Epic Signs & Graphics Blog

“I didn’t even know you guys were here.”

“I thought you went out of business.”

“Are you open to the public?”

Do any of these sound familiar? These are just some of the things you might hear from adventurous consumers who somehow find their way into your store if it lacks the appropriate exterior building signage. If potential customers cannot tell where your business is located or that your storefront is even open to the public, then you can benefit from outdoor signage. Krakow Deli recognized their need for new signage and gave Epic Signs & Graphics a call.

A Little Information on Krakow Deli

You feel like you are instantly transported to the heart of Central Europe when you first cross the threshold into Krakow Deli. Named after the oldest city in Poland, Krakow Deli is a delightful specialty store that imports many of its high quality products from Europe to the satisfaction of their customers. They are located on Ridge Road in Parma’s historic Polish Village. They specialize in candy, syrups, authentic Polish meats, cookies, soups, and much more.

When such a valued business in the Parma OH community wanted our help making it easier for consumers to find them, we jumped at the chance to do the job. They are a small business, so they were working on a tight budget, so we thought affordable bimetal sheets with 3M vinyl would do the trick.

We used two four foot by eight foot sheets of bimetal for the base of the sign and adhered the digitally printed vinyl to it. We were able to perfectly render the deli’s colors and logos thanks to digital technology. Once the signs were complete, we installed them on the north and east sides of their building, so traffic on the two roads that pass by can clearly see where the Krakow Deli is.

Every Type of Exterior Building Sign for Your Company

If you do not have adequate exterior building signage, you could be missing out on a lot of business. Do not want a bimetal sign with vinyl covering? There are plenty of other options:

• Window and Wall Vinyl – Some of the quickest advertising tools today are vinyl wall graphics and window lettering.
• Monument Signs – Nothing establishes an image of solidarity and permanence for your enterprise like a monument sign.
• LED Message Boards – For businesses that have constantly changing messages to get out to their customers, this is the ideal choice.
• Channel Letters – Commonly formed from aluminum, channel letters help you stand out in crowded strip malls or just about anywhere.
• Metal Plaques – Memorialize, dedicate, inform, educate, commemorate, or just add a touch of class to your building with metal plaques.
• Dimensional Building Letters – Add an extra dimension to your signs and catch the attention of passersby with dimensional building letters.

Whatever your commercial signage needs may be, Epic Signs & Graphics is your one stop shop. Contact us today to find out how we can help your business get noticed.

Are you tired of the way your car looks but do not want to pay for a new paint job that could damage the resale value? Or, perhaps, you want to advertise your new enterprise using your truck? In order to protect the paintwork of a vehicle or change its appearance, panels of sticky vinyl vehicle wraps are often applied to trucks, vans, or cars. When you go with Epic Signs & Graphics, you will have many types of car wraps to choose from. Below, we go into detail describing them.

Fluorescent

We will start by describing one of the newer, more eye-popping car wrap types. Thanks to state of the art design techniques, you can make your ride glow in the dark. A full wrap with this vinyl is a little bit much, but it can look great when used for safety purposes or as a decal.

Matte

Matte black is a popular choice. Though it is often used for personal vehicles in lieu of a costly paint job, matte black almost always grabs the attention of onlookers and would be ideal for companies looking to make an impact with car wraps in Cleveland. Matte vinyl makes it so your car does not shine like the manufacturer’s paint job. Instead, you get a flat color that stands out among all the shiny cars out there.

Carbon Fiber

These days, car manufacturers are offering carbon fiber interiors to give off a luxury, high end feel. You often see newer cars offered with a carbon fiber option for the gear shift or dashboard. To give the effect of an embossed carbon fiber, textured vinyl can be applied to a vehicle’s exterior. This is a great option for businesses in the motor vehicle industry.

Color Change

Okay, so this is not so much a type of vinyl as it is a reason to wrap your vehicle. You can change the color of your car at a fraction of the price of a paint job, plus you can remove the vinyl at any time if you want to change the color back.

Chrome

Chrome can add a real luxury element to your vehicle if used in the right places and in small quantities. However, there are some adventurous souls out there who wrap their auto entirely in chrome. Like with fluorescent, this can be a bit over the top. To make cars look extra shiny and like new, chrome can be wrapped on any metal, such as grills, wing mirrors, or alloys. This is much cheaper than chrome plating.

Digital Print

With digital print, there are endless opportunities for car wraps for Cleveland. Any kind of graphics can be wrapped around your vehicle with cutting edge digital printing. Epic Signs & Graphics will work with you to ensure you get the design you want. The wrap will be created to specifically fit your vehicle, working with the locations of the doors, windows, and lights to have maximum impact.

Epic Signs & Graphics doesn’t just create wraps, they will install them perfectly, so they will last for many years to come. Contact us today for a free estimate!

You are likely familiar with all of the advertising and branding benefits of using vehicle wraps, but you may be asking yourself “Can vehicle wraps protect my car?” The short answer is yes. The long answer is the subject of today’s blog. Read on to learn how vinyl vehicle wraps from Epic Signs & Graphics can help protect your paint job and keep it looking like new.

Wraps Are 100 Percent Removable

To learn how vehicle wraps can protect your manufacturer paint job, it is important to understand that the wraps can be removed without causing any damage to the car. Now that we have established this fact, we can answer the question of “can vehicle wraps protect my car?” The high quality vinyl used to make vehicle wraps is fairly durable. This provides a layer of protection between your original paint job and the elements.

Though wraps are durable, they are not impenetrable. They may be able to protect your paint job from scratching caused by rocks and gravel and other smaller debris, but there are limits to what vinyl wraps can do. For example, if you get into an accident that causes significant body damage to your vehicle, the paint will also likely be affected.

When Disaster Strikes

Fortunately, if you do get into an accident, there are options available to you. A lot of repairs are covered by insurance. Part of these repairs is a new paint job. Also, your vehicle wrap will likely be damaged in an accident bad enough to harm your paint. Luckily, you do not have to completely replace your wrap. Instead, the wrap can be repaired or small sections can be replaced to make the graphics look as good as new.

Protection from the Sun

When car wraps are made from high quality vinyl from world renowned manufacturers like 3M, they provide a high level of protection from the sun’s harmful ultraviolet (UV) rays. This keeps your original paint job from fading, so when you eventually have your wraps removed, the paint will look pristine.

Additional Benefits

When you go with a vehicle wrap, you get a whole host of benefits in addition to upping your marketing potential. When the time comes to sell your vehicle and you remove the wrap, the paint job will look the same as the day you got your car. This will make it easier for you to ask a higher price for your car. And, since you chose a wrap instead of going with an irreversible and expensive custom paint job, it will be easier for you to find a buyer, since you do not have to find someone willing to live with a custom paint job you might have chosen.

Finally, vinyl wraps are easy to clean. All you need is some warm water, a squeeze of soap, and maybe a little elbow grease. No waxing is needed.

If you are interested in helping protect your paint job while simultaneously promoting your enterprise, contact Epic Signs & Graphics for a free quote.

When choosing a company to produce your vehicle wraps in Cleveland, there are a number of critical factors you should consider. All of the elements for choosing the best business for your wrap are included in this blog entry. To make sure you are getting the best quality 3M vehicle wraps for Cleveland OH, Epic Signs & Graphics will teach you what information you should be provided with and what questions to ask.

Does the Company Have Advertising and Marketing Knowledge?

The business you choose should not only specialize in vehicle wraps, but they should also have a good knowledge of the advertising industry as a whole. The overall marketing strategy for your company should be of paramount importance to the company you pick, since it will dictate what sort of graphics are used for the wrap.

What Materials Are Used?

Oracle or 3M vehicle wraps in Cleveland OH are the highest quality in the industry. Also, find out if the window perf is laminated or not. Often times, companies will try to cut costs by not laminating. This leads to a less durable product. Film laminate is more effective than liquid laminate, so ask which one your potential signage company is using.

Years of Experience

Ask the commercial sign company in Cleveland not only how many years of experience they have in vehicle wraps and graphics design, printing and installation but also ask how many vehicles they've wrapped and for what industries.

Do They Appear to Be Organized?

With the rise in popularity of vehicle graphics, it seems like everyone is in the business of offering vehicle wrap services these days. Many of these companies do not have the proper systems in place for producing high quality wraps and installing them. An experienced, organized business will return your calls promptly, walk you through the process, and provide you with any additional information you want.

Are They Customer Focused?

Good signage companies will ask you questions about your goals for the wrap, your business, why you are looking to wrap your vehicle as a marketing strategy, and your target demographics. Are they able to offer a clear and concise price quote that includes everything for the job? They should be willing to initiate communication and show genuine concern for the success of your business.

Can They Show You Past Work?

A quality signage company providing vehicle wraps for Cleveland will be able to provide you with an array of pictures of vehicle graphics they have produced and installed for others in the area. Pay special attention to these images and ask yourself if this is what you want on your company vehicle. Are the wraps of a superior quality? Are the graphics sharp and vibrant?

Epic Signs & Graphics is always available to answer your questions. We fulfill all of the criteria presented above. If you would like to learn more, place contact us.

Do you have a fleet of company vehicles? Or, perhaps you just have one company truck? Maybe you want to give your personal vehicle some pizzazz? At Epic Signs & Graphics customers are always asking us “How much do vehicle wraps cost?” This, of course, depends upon a variety of factors. To be open about our pricing, we list the main aspects of a wrap job that determine the cost.

Materials

The main product of course is the vinyl and is the basis of the wrap. Epic Signs & Graphics uses premium vinyl film from top manufacturers, such as Avery and 3M. Each has it's own characteristic or performance style. For example one brand has an adhesive that is more aggressive while another has more flexibility get around curves. Either product is fine, but it is a consideration for understanding the type of vehicle that needs to get wrapped.

Size Vs Curves

The amount of material to wrap a box truck may be more than to wrap a ta Mini Cooper. But there is a big difference in the time it will take wrap each vehicle. The box truck sides for example generally consist of plat panel and in most cases rivets to deal with. But the Mini cooper will have hardware to remove, many more curves, thus taking more time to get a professional finish.

Graphics

A common misconception is that graphic design is free with a vehicle wrap. There is a cost in generating a design that will get your business noticed. We have experienced and creative designs with a focus on helping target your message. We use professional design software and have access to high resolution images. Using poor images will hurt the look of the completed vehicle wrap and is a critical component to a clean eye popping wrap. It is like the old adage: you get what you pay for. Your top quality vehicle wrap with stunning designs will pay for itself with the amount of sales you attract to your business.

Installation

Having trained staff with experience is another critical factor in the success of a high quality wrap. Continuous training is our recipe for keeping installers up to speed with the latest industry techniques. There is also no better teacher than experience. The design, vinyl and the vehicle body style all come together and the installer can make or break the difference between a good and bad wrap.

Fleet Discounts

When we are dealing with a fleet of vehicles versus a one off job, we can generally give a discount. One factor that determines what the amount of discount is if the vehicles are different models or the same. Some fleets are made up of cars that are all the same. This would allow us to use the same artwork and design, if we need to re-arrange graphics then design adjustments will be involved which is designers time. Having said that, our production facility allows us to print multiple wraps and install them.

So, as you can see, the question “How much do vehicle wraps cost?” does not have a one size fits all answer. The best way to find out for sure is to schedule a free consultation and estimate with Epic Signs & Graphics today.

A crucial component of your greater marketing message is your interior signage. Your signs serve as an interaction point between your clients and you even when they seem to blend in with the interior décor of your business. This is why you should not leave such an important form of communication to an amateur. A professional sign company knows how to facilitate communication and how to have the biggest impact possible.

You may see some interior signs that are hastily scrawled on cardboard or wood debris, usually in smaller venues. What do signs like these say about your business? Epic Signs & Graphics believes the message is one that drives customers away. We should know: we have been replacing these signs with expert signage for over a decade as the best sign company in Cleveland.

Promote Your Brand

You want your company to be associated with a specific brand name, service option, or type of product. “Top of mind awareness” is the phrase used by marketing experts to describe this. Repeating your message is the best way to create this association. Interior signs in Cleveland are often overlooked as a key way to repeat your business’s message.

Professional Layout

You can create a customer out of a window shopper with a well-crafted sign. To connect the seller’s available merchandise with the buyer’s perceived need, a professional layout is a vital element. Too often, we see signs that that have no hope of delivering a message, since they have too many style elements and are too cluttered. On the other hand, some signs fail to provide important details because their design is too minimal. As the best sign company for Cleveland businesses, we balance aesthetics with information to reach your target audience.

Encourage Impulse Purchases

When you get down to brass tacks, nothing encourages impulse buying quite as successfully as interior signs for Cleveland retailers. The checkout line at your local supermarket is a perfect example. At the tail end of a shopping trip, witness the number of impulse purchases of gum, magazines, and candy that occur. With expertly crafted, well-placed signs, you can nurture these kinds of purchases at your business. Highlight the needs your products fulfill and appeal to the customer’s sense of accomplishment and happiness.

Strong First Impressions

Pay close attention to the interior signage when you visit new stores. On a daily basis, shoppers look at these signs. Of course, the exterior signs often make the first impression, but once inside, your signage can either ruin any positive impression that was made or give you a second chance at your first impression. When you partner with a commercial sign company, the message of the exterior signs can be transferred to the interior signs to create a consistent branding message.

Do not leave important interior signage to someone who does not have graphic design expertise, access to top quality materials, or lacks advertising knowledge. Contact Epic Signs & Graphics today for a free consultation and estimate.

Smart retailers know that high impact signage is what you need if you want to get noticed, drive sales, and attract customers. When designing your store, quality signage is an effective and simple way to communicate with your customers and drive foot traffic. On the other hand, you can cause confusion and overstimulation if your signage is not produced correctly. Fortunately, Epic Signs & Graphics is an expert source for retail signs for Cleveland retailers.

Types of Signage

The following signs are the must-have types of signage for Cleveland retailers:

1. Americans with Disabilities Act (ADA) Compliant Signage

This tops our list because it is technically a must-have under federal law. In addition, ADA signs will make all of your customers feel welcome. You will make the experience for disabled consumers more enjoyable and comfortable by offering access by way of appropriate fitting room, restroom, parking, elevator, cashier station, and exit and entrance signs. You are doing your patrons a disservice if you do not make your accessible features known.

2. Wayfinding and Directional Signs

Wayfinding and directional signs may also be known as departmental, organizational, or informational signs. They improve the consumer experience by making your store easier to navigate. Customers are more likely to come back to your store when it is easy for them to find what they came in for. So your patrons can understand the message with just a glance, all of your directional signs need to be easy to read and concise. Also, do not forget the restroom signs!

3. Sidewalk Signs

The largest hurdle to beginning a relationship with clients is getting them through the door. Nothing does that quite as well as sidewalk signs. This is also one of the first impressions people get about your business. Sidewalk signs draw in customers, make them want to buy from you, and announce who you are.

4. Floor Graphics

You probably did not think you would get homework when you started reading this blog, but we have a little assignment for you. Pay close attention to the direction you are looking the next time you walk around a store. Chances are, you are like most consumers and have a smartphone that you are looking down at. With so many people now looking down, floor graphics are more effective than ever.

5. Sales Signs

Sales signs can take a variety of forms. Window graphics, posters, banners, and more are used to announce sales. The bottom line is you need to advertise your sales if you want them to be successful. Signs in and around your store target the people most likely to take advantage of your special offers.

Smart Ideas for Your Retail Signage

No matter the type of signage you get, be sure it is written in the style of a newspaper headline: simple, specific, and concise. Also, there should be a call to action. Let the consumer know what they can do to achieve a goal, such as taking advantage of a sale.

If you need help with your retail signs, contact Epic Signs & Graphics for the professional treatment.

When you first move a retail store to a shopping center, it can be hard to grab the attention of passersby. These difficulties are compounded when you do not have the appropriate canopy sign. Solon OH’s UpScaleIt designer consignment store recently rented out space in the Solon Square shopping district and knew they would need some great signage to show customers where they are. So, they decided to talk to the experts at Epic Signs & Graphics.

A Little about UpScaleIt

UpScaleIt is the new business venture of owner Alice Melsher. As a Solon resident, she wanted to bring designer clothes to her community at prices that did not break the bank. For fifteen years, she has had a passion for designer clothes at inexpensive prices and has been selling designer brands internationally as well as nationally. Her new consignment store has racks upon racks of designer labels for women of all sizes.

When a business that keeps our local women looking their best at a reasonable price came to us for help with signage at their new location, we were more than happy to help. Epic Signs & Graphics actually created two signs for Ms. Melsher. Both needed to be created in time for UpScaleIt’s grand opening this spring.

With the time crunch, we leapt into action. We first listened to her vision of what she wanted for the signs. We provided a quote that fit her budget, fabricated the signage, and installed both signs in time for her opening.

You will notice the first sign we created was channel lettering illuminated with LED lights. The business had a unique font it used for its name for branding purposes. To keep brand consistency, we were able to precisely replicate the font in intricate detail with the channel letters. The smaller letters, “Designer Consignment” are done in PVC. For underneath the canopy right outside the entrance, vinyl lettering was used, again capturing the script in perfect detail.

Channel Letter Signs for Your Business

Channel letter signs for Solon OH businesses are important if you want to be noticed in a shopping complex. And, if you are open after dark, these signs need to be illuminated. UpScaleIt went with the state of the art LED lights because they are energy efficient and will last for many years to come. Channel letter signs in Solon OH look terrible when there are burnt out light bulbs. This is not an issue with LEDs, since they stay illuminated for more than ten years of nonstop use.

Epic Signs & Graphics is always taking advantage of the latest technology to produce signs for their clients. They are able to use software to perfectly replicate any logos, colors, or text your company may use in your marketing materials. We understand the importance of building brand recognition and believe signage is a perfect way to get your brand in front of as many eyes as possible. Contact us today for a free consultation.

“Why should we get vehicle wraps and graphics vs. painting company cars?” This is a question we get all the time from potential clients. Depending on your color and quality choice, a paint job can cost anywhere from $1,000 to $10,000. Whereas, depending on the vinyl wrap you choose, a vehicle wrap can cost as little as $500 or as much as $3,000 or more for the high impact designs. Epic Signs & Graphics has a variety of different options to fit any company and every budget. Read on to learn more.

Top Reasons Why Wraps Are Superior to Paint

Wraps have many benefits that are not available with paint. While looking for a cheap price, paint quality can vary quite a bit. Within a few years, a cheap paint job will lose its initial luster and begin to look awful. However, you will have a breathtaking finish that will be admired for many years to come when you go with a professionally installed vehicle wrap. Below are other reasons to go with vehicle wraps:

• Simple Maintenance – It can become quite tedious for you to keep waxing your car. You will never have to wax again with a vehicle wrap. After you hand wash with water and soap, vehicle wraps look brand new. This makes them extremely easy to maintain. Using 70 percent alcohol and a microfiber rag is another effective way to wash away any smudges or dirt.
• Quick Installation – You may be forced to live without transportation for as long as two weeks when you choose to have your vehicle painted. Your car can easily be ready to be picked up and fully transformed within a couple days when you go with wrapping your vehicle. Wrapping your ride will keep you from being stranded.
• High Vehicle Resale Value – Instead of painting your car some exotic color, the resale value of your car will remain intact when you maintain the manufacturer’s original paint. Your company’s exotic colors may not be the favorite colors of a potential car buyer. You can keep the resale value high by using a wrap to maintain and protect the original factory color.
• Safe to Remove and Durable – You will have a long lasting product that can be removed safely when you go with Epic Signs & Graphics’ high quality vinyl. A vehicle wrap will not affect your current paint job and can be safely removed once it reaches the end of its life expectancy of five to eight years or so.
• Endless Options – You may want a color that was not available in factory paint when you purchased your car. All of your vehicle fantasies can come true with vinyl car wraps. You can transform your car to be exactly the way you want it with digitally printed custom designs and hundreds of color choices. You will have a truly unique vehicle that really stands out.

These are just a few of the reasons vehicle graphics and wraps for Cleveland business owners are a great option. We did not even go into detail about how up to 70,000 people per day will see your company’s logo. For a free consultation on what Epic Signs & Graphics can do for your company fleet, contact us today!

Epic Signs & Graphics knows what a timesaver it can be to just go to one company for all of your apartment complex signage in Cleveland OH. That is why we offer a comprehensive product and design arsenal. This blog entry will cover the many readymade sign products as well as customizable option you will need for your apartment needs. We offer solutions for:

• Posting rule notices for pool areas
• Alerting visitors of authorized parking spaces
• Promoting an array of apartment leasing specials
• Posting unauthorized areas
• Informing tenants of maintenance vehicles and postings
• Providing directions to your rental office
• And more!

Types of Signage

The many types of apartment complex signage for Northeast OH are essentially infinite. We will cover the more common types below:

• Pool and Amenity Signs – To avoid potential lawsuits and to meet local laws, there are a variety of different signs you must have posted in and around your pool area. These include “No Diving” and pool capacity signs. Epic Signs & Graphics is well-versed on local laws and ordinances and can advise you about what signs you must have.
• Banners – Heavy duty vinyl is often used for these banners. There are readymade “For Lease” banners, or we can customize a sign to include your logo, business name, and contact information. If you want to be specific and list square footage and prices, this information can also be updated as different units become available.
• Custom Apartment Door Signage – We can make apartment door signs of any color and can incorporate your complex’s logo. Signage identifying apartment numbers is a must, but few realize that this can also serve as an opportunity to promote your brand. Including your apartment complex’s colors and logo will help increase your brand recognition.
• Leasing Office Signs – Not only do you need a sign to indicate to potential clients where your leasing office is located, but you also need professional looking signs for the office. Our signs will both make your leasing policies clear (for example, showing where rent can be dropped off) and improve the appearance of your office.
• Monument Signs – No system of apartment complex signage for Cleveland OH buildings is complete without a monument sign. This identifies your complex and gives visitors their first impression of your establishment. Monument signs can be made from a variety of materials. However, they almost all give a grand and classic look and an impression of permanence.

In addition to the above, we can also provide you with fire safety signs, gate caution signs, parking signs, traffic signs, directional signs, ADA signage, and more. Epic Signs & Graphics’ team has years of experience creating signage for apartment complexes and knows what is needed.

Our designers will meet with you and take a look at your property and come up with a plan for what signage is needed. Once you approve of the plan, they will get down to work fabricating durable and vibrant signs. Finally, they make sure every sign is properly installed.

If you would like a free consultation, contact us today!