Epic Signs & Graphics Blog

You would think the concept of creating simple to read messages for truck wraps in Cleveland would be difficult to understand judging from the truck wraps you see on the roads around the city. However, once you understand the basics of what makes a good wrap, it really is not that hard to do. Epic Signs & Graphics has the experience necessary to do it right the first time. Below are our tips for creating winning truck graphics for Cleveland.

1. Stand Out with Superior Designs

You may be under the impression that carbon fiber, tribal flame, or diamond plate patterns will make your vinyl stand out, but these often turn out to be more of a distraction than an attraction. You are more likely to have truck wraps for Cleveland that stick out by eliminating noisy bevels, backgrounds, glows, or photos. There is so much visual noise in the wrap industry. You can stand out from the visual clutter with graphics that are easy to read and remember.

2. Good Branding Is Essential

A bad logo or poor brand identity cause wraps to fail to effectively market a lot of businesses. Unless you already have brand recognition across the country, the primary message from your truck wrap should be your brand. The message is always about the brand for small companies trying to make a name for themselves. When you begin with a sloppy branding job, you miss a huge marketing opportunity, and the money you spend on your wrap will be a waste.

The graphic designers at Epic Signs & Graphics can help you brand with your track wrap. Or, if you do not have a logo or company colors, we can create these for you based on your vision, mission, and goals.

3. It Is Good to Be Obvious and Simple

You are losing a prime marketing opportunity if onlookers need to work too hard to figure out the brand message you are trying to convey. With stationary advertising, viewers can take their time absorbing an advertisement and trying to understand the message. Since your vehicle is typically on the go when most people see it, this is not true with vinyl graphics. Instead, you need to consider the primary takeaway you want the viewer to leave with. Does your wrap effectively communicate this? If not, what can you do to improve it?

4. Use Minimal Advertising Copy

A good wrap only needs about three or four things. At the top of the list is strong brand implementation with your company name, logo, and colors. Then, you will likely want to include the URL for your website, a phone number, and a tagline message. It is rare for people to have time to read any bulleted lists on your vehicle.

Epic Signs & Graphics has been creating winning vinyl wraps throughout the Cleveland area for years. We create designs that grab attention and effectively communicate your message. With our cutting edge wide format digital printers, we can print sharp, vibrant graphics directly onto high quality vinyl. And, we install the vinyl for maximum impact.

There are a number of considerations you need to take into account when moving your business to a new location. Often times, business owners neglect one of the most important aspects: signage. If you want to help you loyal clients find your new storefront as well as attract new customers, signage is crucial. So, when Specialty Fitness Equipment made the move to Richmond Road, they called Epic Signs & Graphics for post and panel signs in Cleveland.

A Little about Specialty Fitness Equipment

From their headquarters in Cleveland, Specialty Fitness Equipment is the leading source for medical, home, and commercial fitness equipment in the Midwest. They serve the entire region as a one stop destination for exercise, health, fitness, and wellness equipment needs. They are unique in that they take each client’s specific needs into consideration during the design, installation, and aftercare process.

When a company so devoted to the fitness and wellbeing of people in our area called us looking for new signage, we jumped into action! After Specialty Fitness found us on the internet, we listened to their needs and vision. Essentially, they needed to update the already existing post and panel directory sign with their information. They also wanted to update the garage door and front door graphics in Cleveland.

How We Helped!

We have years of experience creating post and panel signs for Cleveland and were able to precisely render Specialty Fitness’s logo on their sign. We matched the colors, typeface, and all. We did such a good job that the neighboring company had us update their panel as well.

For the garage door and front door, we again rendered the logo with perfect detail with plain white vinyl and included the number for making appointments. By keeping the logo consistent, companies can build their brand awareness.

Thanks to our superior work on their building, we are already getting calls to provide additional signage for Specialty Fitness Equipment.

Signs for Your Company

Epics Signs & Graphics is a complete commercial signage company serving the Cleveland OH area. From meeting with you for your free estimate and consultation to designing your sign to creating and installing it, we handle every step of the process. Our post and panel signs are custom made to your specifications. We can print directly onto vinyl for sharp, vibrant digital graphics, which can then be expertly applied to the panel material.

Using a high quality, heavy duty material, Cleveland area business owners can get their message out with vinyl door graphics. We only use vinyl sourced from the best vinyl manufacturers in the world. We have reflective and metallic vinyl lettering to really catch the attention of passersby. And, we can work with you to make sure all of the signage we create matches the graphics on your marketing materials. We know presenting your brand consistently is important for building trust and maintaining a professional appearance.

Contact Epic Signs & Graphics today to find out what signage we can provide for your business whether you are moving to a new location or need to let passing traffic know you are there.

“I didn’t even know you guys were here.”

“I thought you went out of business.”

“Are you open to the public?”

Do any of these sound familiar? These are just some of the things you might hear from adventurous consumers who somehow find their way into your store if it lacks the appropriate exterior building signage. If potential customers cannot tell where your business is located or that your storefront is even open to the public, then you can benefit from outdoor signage. Krakow Deli recognized their need for new signage and gave Epic Signs & Graphics a call.

A Little Information on Krakow Deli

You feel like you are instantly transported to the heart of Central Europe when you first cross the threshold into Krakow Deli. Named after the oldest city in Poland, Krakow Deli is a delightful specialty store that imports many of its high quality products from Europe to the satisfaction of their customers. They are located on Ridge Road in Parma’s historic Polish Village. They specialize in candy, syrups, authentic Polish meats, cookies, soups, and much more.

When such a valued business in the Parma OH community wanted our help making it easier for consumers to find them, we jumped at the chance to do the job. They are a small business, so they were working on a tight budget, so we thought affordable bimetal sheets with 3M vinyl would do the trick.

We used two four foot by eight foot sheets of bimetal for the base of the sign and adhered the digitally printed vinyl to it. We were able to perfectly render the deli’s colors and logos thanks to digital technology. Once the signs were complete, we installed them on the north and east sides of their building, so traffic on the two roads that pass by can clearly see where the Krakow Deli is.

Every Type of Exterior Building Sign for Your Company

If you do not have adequate exterior building signage, you could be missing out on a lot of business. Do not want a bimetal sign with vinyl covering? There are plenty of other options:

• Window and Wall Vinyl – Some of the quickest advertising tools today are vinyl wall graphics and window lettering.
• Monument Signs – Nothing establishes an image of solidarity and permanence for your enterprise like a monument sign.
• LED Message Boards – For businesses that have constantly changing messages to get out to their customers, this is the ideal choice.
• Channel Letters – Commonly formed from aluminum, channel letters help you stand out in crowded strip malls or just about anywhere.
• Metal Plaques – Memorialize, dedicate, inform, educate, commemorate, or just add a touch of class to your building with metal plaques.
• Dimensional Building Letters – Add an extra dimension to your signs and catch the attention of passersby with dimensional building letters.

Whatever your commercial signage needs may be, Epic Signs & Graphics is your one stop shop. Contact us today to find out how we can help your business get noticed.

Are you tired of the way your car looks but do not want to pay for a new paint job that could damage the resale value? Or, perhaps, you want to advertise your new enterprise using your truck? In order to protect the paintwork of a vehicle or change its appearance, panels of sticky vinyl vehicle wraps are often applied to trucks, vans, or cars. When you go with Epic Signs & Graphics, you will have many types of car wraps to choose from. Below, we go into detail describing them.

Fluorescent

We will start by describing one of the newer, more eye-popping car wrap types. Thanks to state of the art design techniques, you can make your ride glow in the dark. A full wrap with this vinyl is a little bit much, but it can look great when used for safety purposes or as a decal.

Matte

Matte black is a popular choice. Though it is often used for personal vehicles in lieu of a costly paint job, matte black almost always grabs the attention of onlookers and would be ideal for companies looking to make an impact with car wraps in Cleveland. Matte vinyl makes it so your car does not shine like the manufacturer’s paint job. Instead, you get a flat color that stands out among all the shiny cars out there.

Carbon Fiber

These days, car manufacturers are offering carbon fiber interiors to give off a luxury, high end feel. You often see newer cars offered with a carbon fiber option for the gear shift or dashboard. To give the effect of an embossed carbon fiber, textured vinyl can be applied to a vehicle’s exterior. This is a great option for businesses in the motor vehicle industry.

Color Change

Okay, so this is not so much a type of vinyl as it is a reason to wrap your vehicle. You can change the color of your car at a fraction of the price of a paint job, plus you can remove the vinyl at any time if you want to change the color back.

Chrome

Chrome can add a real luxury element to your vehicle if used in the right places and in small quantities. However, there are some adventurous souls out there who wrap their auto entirely in chrome. Like with fluorescent, this can be a bit over the top. To make cars look extra shiny and like new, chrome can be wrapped on any metal, such as grills, wing mirrors, or alloys. This is much cheaper than chrome plating.

Digital Print

With digital print, there are endless opportunities for car wraps for Cleveland. Any kind of graphics can be wrapped around your vehicle with cutting edge digital printing. Epic Signs & Graphics will work with you to ensure you get the design you want. The wrap will be created to specifically fit your vehicle, working with the locations of the doors, windows, and lights to have maximum impact.

Epic Signs & Graphics doesn’t just create wraps, they will install them perfectly, so they will last for many years to come. Contact us today for a free estimate!

You are likely familiar with all of the advertising and branding benefits of using vehicle wraps, but you may be asking yourself “Can vehicle wraps protect my car?” The short answer is yes. The long answer is the subject of today’s blog. Read on to learn how vinyl vehicle wraps from Epic Signs & Graphics can help protect your paint job and keep it looking like new.

Wraps Are 100 Percent Removable

To learn how vehicle wraps can protect your manufacturer paint job, it is important to understand that the wraps can be removed without causing any damage to the car. Now that we have established this fact, we can answer the question of “can vehicle wraps protect my car?” The high quality vinyl used to make vehicle wraps is fairly durable. This provides a layer of protection between your original paint job and the elements.

Though wraps are durable, they are not impenetrable. They may be able to protect your paint job from scratching caused by rocks and gravel and other smaller debris, but there are limits to what vinyl wraps can do. For example, if you get into an accident that causes significant body damage to your vehicle, the paint will also likely be affected.

When Disaster Strikes

Fortunately, if you do get into an accident, there are options available to you. A lot of repairs are covered by insurance. Part of these repairs is a new paint job. Also, your vehicle wrap will likely be damaged in an accident bad enough to harm your paint. Luckily, you do not have to completely replace your wrap. Instead, the wrap can be repaired or small sections can be replaced to make the graphics look as good as new.

Protection from the Sun

When car wraps are made from high quality vinyl from world renowned manufacturers like 3M, they provide a high level of protection from the sun’s harmful ultraviolet (UV) rays. This keeps your original paint job from fading, so when you eventually have your wraps removed, the paint will look pristine.

Additional Benefits

When you go with a vehicle wrap, you get a whole host of benefits in addition to upping your marketing potential. When the time comes to sell your vehicle and you remove the wrap, the paint job will look the same as the day you got your car. This will make it easier for you to ask a higher price for your car. And, since you chose a wrap instead of going with an irreversible and expensive custom paint job, it will be easier for you to find a buyer, since you do not have to find someone willing to live with a custom paint job you might have chosen.

Finally, vinyl wraps are easy to clean. All you need is some warm water, a squeeze of soap, and maybe a little elbow grease. No waxing is needed.

If you are interested in helping protect your paint job while simultaneously promoting your enterprise, contact Epic Signs & Graphics for a free quote.

When choosing a company to produce your vehicle wraps in Cleveland, there are a number of critical factors you should consider. All of the elements for choosing the best business for your wrap are included in this blog entry. To make sure you are getting the best quality 3M vehicle wraps for Cleveland OH, Epic Signs & Graphics will teach you what information you should be provided with and what questions to ask.

Does the Company Have Advertising and Marketing Knowledge?

The business you choose should not only specialize in vehicle wraps, but they should also have a good knowledge of the advertising industry as a whole. The overall marketing strategy for your company should be of paramount importance to the company you pick, since it will dictate what sort of graphics are used for the wrap.

What Materials Are Used?

Oracle or 3M vehicle wraps in Cleveland OH are the highest quality in the industry. Also, find out if the window perf is laminated or not. Often times, companies will try to cut costs by not laminating. This leads to a less durable product. Film laminate is more effective than liquid laminate, so ask which one your potential signage company is using.

Years of Experience

Ask the commercial sign company in Cleveland not only how many years of experience they have in vehicle wraps and graphics design, printing and installation but also ask how many vehicles they've wrapped and for what industries.

Do They Appear to Be Organized?

With the rise in popularity of vehicle graphics, it seems like everyone is in the business of offering vehicle wrap services these days. Many of these companies do not have the proper systems in place for producing high quality wraps and installing them. An experienced, organized business will return your calls promptly, walk you through the process, and provide you with any additional information you want.

Are They Customer Focused?

Good signage companies will ask you questions about your goals for the wrap, your business, why you are looking to wrap your vehicle as a marketing strategy, and your target demographics. Are they able to offer a clear and concise price quote that includes everything for the job? They should be willing to initiate communication and show genuine concern for the success of your business.

Can They Show You Past Work?

A quality signage company providing vehicle wraps for Cleveland will be able to provide you with an array of pictures of vehicle graphics they have produced and installed for others in the area. Pay special attention to these images and ask yourself if this is what you want on your company vehicle. Are the wraps of a superior quality? Are the graphics sharp and vibrant?

Epic Signs & Graphics is always available to answer your questions. We fulfill all of the criteria presented above. If you would like to learn more, place contact us.

Do you have a fleet of company vehicles? Or, perhaps you just have one company truck? Maybe you want to give your personal vehicle some pizzazz? At Epic Signs & Graphics customers are always asking us “How much do vehicle wraps cost?” This, of course, depends upon a variety of factors. To be open about our pricing, we list the main aspects of a wrap job that determine the cost.

Materials

The main product of course is the vinyl and is the basis of the wrap. Epic Signs & Graphics uses premium vinyl film from top manufacturers, such as Avery and 3M. Each has it's own characteristic or performance style. For example one brand has an adhesive that is more aggressive while another has more flexibility get around curves. Either product is fine, but it is a consideration for understanding the type of vehicle that needs to get wrapped.

Size Vs Curves

The amount of material to wrap a box truck may be more than to wrap a ta Mini Cooper. But there is a big difference in the time it will take wrap each vehicle. The box truck sides for example generally consist of plat panel and in most cases rivets to deal with. But the Mini cooper will have hardware to remove, many more curves, thus taking more time to get a professional finish.

Graphics

A common misconception is that graphic design is free with a vehicle wrap. There is a cost in generating a design that will get your business noticed. We have experienced and creative designs with a focus on helping target your message. We use professional design software and have access to high resolution images. Using poor images will hurt the look of the completed vehicle wrap and is a critical component to a clean eye popping wrap. It is like the old adage: you get what you pay for. Your top quality vehicle wrap with stunning designs will pay for itself with the amount of sales you attract to your business.

Installation

Having trained staff with experience is another critical factor in the success of a high quality wrap. Continuous training is our recipe for keeping installers up to speed with the latest industry techniques. There is also no better teacher than experience. The design, vinyl and the vehicle body style all come together and the installer can make or break the difference between a good and bad wrap.

Fleet Discounts

When we are dealing with a fleet of vehicles versus a one off job, we can generally give a discount. One factor that determines what the amount of discount is if the vehicles are different models or the same. Some fleets are made up of cars that are all the same. This would allow us to use the same artwork and design, if we need to re-arrange graphics then design adjustments will be involved which is designers time. Having said that, our production facility allows us to print multiple wraps and install them.

So, as you can see, the question “How much do vehicle wraps cost?” does not have a one size fits all answer. The best way to find out for sure is to schedule a free consultation and estimate with Epic Signs & Graphics today.

A crucial component of your greater marketing message is your interior signage. Your signs serve as an interaction point between your clients and you even when they seem to blend in with the interior décor of your business. This is why you should not leave such an important form of communication to an amateur. A professional sign company knows how to facilitate communication and how to have the biggest impact possible.

You may see some interior signs that are hastily scrawled on cardboard or wood debris, usually in smaller venues. What do signs like these say about your business? Epic Signs & Graphics believes the message is one that drives customers away. We should know: we have been replacing these signs with expert signage for over a decade as the best sign company in Cleveland.

Promote Your Brand

You want your company to be associated with a specific brand name, service option, or type of product. “Top of mind awareness” is the phrase used by marketing experts to describe this. Repeating your message is the best way to create this association. Interior signs in Cleveland are often overlooked as a key way to repeat your business’s message.

Professional Layout

You can create a customer out of a window shopper with a well-crafted sign. To connect the seller’s available merchandise with the buyer’s perceived need, a professional layout is a vital element. Too often, we see signs that that have no hope of delivering a message, since they have too many style elements and are too cluttered. On the other hand, some signs fail to provide important details because their design is too minimal. As the best sign company for Cleveland businesses, we balance aesthetics with information to reach your target audience.

Encourage Impulse Purchases

When you get down to brass tacks, nothing encourages impulse buying quite as successfully as interior signs for Cleveland retailers. The checkout line at your local supermarket is a perfect example. At the tail end of a shopping trip, witness the number of impulse purchases of gum, magazines, and candy that occur. With expertly crafted, well-placed signs, you can nurture these kinds of purchases at your business. Highlight the needs your products fulfill and appeal to the customer’s sense of accomplishment and happiness.

Strong First Impressions

Pay close attention to the interior signage when you visit new stores. On a daily basis, shoppers look at these signs. Of course, the exterior signs often make the first impression, but once inside, your signage can either ruin any positive impression that was made or give you a second chance at your first impression. When you partner with a commercial sign company, the message of the exterior signs can be transferred to the interior signs to create a consistent branding message.

Do not leave important interior signage to someone who does not have graphic design expertise, access to top quality materials, or lacks advertising knowledge. Contact Epic Signs & Graphics today for a free consultation and estimate.

To communicate with consumers, wall and window graphics for Cleveland businesses are an effective and versatile way to get your message across. We blog about the many ways in which wall signs inform those who are already in your store as well as how they attract new customers. Any type of custom wall signs you would like is offered by Epic Signs & Graphics.

Wall Graphics for Your Business

Wall letters are an incredibly robust way to educate consumers, create a more interesting business environment, and strengthen your branding. If your business has a variety of different aisles, wall graphics can be used to let patrons know what is on each aisle. If you have products that are on somewhat high shelving, use wall graphics to point out where they are, so shoppers do not overlook them.

You can also provide differentiation between similar products with wall graphics. For example, if you run a store that sells video games, consider using wall graphics to designate which games are for various gaming systems. To list recurring events or weekly specials, a bar or restaurant can use a wall graphic. Remember that a blank wall is not doing your company any good, so do not be afraid to get creative.

Window Graphics Attract Customers

To increase curb appeal, nothing beats window graphics. The first contact you make with potential clients may be top quality window graphics, whether you are selling a service or a product. Consumers who may not otherwise be aware of your business will give you attention with the right eye grabbing window graphic.

Customers, who are already on their way into your store, can receive valuable information about sales and other specials with informative graphics. To highlight the value and features that your products provide, consider using window graphics if you have a window displaying these products. Also, to passersby, you can advertise your sales and specials.

Don’t Forget about Floor Graphics, Too!

Floor graphics are taking the advertising world by storm and serve a perfect complement to window and wall graphics. With so many people looking down at their smartphones, the floor is the new “eye level.” Plus, floor graphics put previously unutilized space to work for you. You can really make an impression on entering consumers with something as simple as your business’s logo in a well-lit spot at the front of your store.

You can also let customers know where they need to go for various items with floor graphics. They can provide direction to a specific office or identify products in individual aisles. Using your floor as a marketing tool will put you ahead of the trends and give you a leg up on your competition.

Epic Signs & Graphics can design any type of graphic you are interested in. We use a cutting edge wide format printer to digitally print sharp graphics directly on durable, high quality vinyl. We also install your graphics to ensure maximum impact. Contact us today for a free consultation and estimate.

Image credit by YeJun3D

Smart retailers know that high impact signage is what you need if you want to get noticed, drive sales, and attract customers. When designing your store, quality signage is an effective and simple way to communicate with your customers and drive foot traffic. On the other hand, you can cause confusion and overstimulation if your signage is not produced correctly. Fortunately, Epic Signs & Graphics is an expert source for retail signs for Cleveland retailers.

Types of Signage

The following signs are the must-have types of signage for Cleveland retailers:

1. Americans with Disabilities Act (ADA) Compliant Signage

This tops our list because it is technically a must-have under federal law. In addition, ADA signs will make all of your customers feel welcome. You will make the experience for disabled consumers more enjoyable and comfortable by offering access by way of appropriate fitting room, restroom, parking, elevator, cashier station, and exit and entrance signs. You are doing your patrons a disservice if you do not make your accessible features known.

2. Wayfinding and Directional Signs

Wayfinding and directional signs may also be known as departmental, organizational, or informational signs. They improve the consumer experience by making your store easier to navigate. Customers are more likely to come back to your store when it is easy for them to find what they came in for. So your patrons can understand the message with just a glance, all of your directional signs need to be easy to read and concise. Also, do not forget the restroom signs!

3. Sidewalk Signs

The largest hurdle to beginning a relationship with clients is getting them through the door. Nothing does that quite as well as sidewalk signs. This is also one of the first impressions people get about your business. Sidewalk signs draw in customers, make them want to buy from you, and announce who you are.

4. Floor Graphics

You probably did not think you would get homework when you started reading this blog, but we have a little assignment for you. Pay close attention to the direction you are looking the next time you walk around a store. Chances are, you are like most consumers and have a smartphone that you are looking down at. With so many people now looking down, floor graphics are more effective than ever.

5. Sales Signs

Sales signs can take a variety of forms. Window graphics, posters, banners, and more are used to announce sales. The bottom line is you need to advertise your sales if you want them to be successful. Signs in and around your store target the people most likely to take advantage of your special offers.

Smart Ideas for Your Retail Signage

No matter the type of signage you get, be sure it is written in the style of a newspaper headline: simple, specific, and concise. Also, there should be a call to action. Let the consumer know what they can do to achieve a goal, such as taking advantage of a sale.

If you need help with your retail signs, contact Epic Signs & Graphics for the professional treatment.