fit her budget, fabricated the signage, and installed both signs in time for her opening.

You will notice the first sign we created was channel lettering illuminated with LED lights. The business had a unique font it used for its name for branding purposes. To keep brand consistency, we were able to precisely replicate the font in intricate detail with the channel letters. The smaller letters, “Designer Consignment” are done in PVC. For underneath the canopy right outside the entrance, vinyl lettering was used, again capturing the script in perfect detail.

Channel Letter Signs for Your Business

Channel letter signs for Solon OH businesses are important if you want to be noticed in a shopping complex. And, if you are open after dark, these signs need to be illuminated. UpScaleIt went with the state of the art LED lights because they are energy efficient and will last for many years to come. Channel letter signs in Solon OH look terrible when there are burnt out light bulbs. This is not an issue with LEDs, since they stay illuminated for more than ten years of nonstop use.

Epic Signs & Graphics is always taking advantage of the latest technology to produce signs for their clients. They are able to use software to perfectly replicate any logos, colors, or text your company may use in your marketing materials. We understand the importance of building brand recognition and believe signage is a perfect way to get your brand in front of as many eyes as possible. Contact us today for a free consultation.

“Why should we get vehicle wraps and graphics vs. painting company cars?” This is a question we get all the time from potential clients. Depending on your color and quality choice, a paint job can cost anywhere from $1,000 to $10,000. Whereas, depending on the vinyl wrap you choose, a vehicle wrap can cost as little as $500 or as much as $3,000 or more for the high impact designs. Epic Signs & Graphics has a variety of different options to fit any company and every budget. Read on to learn more.

Top Reasons Why Wraps Are Superior to Paint

Wraps have many benefits that are not available with paint. While looking for a cheap price, paint quality can vary quite a bit. Within a few years, a cheap paint job will lose its initial luster and begin to look awful. However, you will have a breathtaking finish that will be admired for many years to come when you go with a professionally installed vehicle wrap. Below are other reasons to go with vehicle wraps:

• Simple Maintenance – It can become quite tedious for you to keep waxing your car. You will never have to wax again with a vehicle wrap. After you hand wash with water and soap, vehicle wraps look brand new. This makes them extremely easy to maintain. Using 70 percent alcohol and a microfiber rag is another effective way to wash away any smudges or dirt.
• Quick Installation – You may be forced to live without transportation for as long as two weeks when you choose to have your vehicle painted. Your car can easily be ready to be picked up and fully transformed within a couple days when you go with wrapping your vehicle. Wrapping your ride will keep you from being stranded.
• High Vehicle Resale Value – Instead of painting your car some exotic color, the resale value of your car will remain intact when you maintain the manufacturer’s original paint. Your company’s exotic colors may not be the favorite colors of a potential car buyer. You can keep the resale value high by using a wrap to maintain and protect the original factory color.
• Safe to Remove and Durable – You will have a long lasting product that can be removed safely when you go with Epic Signs & Graphics’ high quality vinyl. A vehicle wrap will not affect your current paint job and can be safely removed once it reaches the end of its life expectancy of five to eight years or so.
• Endless Options – You may want a color that was not available in factory paint when you purchased your car. All of your vehicle fantasies can come true with vinyl car wraps. You can transform your car to be exactly the way you want it with digitally printed custom designs and hundreds of color choices. You will have a truly unique vehicle that really stands out.

These are just a few of the reasons vehicle graphics and wraps for Cleveland business owners are a great option. We did not even go into detail about how up to 70,000 people per day will see your company’s logo. For a free consultation on what Epic Signs & Graphics can do for your company fleet, contact us today!

Epic Signs & Graphics knows what a timesaver it can be to just go to one company for all of your apartment complex signage in Cleveland OH. That is why we offer a comprehensive product and design arsenal. This blog entry will cover the many readymade sign products as well as customizable option you will need for your apartment needs. We offer solutions for:

• Posting rule notices for pool areas
• Alerting visitors of authorized parking spaces
• Promoting an array of apartment leasing specials
• Posting unauthorized areas
• Informing tenants of maintenance vehicles and postings
• Providing directions to your rental office
• And more!

Types of Signage

The many types of apartment complex signage for Northeast OH are essentially infinite. We will cover the more common types below:

• Pool and Amenity Signs – To avoid potential lawsuits and to meet local laws, there are a variety of different signs you must have posted in and around your pool area. These include “No Diving” and pool capacity signs. Epic Signs & Graphics is well-versed on local laws and ordinances and can advise you about what signs you must have.
• Banners – Heavy duty vinyl is often used for these banners. There are readymade “For Lease” banners, or we can customize a sign to include your logo, business name, and contact information. If you want to be specific and list square footage and prices, this information can also be updated as different units become available.
• Custom Apartment Door Signage – We can make apartment door signs of any color and can incorporate your complex’s logo. Signage identifying apartment numbers is a must, but few realize that this can also serve as an opportunity to promote your brand. Including your apartment complex’s colors and logo will help increase your brand recognition.
• Leasing Office Signs – Not only do you need a sign to indicate to potential clients where your leasing office is located, but you also need professional looking signs for the office. Our signs will both make your leasing policies clear (for example, showing where rent can be dropped off) and improve the appearance of your office.
• Monument Signs – No system of apartment complex signage for Cleveland OH buildings is complete without a monument sign. This identifies your complex and gives visitors their first impression of your establishment. Monument signs can be made from a variety of materials. However, they almost all give a grand and classic look and an impression of permanence.

In addition to the above, we can also provide you with fire safety signs, gate caution signs, parking signs, traffic signs, directional signs, ADA signage, and more. Epic Signs & Graphics’ team has years of experience creating signage for apartment complexes and knows what is needed.

Our designers will meet with you and take a look at your property and come up with a plan for what signage is needed. Once you approve of the plan, they will get down to work fabricating durable and vibrant signs. Finally, they make sure every sign is properly installed.

If you would like a free consultation, contact us today!

We get calls frequently from clients asking us if their business auto insurance will cover their vehicle wraps in Cleveland if they are damaged in an accident. Epic Signs and Graphics also receives calls asking us we can repair vehicle wraps. The answer to these questions is a resounding yes, but there are some initial tasks to complete prior to filing a claim.

Tell Your Insurance Carrier About Vehicle Wrap Additions

When your business vehicles are wrapped—whether it’s one, two or a fleet of vehicles—it’s essential to let your insurance carrier know about these additions. Just as you would add other aftermarket tools like radio systems or utility trailers, if the insurance company doesn’t know about them and an accident occurs, they may not be covered.

Once we add vehicle wraps to your Cleveland trucks SUVs, cars, minivans or work trailers, call your insurance broker immediately and let them know and be sure to fax them our invoice. This way they’ll have detailed information such as date of install, materials used and pricing in the event your auto wraps are damaged in an accident.

The Use of Your Wraps

In addition to providing the vehicle wraps cost, you may also want to inform them on how long you plan on keeping the wraps on your vehicles. Most last up to five years but if you are getting promotional wraps that you will use for a shorter period, say one or two years, they need to receive that information as well.

For brokers or agents that aren’t familiar with car wraps, be sure to tell them they are 100 percent removable and do help to protect the original manufacturer paint.

Don’t Forget Other Add-Ons!

Along with reporting your new vehicle wraps, don’t forget to tell your insurance broker to add all aftermarket additions you’ve made to your company fleet. Some examples include:

• Custom audio systems or work radios
• Updated interior items such as upholstery changes
• Modifications to your engine or transmission
• Fuel saver add-ons
• Anti-theft devices

The fuel saver add-ons or modifications and anti-theft devices may even qualify for a premium discount, so be sure to ask your broker.

Documentation!

Here at Epic Signs and Graphics, we enjoy taking photos of all the vehicle wraps and graphics we install in Cleveland but we suggest taking your own photos and keeping them with your invoice detail.

Vehicle Wrap Repairs

If any of your company vehicles are in an unforeseen accident and you need repairs, once again, our commercial sign company can help. For wraps we’ve designed, we save those designs digitally so we can easily pull them up using our vehicle wraps software. You may only need a certain area replaced like on the bumper or hood and in cases like these, we’ll only print the portions of the wraps you need.

If your vehicles are in a collision repair center, call us and let us know when the vehicle will be ready for wrapping. Or, we are happy to connect with the repair center on timelines and work with them on reinstallation.

The biggest benefit of calling us if you need your vehicle wraps repaired is if we designed and installed them, our saved design ensures exact color matching. We’re also happy to work with new clients. Our technology is so advanced, color-matching is never a problem and our designers are experienced in creating stunning graphics for all makes and models—and we have access to the very latest manufacturer vehicle templates.

So yes, your company vehicle wraps may be covered under your business insurance as long as you inform them about the new additions. Be sure to ask your agent because all policies are not the same. And, as far as repairs go, Epic Signs and Graphics will make the process easy for you using our efficient project management skills!

Contractors work in a highly competitive market. Any little edge you can get over the competition can help you to stay in the black. One way to get an edge is through building your brand awareness in the area. Pavia Home Improvement recognized the need for truck and trailer graphics in Cleveland OH and called Epic Signs & Graphics to get the job done.

About Pavia Home Improvement

Pavia Home Improvement is relatively new to the Cleveland area. They are the type of company that lets their quality remodeling work speak for itself. For the most part, they have thrived due to word of mouth from satisfied customers. But, as they are looking to grow, Pavia has been looking for new ways to reach customers.

When such a high quality company came to us looking for contractor trailer graphics in Cleveland OH, we were more than happy to help out. Pavia had tried working with our competitors, but they were unhappy with the level of service they were getting. The competition was just not friendly from their perspective. Epic Signs & Graphics was more than happy to work with them.

Our first step was to find out what their vision was exactly. After listening to them, we were able to find the color and font they wanted. From there, we printed the company name and phone number on 3M vinyl with our wide format printer. Next, we laminated it to make it extra resistant to the harsh Ohio weather then cut and installed. The result was one happy customer!

Our Solutions Are Epic!

With truck and trailer graphics for Cleveland OH, we will turn your trailer into a giant rolling billboard. On the road these days, you will find some of the most adventurous and creative graphics on the side of trailers. Epic’s brand enhancing designs will put you ahead of your competitors by delivering impressions every time your trailer is on the road.

A trailer generates over ten million visual impressions per year according to the American Trucking Association. When we incorporate reflective material into your graphics, that number jumps to more than fourteen million impressions. This will elevate your visibility in the marketplace and increase your brand recognition.

You reach all of these people with vehicle vinyl lettering and graphics at a fraction of the price it costs to advertise using traditional media, such as radio, television, newspaper, or the Yellow Pages. Plus, your trailer is advertising your company 24 hours a day, seven days a week. That means that as your trailer sits on the job site, you are increasing your brand awareness. If it looks like your employees are doing good work, then you will likely rack up the sales conversions and leads.

The Epic Signs & Graphics team has decades of experience creating vehicle graphics for local businesses. Plus, they stay abreast of the latest technological advancement in the field to ensure they provide the most durable and sharp signs and graphics possible. Call today for a free consultation!

Now, here are some additional images of the fabrication and installation...

Out of professional curiosity, we always pay close attention to the myriad of signs we see as we travel the city. There are a number of great signs out there that really catch our eye and spark our creativity. But, for the most part, there are a lot of signs that are eyesores and that do the business they represent a disservice. Here are seven common signs that it is time for you to update your business signs in Cleveland.

1. They Are Unreadable

The whole point of a sign is to disseminate information. If no one can read your sign, then it is not serving its purpose and should be replaced. Signs are often rendered unreadable when they are not UV protected, and the sun causes them to fade. We can update your sign with a UV protected replacement that does not fade.

2. They Are Peeling

After a few years, signs made of inferior materials may experience peeling. This usually happens when the sign is exposed to extreme weather, and the printed material starts to come loose from the sign board. This should be replaced immediately. If not, it may reflect poorly on your business and affect sales.

3. You Are Not Using LEDs

LEDs are no longer as expensive as they once were. In fact, once you have used them for a year or two, they will pay for themselves in energy savings. LEDs are the most energy efficient form of lighting in the world right now. Plus, they can last for a decade or more of continuous use. Neon, incandescent, and compact fluorescent lights do not compare.

4. The Signs Are Irrelevant

Believe it or not, we also see many irrelevant signs. These signs may refer to an event that has already happened, a product or service that is no longer available, or other unhelpful information; perhaps even the wrong business telephone number. These types of signs guarantee your customers will be confused when they see signs advertising a product or service you no longer provide. Outdoor directory signs are often left updated once a new business moves in or one closes.

5. You Have Rebranded

There are many reasons why a company may want to change its name, logo, or colors. However, when you rebrand, you need to update ALL of your marketing materials. This includes all of your signage. Fortunately, when you update your signs with new brand relevant info and graphics, it will aid in building your new brand.

6. Graffiti Dominates Them

Graffiti and “tagging” are becoming more prominent in just about every community. Though we may be able to remove the graffiti from your signage, much of the time, the sign will need to be replaced. On the plus side, when we replace your sign, we can add finishes that will make it difficult for ne’er-do-wells to ruin the new sign.

7. The Style Is Outdated

Much like clothing and architecture, signage styles change over time. If your sign looks like something out of the ‘70s, it may be time for an upgrade. You do not want your clients thinking you are behind the times.

Whatever reason you have for updating your Cleveland business signs, we have solutions. Contact us today for a free consultation.